Beste Magento podcasts (2022)

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Marketing Technology Podcast by Marketing Guys

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How to offer digital experiences at an SME budget - Luke Wakefield, CEO at Siteglide 17:22

9h ago17:22

17:22

In this episode, Elias has a chat with Luke Wakefield, the CEO and one of the co-founders of Siteglide. They offer a data-driven digital experience platform, specifically for SMEs. Topics we discuss: Why Digital Experiences can not only be offered by corporates but also by SMEs Examples of digital experiences offered by SMEs How to solve the proble…

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Marketing Technology Podcast by Marketing Guys

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How to make use of AR andVR on your website - Caspar Thykier,co-founder of Zappar 21:03

8d ago21:03

21:03

In this episode, Elias has a chat with Caspar Thykier, the CEO and one of the co-founders of Zappar. AR and VR have evolved enormously since Pokemon GO and Snap a few years back. Just think about the use of AR by webshops that sell prescription glasses. Topics we discuss: A 5-step approach to start using AR and VR Use cases and examples Industries …

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Marketing Technology Podcast by Marketing Guys

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How-to: implement predictive personalization in e-commerce - Diane Keng, CEO of Breinify 25:17

15d ago25:17

25:17

Implementing personalization in your marketing as an online retailer requires time and a step-by-step process. In order to run, you'll first need to crawl and learn to walk. In this episode, Elias has a chat with Diane Keng, co-founder, and CEO of Breinify, a personalization platform. Topics we discuss: Examples of successful personalization Step-b…

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Marketing Technology Podcast by Marketing Guys

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How to: chatbots that drive conversions - Eliav Cohen, Founder of The Bot Lab 25:51

22d ago25:51

25:51

What if you could have a chatbot on another website than your own? What if you could get demo requests and meetings scheduled directly from content that you published elsewhere? In this episode, Elias has a chat with Eliav Cohen, who is the founder of The Bot Lab and who helps companies build the best chatbots. Besides this, he also is an avid ball…

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Marketing Technology Podcast by Marketing Guys

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How to produce the best B2B marketing content - Mark Raffan, CEO of Content Callout 27:22

29d ago27:22

27:22

In this episode, Elias has a chat with Mark Raffan, the CEO of Content Callout and the host of 2 podcasts: Content Callout (about B2B content marketing) and, the Negotiations Ninja Podcast. Content is one of the key elements of every B2B marketer's marketing mix. It's also one of the most challenging ones! Topics we discuss: How to create the best …

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Marketing Technology Podcast by Marketing Guys

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How to make the difference when you run a Magento webshop - Tim Bucciarelli, Ironplane 23:10

1M ago23:10

23:10

in this episode, Elias has a chat with Tim Bucciarelli, the Sr. manager of digital operations at Ironplane; a leading eCommerce development company that focuses on Magento-based webshops. He shares some valuable insights that you don't want to miss out on as a webshop owner! Topics we discuss: Differences between a Shopify and Magento webshop The i…

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Marketing Technology Podcast by Marketing Guys

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Why partner marketing should be a part of your marketing plan - Matt Wool, CEO of Acceleration Partners 22:05

1M ago22:05

22:05

"Too many companies rely on the big 3 (Google, Meta, and Amazon) for their advertising" is one of the beliefs Matt Wool has and we discuss in this episode. In this episode, Elias has a chat with Matt, who is the CEO of Acceleration Partners, a partnership and affiliate-focused company. Topics we discuss: What is partner and affiliate marketing? Whe…

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Marketing Technology Podcast by Marketing Guys

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Permission marketing: How to reward people that see your ads with crypto - Charlie Silver, CEOof Permission.io 15:30

2M ago15:30

15:30

In the cookieless era, marketers need to focus on 1st party cookies and owning their data. They need to build a database (or customer data platform) that has listed their audience as to who wants to opt-in to their marketing communications and who does not. This does not only apply to email marketing but also for display ads. How do you convince pe…

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Marketing Technology Podcast by Marketing Guys

