28. 3 Must-Do’s for Artists and Creative Business Owners to Plan for Online Sales Strategically

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

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Inhoud geleverd door Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals, Heather Allen, MGIM-MBA | Author, and Art Business Consultant for Creative Professionals. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals, Heather Allen, MGIM-MBA | Author, and Art Business Consultant for Creative Professionals of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

State Secrets: Inside The Making Of The Electric State

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Family Secrets: Chris Pratt & Millie Bobby Brown Share Stories From Set 22:08

4 dagen geleden22:08

Later Afspelen

Lijsten

Vind ik leuk

Leuk

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

15 dagen geleden 17:05

MP3•Thuis aflevering

How do you plan for this new line of business to be profitable for you?

Is it possible to plan for it? Or does it simply happen organically?

In today’s episode, we’re talking about what you can do to plan for online sales strategically.

✅ Next Steps:

Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

32 afleveringen

#MBA #Fine Arts #Arts #Business #Heather Allen #MGIM-MBA | Author #Entrepreneur #Art Business Consultant for Creative Professionals

28. 3 Must-Do’s for Artists and Creative Business Owners to Plan for Online Sales Strategically

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

published 15 dagen geleden

MP3•Thuis aflevering

How do you plan for this new line of business to be profitable for you?

Is it possible to plan for it? Or does it simply happen organically?

In today’s episode, we’re talking about what you can do to plan for online sales strategically.

✅ Next Steps:

Find more information at www.HeatherAllenOnline.com.
Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

32 afleveringen

#MBA #Fine Arts #Arts #Business #Heather Allen #MGIM-MBA | Author #Entrepreneur #Art Business Consultant for Creative Professionals

Alle afleveringen

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30. Make It Easy to Get Art Sales From Your Website 🍀 17:55

15 hours geleden17:55

17:55

What happens after someone clicks the call-to-action button on your art website or your workshop sales page? Where does it take them? What’s the workflow? And more importantly —how does payment get into your business bank account? Let’s take a look at that today as we march forward with all things sales pages for artists this month. Today, I’ll teach you how to be super tactical with your sales page so that you have a process that works, and takes that sale straight to the bank for you! Stick with me and I’ll show you have to do it, step by step. ✅ Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .…

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29. An Unconventional Way to Write Your Art Sales Page (6 Tips to Make Selling From Your Website Easier) 18:01

7 dagen geleden18:01

18:01

Do you wish your website could actually help you sell more art? Do you wish your online presence could attract more buyers and sales? Are you ready to stop wasting time on a website that doesn't convert? Then you’re in the right place! As we continue with "all things sales pages" in the month of March, I’m excited to dive into a super important topic – web copy – the written content, or “copy” used on webpages. Since every website is a work is progress (and a sales page is no different) we’re zeroing in on some key components of your sales page in this lesson that you’ll want to stay til the very end for. I’ll equip you with an alternative approach to getting your sale page copy written, and it doesn’t start with your keyboard and computer screen. Let’s get into it! ✅ Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .…

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28. 3 Must-Do’s for Artists and Creative Business Owners to Plan for Online Sales Strategically 17:05

15 dagen geleden17:05

17:05

Pretend we just developed YOUR Revenue Ready plan. And from that plan, you decide that you want to bring to life a new online offer or service for people to engage with, buy from you, sign up for what you offer, book, schedule. Whatever verb you want to insert there. How do you plan for this new line of business to be profitable for you? Is it possible to plan for it? Or does it simply happen organically? In today’s episode, we’re talking about what you can do to plan for online sales strategically. ✅ Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .…

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27. Are Early Retirement and Financial Freedom Possible When You’re a Self-Employed Artist? 26:13

21 dagen geleden26:13

26:13

It’s always helpful to hear different perspectives, especially when it comes to money-related planning for the future. Hi! I’m Heather Allen, your personal professor of revenue readiness. I help artists and creative business owners to identify and optimize their revenue and income potential. And today I’m bringing a special guest into the classroom today to share a vision for what early retirement can look like. Pamela Reed is a certified life coach and financial strategist with a passion for helping others experience abundant wealth. Her journey toward financial freedom began early in her federal government career, where she discovered a deep desire to reclaim her time and live purposefully. Through strategic financial planning and intentional decisions, Pam achieved her goal of retiring early, building a life where work became optional. Now, she’s on a mission to empower others to skip the trial-and-error approach and create a clear, actionable financial plan that leads to true freedom. Pam believes that financial freedom isn’t just about numbers—it’s about aligning your finances with your values, unlocking your God-given potential, and living with confidence and purpose. In my interview with Pam, you’ll hear a few unconventional strategies for increasing passive income. Definitions related to financial freedom versus financial independence. Tips for rewriting your money story if it’s not serving you. And two budgeting options to help you get more in touch with your money on a monthly basis. ✅ Learn More about Pam Reed Here: Podcast: Confident Steps to Financial Freedom Instagram: @pamelahreed Website: pamelahreed.com Today’s episode is practical and very tactical, so grab your spiral bound notebook and your sharpie. Sit back and enjoy! ✅ Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .…

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26. Daily, Weekly and Monthly Time Management Tips for Creative Solopreneurs 21:08

28 dagen geleden21:08

21:08

Raise your hand if time management seems to be a constant battle for you. If you find yourself wishing you had more time... "If I just had more time I could get these things done." Or feeling like the day has gotten away from you. Everything you were planning to do will have to wait until tomorrow or the next day. Or from time to time, you find yourself unsure of how to start your day and get into a place of productivity. ✅ Today I’m sharing some daily, weekly and monthly time management tips to help you use time more intentionally. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .…

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25. Achieve Continuous Success With This Goal Mapping Framework for Self-Employed Visual Artists 17:04

5 weeks geleden17:04

17:04

It’s time to flip the idea that all goals are a single, one-time event, or the final destination of the journey. 👀🙈 Instead, let’s recognize that some goals can be seen as a process that allows you to make improvements and optimize for continuous wins. ✅ After all, isn’t it better to take what’s working and use it to consistently achieve results? That’s what we’re talking about in today’s episode of the Revenue Ready Creative podcast. I'll introduce you to the Continuous Goal Mapping Framework which is being used by artists just like you to reach their goals over and over again. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .…

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24. Curious About Passive Income on Etsy? Find Inspiration From My Interview With Jackie Butler 23:07

6 weeks geleden23:07

23:07

When you work with me to create your Revenue Ready Plan, you might identify Etsy as a good passive-income option for the future you envision. Or it might already be part of your revenue mix and you’re looking for ways to optimize what you already have. Passive income gives you what you’ve been looking for all along – consistent, predictable revenue that gives you more STABILITY and general ABILITY to pour time into the creative work and people you love. There are many passive income options out there (Check out Episode 23). As you’ll hear in today’s interview episode with Jacqueline Butler, Jacqueline has put in the work and is now harvesting the fruits of her labor. Jacqueline Butler is an Etsy Online Business Coach who teaches her students how to make profitable passive income by selling digital downloads on Etsy. She is a Top 0.1% Etsy Star Seller with over 90,000 sales and 5,500 5-star reviews, as well as the host of a Top 100 Business Podcast called Passive Profits on Etsy. Find her at https://jacqueline-butler.com/ and https://www.instagram.com/jacquelinebutler.co/ Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .…

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23. 7 Ways to Add Passive Income to Your Art Business 22:23

7 weeks geleden22:23

22:23

Are you struggling to balance creativity with financial success? Do you like the sound of passive income but don’t know how or where to start? Do you dream of consistent income year round, not just during market and festival season? Feeling like there isn’t enough time to start something new in your creative business? Then this episode is for you! Today, we’ll dig into 7 ways to add passive income into your art business. But if you really want to add additional revenue into your business, I encourage you to keep an open mind with this list. And here’s why. It’s very easy to talk yourself out of an idea or an option that will require additional effort and energy. You’re plate is already pretty full, so adding to it might not seem like a good idea... That said, it’s about the investment of time now that has the potential to pay off later. You’re planting seeds that will require attention and watering before they root and start to grow into a bounty that you can harvest. Give yourself a chance to REAP LATER what you sow now. Cheers!! 😍 Heather Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .…

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22. Considerations for Your Mission and Vision Statement 19:57

8 weeks geleden19:57

19:57

Having a mission and a vision statement can be a powerful tool for the impact you want to make in the world. From an personal perspective, both give you something to fall back on when you need a reminder of your "Why." For other people, like customers and future employees, your mission and vision statements can provide clarity and direction. People can get on board when they see that what you're doing aligns with them personally. Join me in this episode as I share two powerful experiences that transformed how I think of a Mission and a Vision Statement as tools for articulating purpose. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .…

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21. Guidance for Your Q4 Review: Sales Tracking for Commercial Artists, Makers and Designers 20:48

9 weeks geleden20:48

20:48

Need some guidance for reviewing your Q4 sales, communications, and overall efforts? Fourth quarter is the busiest sales time of year for big box and small retailers alike. Many artists, crafters, makers, and designers find themselves overwhelmed by all of the activity, last minute sales and commissions, not to mention personal obligations that come in October, November, and December. You might recall this topic from Episode 05. Get Organized in Your Business with this Sales Tracking Process for Creatives . In Episode 05, I outline a sales tracking process you can use every quarter to review your sales from the previous quarter. In today's episode, use the same process to review your efforts in the previous quarter — the decisions you made, the energy you put into your communications with your fanbase. It's also a chance to see what’s worth repeating or stopping as you move forward! Next steps: Listen to Episode 05. Get Organized in Your Business with this Sales Tracking Process for Creatives .…

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20. Artists, Here's a Plan for Keeping Your New Year's Goals All Year Long 17:14

10 weeks geleden17:14

17:14

A common challenge we all experience with New Year's goal setting is figuring out how to sustain that energy and intention beyond the start of the year. You’ve seen those ads or memes about the new exercise bike or treadmill blending in with the furniture, being used as a clothes rack because over time, those exercise goals either change or fade away. Today, let’s talk about your plan for making your new years goals stick. You’ve got the goals, the intentions, the vision. Now lets get you a follow through plan and sustain your current level of enthusiasm at the start of the year over the next twelve months. Referenced in this episode: 1. Join the Community for support and accountability in 2025! bit.ly/ArtBusinessCommunity 2. Listen to Episode 3: 8 Guiding Principles for Brave Creative Work 3. Introduction to Chelsi Jo Moore's Time Blocking Method…

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19. What Do These 2025 Creative Small Business Predictions and Trends Mean for You? 22:47

11 weeks geleden22:47

22:47

Hearing or reading about economic trends and predictions might cause you to think a little differently about how you’re doing things in your business. And how to prepare for uncertainty and change... After all, if you’re a commercial artist, designer, or creative business owner, get this – your customers are part of the economic trends you’re hearing about. So today I’m going over some of some buyer trends that are predicted for 2025 that might apply to you depending on where you are in the world – or more importantly, where your customers are in the world... I’ll break down my interpretation of what they mean and give you some actionable insights for your business in the new year. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book . Listen to Episode 04. How to Use AI to Increase Productivity as a Self-Employed Artist, Designer, or Creative Business Owner.…

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18. How to Earn More in 2025 18:02

12 weeks geleden18:02

18:02

A new year is on the horizon. Pretty soon you’ll be starting a new semester of learning, testing, and growing in your creative business. But before that semester begins, let’s kick off this episode with a Pop quiz! Question: A self-employed artist wants to earn more in the year ahead. Should she: Have a revenue-ready plan that will lead to higher earning potential Asses the areas in which she wants to grow to see what’s working and what is not Raise her prices for services, product offerings and artwork Stop doing things that take energy but don’t increase revenue All of the above. That’s right, it’s E. All of the above! Today we’re talking about earning more in 2025. I know you’re ready for it. I know you’re here for this. So let’s get into it. particularly overwhelming. There are a lot of overlapping priorities. You’re wrapping up work, business, project commitments, commissions... You’re trying to make sales while gearing up for a new year with a desire to do things differently in your business. On top of all of that, you might have family commitments that require your attention – whether you’re keeping young children occupied while they’re out of school, caring for older parents who need extra support. Maybe you’re somewhere in the middle, with young adult children coming back home and you’re hosting them. There are expectations and dynamics to navigate. End-of-year to-do's can cause a lot of stress. In today's episode, I'm providing you with strategies to help you turn overwhelm and anxiety into productivity and presence. (Not presents... but that would be pretty cool, right?) Tune in and see how you can move through any overwhelm you might be experiencing this week, to a more productive and peaceful place. Next Steps: Reach out to Heather to make a custom Revenue Ready Plan you'll stick to, today! Simply email Heather@HeatherAllenOnline.com to get started. Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

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17. Turn End-of-Year Overwhelm and Anxiety into Productivity 22:09

13 weeks geleden22:09

22:09

Calling all workaholics! For creative small business owners, the end of year rush is particularly overwhelming. There are a lot of overlapping priorities. You’re wrapping up work, business, project commitments, commissions... You’re trying to make sales while gearing up for a new year with a desire to do things differently in your business. On top of all of that, you might have family commitments that require your attention – whether you’re keeping young children occupied while they’re out of school, caring for older parents who need extra support. Maybe you’re somewhere in the middle, with young adult children coming back home and you’re hosting them. There are expectations and dynamics to navigate. End-of-year to-do's can cause a lot of stress. In today's episode, I'm providing you with strategies to help you turn overwhelm and anxiety into productivity and presence. (Not presents... but that would be pretty cool, right?) Tune in and see how you can move through any overwhelm you might be experiencing this week, to a more productive and peaceful place. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

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16. How to Get More Commission Sales — Managing Client Expectations (Part 2) 20:48

14 weeks geleden20:48

20:48

Today’s episode is the second in the series, and it’s all about the customer’s point of view. If you're ready for more commission sales in 2025, then put on your customer hat (maybe it’s a fuzzy red and white hat for the holidays) and think about the custom commission process from the buyer’s point of view. Here's the common challenges with this. As sellers, it doesn’t always come naturally to see your own business from your customer’s point of view. In this episode, I walk through the customer's search and decision-making process when it comes to commissioning custom art and design. From there, I give you guidance for what you need to share with prospects through your website, social, blog, email, etc. to get them primed for their purchase. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

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15. How Much Does a Custom Art Commission Cost? Managing Client Expectations (Part 1) 17:54

15 weeks geleden17:54

17:54

Okay, here’s a common scenario: Someone out of the blue contacts you or stops by your booth at an art fair. They’re curious about how much it might cost if they hired you to make something for them. They want to know what the cost of a commission is. So what do you say? While it might be tempting to give them a solid number up front, doing so might actually limit you in the long run. Or worse, it might cause them to ghost you if they’re making a quick decision off of limited information. In this two-episode series, we’re talking about what it takes to get quality information out of a prospect without overwhelming them. In the next episode (Episode 16), the second part of the series, we’ll discuss the appropriate level of detail and information you should share with prospective buyers upfront to make their decision-making process easier. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

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14. Thinking of Starting a Paid-Membership Community? Interview with Jewelry Artist Christine Mighion 21:31

16 weeks geleden21:31

21:31

If you're curious about what it takes to start and maintain a paid membership community as part of your business offerings, today I’m chatting with just the gal for you. Since 2004, Christine Mighion has been hand crafting each piece of jewelry in her Northern Indiana studio. Using gold, silver, semi-precious and precious stones, her line is a balanced vision of organic and modern. Imperfections and irregularities that mimic the course of nature greatly inspire Christine. Her jewelry has been featured in numerous national and international fashion and lifestyle magazines including Lucky, Shape, Vogue, and The Knot. To serve her community of fellow jewelry artists, Christine launched the Slowmade Podcast in November 2023 and the Slowmade Collective later the following year. Through engaging conversations and shared experiences, the Slowmade Podcast and Collective provides a space for learning and growth, helping jewelry artists navigate the challenges and triumphs of building meaningful, sustainable businesses. Find Christine Mighion online here: https://christinemighion.com https://slowmadepodcast.com https://instagram.com/christinemighion Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

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13. All the Planning in the World Means Nothing Without THIS One Thing 8:51

17 weeks geleden8:51

8:51

Welcome back to class. Today, we’re talking about ONE KEY THING that’s absolutely essential to successful planning. All of the best planning in the world can go straight out the window if this one thing isn’t there. I’ve experienced it. You’ve experienced it. So let’s talk about the difference between having this one critical piece in place and not. With your best work, creative projects, sales, commissions, and opportunities ahead of you, this is one topic you won’t want to miss. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

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12. What's in Your 2025 Creative Online Business Budget? (Here's my 2025 Budgeting Wishlist!) 22:56

18 weeks geleden22:56

22:56

Raise your hand if you have a clearly defined budget and a strategy for investing in yourself as a small business owner in the year ahead. I don’t see a lot of hands up. Let me rephrase... Raise your hand if you’re not quite sure what to budget for, business-wise, or where to make minor shifts and adjustments to invest in yourself and your creative business. Okay, more hands are up now. When it comes to business budgeting, most people keep on keeping on with what they’re doing without making time for this type of assessment. However, budget planning is for anyone and everyone. It doesn’t matter how much income or revenue is flowing through your business, large or small. Think of a budget as a wishlist. And what a perfect time of year for creating a wishlist. Start by thinking really BIG and expansive. Then get down to the nitty gritty numbers to figure out what’s essential and where to start. For example, your 2025 wishlist might include heavy duty equipment. Okay, great. What’s that going to cost? Is that something you can plan for? Or if your 2025 wishlist sounds anything like mine, there are mostly small budget items that are more about deciding to use different digital tools. This is a great time of year to put a business budget together. Here’s why: Budgeting now gives you a chance to invest in yourself and your business in a smart way because there’s typically money to be saved through Black Friday and Cyber Monday discounts Typically before people start their annual planning and strategic plans for the year ahead Your budget gives you a baseline to make more realistic goals for the year ahead Basically tells you what essentials / must haves need to be in place to operate and function as ideally as possible I’ll walk you through what’s on my list and why. This is sure to inspire you, so take notes and get your 2025 business budget going! Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

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11. Clear the Clutter to Be Ready for Creative Abundance.mp3 20:06

19 weeks geleden20:06

20:06

When you’re in business for yourself, wearing so many hats, doing everything yourself or delegating to a few reliable individuals, everything depends on your energy, your focus, your drive, and your ability to create. Creative small businesses ask a lot of their creator. Which is why we’re diving into one of the biggest contributors to distraction, lack of focus, underlying stress, and overstimulation according to many, many studies. We’re talking about the clutter and distractions that are begging for your attention – demanding attention constantly. We’re also talking about the different types of junk drawers you can clean out in order to be ready for abundance. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

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10. How to Manage Clients and Customers Through the Original Artwork Commission Process as a Professional Artist 23:34

20 weeks geleden23:34

23:34

Let’s say it’s Monday morning and you open your inbox to find not one, not two, but three emails from customers who want to hire you for a commission of original artwork. What do you do? Do you know how to get those new customers from their commission inquiry email all the way through your process to the final product? Is there a customer service or communication layer built into your creation process that keeps clients informed along the way? Are you keeping communication in mind to instill THEIR trust and confidence in the process? Do your clients have a sense of when their piece will be ready and available for them to take home? Today, we’re talking about the client, customer, and commission communications that will set you apart from amateur to professional. I’m sharing a model I use almost every day in the management of creative projects with my team. It’s a great model to use for your client communications, and I can’t wait to tell you all about it. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

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09. Unsure of Which Passive Income and Creative Business Opportunities Are Worth Your Time? 17:02

21 weeks geleden17:02

17:02

You’re in a creative field so chances are, you have many skills and talents that you’ve turned into income at one point or another. Freelance work doesn’t scare you. You’re up for the challenge. You’re a creative professional in a gig economy, and you’re not alone. A few questions for you to consider: Do you ever find yourself so excited or overwhelmed with ideas for what you want to make or do NEXT that you’re just paralyzed? Are all of the options and possibilities for HOW you can put your creativity and talent to use making your head swirl? Do you start something new only to find yourself quitting or jumping to the next shiny thing? Are you planting seeds that you HOPE will grow but wonder how you’ll find time to water them all? Are you feeling anxious about everything that you need or want to do? Is your blood pressure higher than normal? Are you unsure of WHAT to do today? Tomorrow? Are you overwhelmed with balancing multiple projects and initiatives at the same time? Do you feel yourself in busy mode, but not sure what it ALL adds up to? If you answered “YES” to any of these questions, then today’s episode is for you. The truth is, bouncing from gig to project to new series to another gig and then a new project can be exhilarating. But the unpredictable and inconsistent nature of some gig, freelance, and creative work can also feel like a feast or famine rollercoaster. One month you’re up, the next you’re down and worried what the future looks like. If you were to look into a crystal ball, and let’s say you have one right in front of you, what would it tell you about your ROE? Your “return on effort.” That's what we're talking about in this episode so get your Sharpie and spiral-bound notebook ready for your crystal ball ROE exercise. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

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08. How to Earn Consistent Sales and be "Revenue Ready" as an Artist, Maker, Crafter or Designer in Business 26:06

22 weeks geleden26:06

26:06

Whether you’re an artist, crafter, designer, or graphic designer, being "Revenue Ready" is essential for consistent sales and business growth. In this episode, we’re diving into the most critical areas for any creative business owner to have in place in order to ready for that next sale and to get sales consistently. I’m going over some key points and recommendations to help you achieve that outcome, including: Attitude and openness to being in service of others Clarity on your revenue streams and what you offer Audience awareness to know the in's and out's of who your target buyer is Connection to your audience to nurture and grow your fanbase A means by which to receive and fulfill orders Your homework: Choose which of these five recommendations for revenue readiness are lacking or require your attention. Spend time digging into this area using the guidance and tips in this episode. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

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07. The Surprising Truth About Happiness and Purpose PLUS Hurricane Helene Relief for Artists 21:52

23 weeks geleden21:52

21:52

Today we’re talking about the surprising truth about happiness and purpose through lessons from the book, “Build the Life You Want: The Art and Science of Getting Happier,” written by Arther C. Brooks and Oprah Winfrey. If you have a vision for your life but believe there are barriers keeping you from achieving a more satisfied and happy outlook, this is the episode for you. Links to the book and workbook are below. I encourage you to order both and put in the work to respond to the prompts. You have the power to get yourself closer to your definition of happiness. Book: "Build the Life You Want: The Art and Science of Getting Happier" by Arthur C. Brooks and Oprah Winfrey Workbook for Build the Life You Want How to Support Artists and Arts Organizations that were impacted by Hurricane Helene NC Arts Disaster Relief Fund Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

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06. Artists: Use this Repeatable Framework for Monthly and Quarterly Sales Reviews, Projects, Plans, and Pivots 16:22

24 weeks geleden16:22

16:22

Welcome to Episode 6! If you haven’t had a chance to listen to Episode 5 which is called, “Get Organized in Your Business with this Sales Tracking Process for Creatives,” that’s a great episode to listen to BEFORE you get into Episode 6. Episode 5 is highly tactical. I lay out how you can prepare for your end of month or end of quarter sales review and what you can do to get started with your quarterly and monthly sales numbers, what they mean to you now and what that means for Q4. Today’s Episode carries that observing and documenting review exercise one step further. Today you get to hear about a simple framework–an acronym–you can use as you look at things like monthly and quarterly sales reviews. You can also use this framework for decision-making in projects, planning head, planning for a pivot or change in your art business. This framework is not unique to my teaching. It was developed by strategist and U.S. Air Force Colonel John Boyd several decades ago as a practical concept designed to function as the foundation of rational thinking in confusing or chaotic situations. I’m getting into this topic in my interview with Chris Anderson, former law-enforcement officer turned jewelry maker, inventor, metalsmith, and founder of the metalsmith collective. