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How to Transform a Personal Brand into Newsletter Success - with Amanda Goetz of Life's A Game
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Amanda Goetz of the Life's a Game newsletter.
Amanda's journey in the newsletter world is as fascinating as it is instructive. From her experiences in marketing and entrepreneurship to finding her unique voice in the newsletter space, she shares valuable insights from reaching 20k subscribers in a few months while maintaining a high engagement rate and driving revenue.
In this episode, Dylan & Amanda discuss…
- The two most important things Amanda considered when choosing her newsletter niche—and why.
- How Amanda scaled newsletter growth while maintaining incredible engagement levels.
- Amanda's clever Octopus vs. Swordfish approach to sponsorship sales & monetization.
- Her 90-10 Rule when it comes to content—and what makes a newsletter a "must-read".
- Amanda's advice on starting a newsletter—including content creation, audience building, and staying authentic.
- Her vision for the future of newsletters and what she believes to be the biggest opportunities for growth in 2024.
...and much more
Other links mentioned
Life's A Game newsletter
AmandaGoetz.com
Break An Egg newsletter
Amanda on Twitter/X
Amanda on LinkedIn
Dylan on Twitte/X
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