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The future of virtual events after Covid - Michelle Garrisson and Daniel Moss, co-founders of We & Goliath 20:43

2M ago20:43

20:43

A lot of people can't wait to be back at live events. During Covid everything turned virtual and that definitely has some advantages. What's the future of virtual events and how can you make them successful? In this episode, Elias has a chat with Michelle Garrisson and Daniel Moss, the co-founders of We&Goliath, virtual conference and event planner…

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Marketing Technology Podcast by Marketing Guys

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8 steps to make a funny sales video that goes viral - Joseph Wilkins, founder of Funnysalesvideos.com 35:49

2M ago35:49

35:49

How do you create a really funny sales video that goes viral? There's actually an 8-step process that will help you do so! In this episode, Elias has a chat with Joseph Wilkins, the founder of Funnysalesvideos.com and the host of the podcast 'How to make videos go viral'. Topics we discuss: The 8-step process to create funny videos The role of stor…

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Marketing Technology Podcast by Marketing Guys

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Learn how to deal with the 3rd party cookie ban as a marketer in 15 minutes - Quimby Metlon, co-founder of Confection 17:38

2M ago17:38

17:38

Most marketers have heard about the 3rd party cookie ban, but they have no idea on how this will impact their strategy and business. This episode explains in 15 minutes what the cookie ban means and how you can deal with it as a marketer. Elias has a chat with Quimby Melton, co-founder, and CEO of Confection. He explains why most CRMs, DSPs, and ma…

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Marketing Technology Podcast by Marketing Guys

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Don’t spend a dollar on marketing without knowing your Customer Lifetime Value - Rahul Chauhan, managing director @ Foresight Digital 25:01

3M ago25:01

25:01

In this episode, Elias has a chat with Rahul Chauhan, group managing director at Foresight Digital, a digital agency, and consultancy based in Australia. Many B2B marketers don't know their Customer Lifetime Values. Knowing this however is crucial, especially in SaaS and subscription-based companies. Topics we discuss: What is the definition of CLV…

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Marketing Technology Podcast by Marketing Guys

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How to outrank the big players clustering keywords - Skyler Reeves , CEO and founder Ardent Growth 17:57

3M ago17:57

17:57

In this episode, Elias has a chat with Skyler Reeves, Founder of Ardent Growth. We talk about keyword and content clustering. We talk about the use of intent data. Topics we discuss: SEO pitfalls What tools to use for keyword clustering How to find the right keyword clusters LinkedIn Skyler Reeves: https://www.linkedin.com/in/skylerreeves/ Website …

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Marketing Technology Podcast by Marketing Guys

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How to create a content marketing machine - James Scherer, VP of Growth at Codeless 20:49

3M ago20:49

20:49

How do brands like Monday.com, RobinHood, and ActiveCampaign organize their content publishing? They literally publish hundreds of pieces of content on a monthly basis which has led to amazing results. In this episode, Elias has a chat with James Scherer, who is the VP of Growth at Codeless, a global content production company. Topics we discuss: H…

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Marketing Technology Podcast by Marketing Guys

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The future of software for product marketers - Derek Osgood, CEO of Ignition 13:32

3M ago13:32

13:32

In this episode, Elias has a chat with Derek Osgood, founder of Ignition, a Go-to-Market software solution for product marketers. A lot of product marketers and managers are constantly reinventing the wheel when introducing new products or services. they use a variety of tools and lack a process. Derek explains how software can help product markete…

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Marketing Technology Podcast by Marketing Guys

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Top 3 mistakes made when hiring a website vendor - Sean Rosensteel, Founder of Savvy Pro Web 23:10

4M ago23:10

23:10

In this episode, Elias has a chat with Sean Rosensteel, the founder of Savvy Pro Web, websites that just work. Companies that select a website vendor, often make very costly mistakes. Sean shares 3 of those in this podcast. He also talks about the StoryBrand framework that he uses. Topics we discuss: What should a good website tell to customers? Wh…

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Marketing Technology Podcast by Marketing Guys

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The ideal marketing technology stack for restaurants - ”Rev” Ciancio, Head of Revenue Marketing at Branded Strategic Consulting 23:11

