Shinerunner Ep14 | Chain Merchandising Shinerunner Craft Marketing podcast

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Food Business Arts Podcasting Education Brewing Network

Inhoud geleverd door The Brewing Network. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Brewing Network of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Shinerunner Craft Marketing « »
Shinerunner Ep14 | Chain Merchandising

5+ y ago 27:36

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MP3•Thuis aflevering

Inhoud geleverd door The Brewing Network. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Brewing Network of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Episode 14 follows on our last episode with more of Mark’s personal supermarket experiences. In this session he explains his, “Drink California” campaign designed to gain incremental shelf space for California craft brewers in the US’s largest supermarket chain. Relationship building is highlighted in this session as Mark reveals how Division Manager and Store Manager rapport can help brands gain much needed real estate. To prove his point, he shares his own experience where he used a “Gordon Gekko” strategy to “bust the hops” of one of the toughest Division Managers he’d ever met. Listen how Mark uses April the First as a strategic gamble for his employer and supplier brands. A must listen to find out if this risk worked or failed miserably. He ends the session with common sense recommendations for supermarket behavior and how to watch for ways to get more real estate.

Learn more about your ad choices. Visit megaphone.fm/adchoices

… continue reading

27 afleveringen

#Food #Business #Arts #Podcasting Education #Brewing Network

Artwork

Shinerunner Ep14 | Chain Merchandising

Shinerunner Craft Marketing

published 5+ y ago

Delen

MP3•Thuis aflevering

Inhoud geleverd door The Brewing Network. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Brewing Network of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Episode 14 follows on our last episode with more of Mark’s personal supermarket experiences. In this session he explains his, “Drink California” campaign designed to gain incremental shelf space for California craft brewers in the US’s largest supermarket chain. Relationship building is highlighted in this session as Mark reveals how Division Manager and Store Manager rapport can help brands gain much needed real estate. To prove his point, he shares his own experience where he used a “Gordon Gekko” strategy to “bust the hops” of one of the toughest Division Managers he’d ever met. Listen how Mark uses April the First as a strategic gamble for his employer and supplier brands. A must listen to find out if this risk worked or failed miserably. He ends the session with common sense recommendations for supermarket behavior and how to watch for ways to get more real estate.

Learn more about your ad choices. Visit megaphone.fm/adchoices

… continue reading

27 afleveringen

#Food #Business #Arts #Podcasting Education #Brewing Network

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