165. Kill Your Darlings

Full Funnel Freedom

The phrase “Kill Your Darlings,” attributed to writer William Faulkner, is a piece of advice given to authors that suggests cutting the parts of a story or novel that they love the most. The idea is that these "darlings" often hinder the overall flow, clarity, or effectiveness of the piece. In a business context, the concept translates well. We often hold on to projects, products, or services that we’re emotionally attached to, despite evidence that they may be draining resources or no longer serving the overall goals of the company.

When I looked at the bigger picture, I realized that while the Full Funnel Freedom show had been incredibly valuable and rewarding, it wasn’t helping me move toward my ultimate goal—helping my clients scale their sales and achieve their ideal exits. To focus more effectively on supporting them, I made the tough decision to “kill my darling” and end the podcast. Letting go of something I’ve invested in emotionally and professionally wasn’t easy, but it was necessary to free up time and energy for the things that will drive my business and clients forward. It’s a reminder that sometimes, even our most cherished projects can hold us back from what really matters.

What you'll learn:

• How do you identify which projects or services are no longer serving your long-term goals?
• What is the process for evaluating the value versus the burden of current business offerings?
• How can the “Kill Your Darlings” mindset help leaders make tough but necessary decisions for growth?

Thank you for listening.

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