4M ago23:11

23:11

Owning a restaurant does not only mean you need to deliver high-quality food with passion, it also requires you to do great marketing. And, nowadays, that means you need to have some marketing technology in place as well! In this episode, Elias has a chat with David "Rev" Ciancio, who owns a restaurant himself in New York City and is a consultant t…

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Marketing Technology Podcast by Marketing Guys

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How to use inmarket intent customer data and reduce CAC by 70% - Tyler Kemp, founder of Intentflow 28:28

4M ago28:28

28:28

In this episode, Elias has a chat with Tyler Kemp, the founder of Intentflow, an AI-powered content data supplier. There is a lot of fuzz about the use of intent data. Some marketers have good experiences, others have mixed experiences. Time to have a discussion on the topic and discuss the possibilities and ROI. We talk about the use of intent dat…

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Marketing Technology Podcast by Marketing Guys

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How to onboard SaaS customers like a pro - Kris Mendoza, sr. Director of Support & Services at Act-On Software 23:19

4M ago23:19

23:19

Software companies that sell their solutions on a SaaS-basis (software-as-a-service) heavily rely on happy customers. If customers are dissatisfied or feel they don't use the software enough, they can cancel their subscriptions easily. One of the key factors for happy SaaS customers is a successful onboarding plan. In this episode, Elias has a chat…

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Marketing Technology Podcast by Marketing Guys

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Brand marketing for start-ups - Igor Fedenkoff, co-founder and CEO at Brybe 18:17

4M ago18:17

18:17

Brand marketing is often overlooked by marketers that work at start-ups as the focus usually is lead generation. According to Igor Fedenkoff this is a missed opportunity. As successful examples, he mentions Monday.com and the Dollar Shave Club. In this episode, Elias has a chat with Igor. He's the CEO and co-founder of Brybe, the marketplace for fr…

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Marketing Technology Podcast by Marketing Guys

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Start-up marketing for software companies in 2022 - Tim Partasevitch, Chief Growth Officer at Smart IT 26:46

5M ago26:46

26:46

Start-up marketing can be challenging for marketers. But it also comes with great opportunities, when focusing on the right KPIs, using the right channels, and having your well-coordinated marketing team in place. In this episode, Elias has an interview with Tim Partasevitch, the chief growth officer at Smart IT, a custom software development compa…

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Marketing Technology Podcast by Marketing Guys

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5 B2B marketing trends for 2022 - Elias Crum & Mark van Horik, Marketing Guys 42:58

5M ago42:58

42:58

Marketing Guys has just released the B2B marketing benchmark 2021/2022. in this podcast, Mark and Elias discuss the trends for 2022 that we identified from that benchmark. The 5 trends we discuss: Recruitment marketing get a more prominent role Data-driven marketing and why it still did not get the attention it should have Integration of marketing …

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Marketing Technology Podcast by Marketing Guys

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How to successfully integrate conversational into your MarTech stack - Nate Joens, Co-Founder of Structurely 23:27

5M ago23:27

23:27

Lots of companies have played around with conversational chatbots this year. Many marketers have found out that successfully using chatbots is not as easy as it may have seemed at the beginning. In this podcast, we discuss how to use conversational AI in an integrated way. In this episode, Elias has a chat with Nate Joens, who is the co-founder and…

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Marketing Technology Podcast by Marketing Guys

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How to: advertising on podcasts - Daniel Conn, Co-founder and CRO of Thoughtleaders 18:08

5M ago18:08

18:08

As many marketers are aware, we are rapidly entering a cookieless world. This is one of the reasons why creator-led advertising is booming at the moment. Advertising on podcasts is a great example and opportunity for marketers. In this episode, Elias has an interview with Daniel Conn who isCo-founder and CRO of Thoughtleaders, a Martech solution th…

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Marketing Technology Podcast by Marketing Guys

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Being a B2B marketing technology manager - Hanna Siljemark, Martech Manager @BIMobject 25:07

6M ago25:07

25:07

What are the biggest challenges for a marketing technology manager and how is a martech stack managed?. In this episode, Elias has an interview with Hanna Siljemark, who is the marketing technology manager at SaaS company BIMobject in Sweden. Topics we discuss: How to measure for martech success A martech stack: Salesforce, Act-On marketing automat…

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Marketing Technology Podcast by Marketing Guys

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How to: Email marketing in Germany - Tobias Eickelpasch, Customer Experience Manager at Evalanche 35:11

6M ago35:11

35:11

Email marketing in Germany (and the rest of Europe) comes with different rules than those in the US. European companies for example have to comply with different standards and laws which leads to a different vendor landscape. In this episode, Elias has a chat with Tobias Eickelpasch. He's the customer experience manager at Evalanche (owned by ESP S…

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Marketing Technology Podcast by Marketing Guys

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Why start a podcast as a B2B brand - Prarthana Sibal, head of client services of Pikkal & Co. 20:21

6M ago20:21

20:21

In this episode, Elias has a chat with Prarthana Sibal, she's the head of client services at Pikkal, a full-service podcast agency that has offices worldwide. Did you know that on average podcast listeners listen to 75% of the episodes, a stunning 43 minutes on average! We talk about podcasting for B2B. Topics we discuss: How to convince your manag…

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Marketing Technology Podcast by Marketing Guys

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Navigating marketing blind spots - Mike Stone, CMO of Outlier.ai 26:42

6M ago26:42

26:42

Marketers are gathering tons of data. In practice, a lot of marketers, however, don't know how to actually make use of this data. That's what we are talking about with Mike Stone in this episode. Elias has an interview with him and discusses the following topics: A recent study by Outlier 'Navigating marketing blindspots' Examples of practical use …

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Marketing Technology Podcast by Marketing Guys

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What CRM suits your needs and how to select the right one - Patrick O‘Leary, CEO of Boostr 17:54

7M ago17:54

17:54

CRMs were never designed for salespeople. They were designed for management reporting and faster-invoicing purposes. Knowing that, how can companies and specifically sales professionals benefit from CRM? In this episode, Elias has an interview with Patrick O'Leary, CEO of Boostr. Patrick has a long history in CRM platforms and explains a lot in thi…

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Marketing Technology Podcast by Marketing Guys

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How focus groups help you to get real insights in your target audience - Darshan Mehta,Founder iResearch & author of Getting to Aha! 18:50

7M ago18:50

18:50

In this episode, Elias has an interview with Darshan Mehta. He's the author of "Getting to Aha!" and founder of iResearch and ConnectQik. He's an absolute guru on qualitative data and more specifically focus groups. As 96% of decisions is made by the subconscious, it's very important to get to the insights as to why people decide one way or the oth…

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Marketing Technology Podcast by Marketing Guys

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The future of marketing is customer, not tech centric - John Wall, Partner at Trust Insight 36:16

7M ago36:16

36:16

In this episode, Elias and Mark have a chat with John Wall. He's the producer of the Marketing over Coffe Podcast, partner at Trust Insights, and author of 'B2B Marketing confessions' and the 'Marketing over Coffee Playbook'. John works with marketers and martech on a daily basis. We discuss the future of marketing, given all the new rules and regu…

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Marketing Technology Podcast by Marketing Guys

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How to start using video advertising - Gil Sommer, VP of Product at Connatix 27:21

7M ago27:21

27:21

In this episode, Elias has a chat with Gil Sommer, the VP of Product at Connatix, a company that helps publishers grow their business by delivering successful video experiences. Topics we discuss: What is video advertising? Why start using it? What is the key to success in video advertising? The future of video ads LinkedIn Gil Sommer: https://www.…

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Marketing Technology Podcast by Marketing Guys

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MarTech and scale-up companies growth - Simon Severino, CEO and founder at Strategy Sprints 19:33

8M ago19:33

19:33

Scale-ups tend to use a lot of Marketing Technology tools. They also have challenges of realizing constant growth. How do those 2 go together? In this episode, Elias has an interview with Simon Severino, CEO, and founder at Strategy Sprints. Simon has helped hundreds of scale-up companies (SaaS, software, and agencies) to realize revenue growth. To…

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Marketing Technology Podcast by Marketing Guys

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How to make creative content less subjective - Anastasia Leng, Founder and CEO at CreativeX 18:31

8M ago18:31

18:31

In marketing, decisions about creative content are too often made based on subjective criteria. In this episode, Elias has an interview with Anastasia Leng, the founder, and CEO of CreativeX and we discuss how to make data-backed decisions on creative content (being video or visuals). Topics we discuss: 4 Steps to get to Creative Excellence for you…

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Marketing Technology Podcast by Marketing Guys

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Without data integrity you can‘t have powerful marketing operations - Verl Allen, CEO at Claravine 19:51

8M ago19:51

19:51

In this episode, Elias has an interview with Verl Allen. He's a MarTech industry veteran, currently leading a very successful scale-up: Claravine. The need for quality data is paramount to today’s digital-first business. Many of the top brands in the world know this and choose Claravine as a foundation of their data’s integrity. We talk about data …

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Marketing Technology Podcast by Marketing Guys

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The German MarTech Landscape in 2021 - Jens Polomski, Sr. Marketing Manager at Greator 18:49

8M ago18:49

18:49

In this episode, Elias has an interview with Jens Polomiski, a fellow MarTech enthusiast. He's from Germany and co-developed the German MarTech Landscape 2021 Supergraph: We discuss the graph and Germany as a MarTech country: Most interesting developments 750 German MarTech Tools are available Things to consider when entering the German market Link…

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Marketing Technology Podcast by Marketing Guys

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How to select the right influencer for your brand -David Morneau, Managing Partner at inBeat 18:10

8M ago18:10

18:10

In this episode, Elias has a chat with David Morneau, the Managing Partner of inBeat, the number one Micro-Influencer Agency and software in North America. We talk about using influencers for your brand and how to select the right ones. Topics we discuss: What makes a good influencer and what's a micro-infuencer? What are the characteristics of a g…

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Marketing Technology Podcast by Marketing Guys

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Don‘t overcomplicate MarTech - Lee Hackett, CEO at BluprintX 23:24

9M ago23:24

23:24

In this episode, Elias has an interview with Lee Hackett, CEO of BluprintX based out of Liverpool, UK. Lee has an interesting background (played football before going into marketing) and valuable insights on both SalesTech and MarTech. He's an investor in both. Topics we cover: Trends in MarTech and SalesTech How marketers should not overcomplicate…

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Marketing Technology Podcast by Marketing Guys

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How to have a successful video marketing strategy - Augie Johnston, CEO and founder at Vidchops 17:12

9M ago17:12

17:12

In this episode, Elias has an interview with Augie Johnston, the founder, and CEO of Vidchops; a subscription-based unlimited video editing service for YouTubers and content creators. We talk about video marketing and how to be successful in that. Topics we discuss: Which video content works best? Tips on how to create engaging video's How to be su…

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Marketing Technology Podcast by Marketing Guys

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Global B2B Benchmark shout out - Janet Nawijn, Marketing Manager at Marketing Guys 3:40

9M ago3:40

3:40

In this episode, Elias has a brief chat with Janet Nawijn about the currently running B2B Benchmark that is aimed at global B2B marketers. Are you a B2B marketer? Please participate in the benchmark here: https://marketingguys.com/b2b-marketing-benchmark-2021/ Why join the benchmark? Be at the forefront of B2B marketing All participants will get a …

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Marketing Technology Podcast by Marketing Guys

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How to make virtual events really work - Ike Kehal, CEO at Social27 19:22

9M ago19:22

19:22

In this episode, Elias has an interview with Ike Kehal, the CEO of Social27, a virtual event platform for conferences. During the discussion, we talk about how to make virtual and hybrid events work. Ike gives valuable advice on which approaches work and which won't. A virtual event should not be a copy of an in-person event but how should it then …

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Marketing Technology Podcast by Marketing Guys

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ROI justified content strategy: 3 decision making metrics - Jeff Coyle, co-founder at MarketMuse 39:07

9M ago39:07

39:07

In this episode, Elias and Mark have an interview with a content marketing and SEO veteran: Jeff Coyle. He is the co-founder of MarketMuse which was built to accelerate the content research, creation, and optimization process using AI to do the heavy lifting. An important question a lot of marketers have is which content to keep, update or kill. Ma…

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Marketing Technology Podcast by Marketing Guys

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Content marketing Do's and Don'ts - Angela Pointon, president at 11outof11 23:24

10M ago23:24

23:24

In this episode, Elias has an interview with Angela Pointon. After a long career at some of the best agencies in the US, Angela founded her content marketing agency 11outof11 in 2017. With her extensive background in the 'agency life', she shares some valuable tips in this interview for agencies, specifically on how to get the most out of your cont…

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Marketing Technology Podcast by Marketing Guys

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In funnel marketing there is no one-size-fits-all! - Jack Born, founder at Deadline Funnel 34:53

10M ago34:53

34:53

In this episode, Elias has a chat with Jack Bron about the future of automated sales funnels. Jack is the founder of Deadline Funnel, a solution for funnel marketers that already thousands of marketers rely on. During the episode, we talk about the art of defining the best sales funnels and the concept of funnel marketing. LinkedIn Jack Born: https…

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Marketing Technology Podcast by Marketing Guys

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Connecting awareness to revenue in digital marketing - Eric Schwartzman, author of The Digital Pivot, Secrets of Online Marketing 21:57

10M ago21:57

21:57

In this episode, Elias has an interview with author Eric Scharzman. He wrote a very insightful and easy digestible book on digital marketing: The Digital Pivot - Secrets of Online Marketing. During the interview, we discuss his book and he explains how marketers can connect awareness to actual revenue by using the framework he uses in his book. Lin…

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Marketing Technology Podcast by Marketing Guys

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Why you should not have a budget for some online channels - John Readman, founder at Ask BOSCO 27:47

11M ago27:47

27:47

A question that a lot of markers have: "How much should I spend on a specific channel?". In this episode, Elias has an interview with John Readman about a question that a lot of markers have: "How much should I spend on a specific channel?". John is the founder & Product Owner at Ask BOSCO™, a leading data analytics and modelling software company. …

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Dutchento Podcast

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Experius en Happy Horizon gaan samen: hoe/wat/waarom? 28:55

11M ago28:55

28:55

In de wereld van eCommerce lijken bedrijfsovernames een dagelijkse bezigheid. En (dus wederom) heet nieuws: Experius is overgenomen door HappyHorizon. Geranda van Experius en Daniel van HappyHorizon vertellen over het hoe en waarom van deze overname.Door Dutchento

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Dutchento Podcast

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Hypernode en Hipex gaan samen verder 20:07

11M ago20:07

20:07

Na de recente aankondiging van Hypernode en Hipex om samen verder te gaan spreken we met Ilka Timofei, CEO van Hypernode en Hipex, en Milan, CCO van Hipex, over deze stap.Door Dutchento

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Marketing Technology Podcast by Marketing Guys

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The game of B2B social media marketing - Julia Shapiro, Director of Sales North America at Oktopost 19:37

11M ago19:37

19:37

In this episode, Elias has a chat with Julia Shapiro. She is the Director of Sales at Oktopost, a B2B social media management platform. We specifically discuss B2B social media management, as this turns out to be different from B2C. The following topics are covered: Differences in B2B and B2C social media management Social media management software…

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Marketing Technology Podcast by Marketing Guys

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A how-to on Influencer Marketing - Antonio Boccanfuso, Chief Content @ Höski 12:53

12M ago12:53

12:53

In this episode, Elias has a chat with Antonio Boccanfuso on the use of Influencer Marketing by marketers. Antonio is the Chief Content Strategist and owner at Höski Media in Montreal, Canada. The following topics are covered: How to find the right influencer for your brand Different categories of influencers: nano, micro, and macro How to select t…

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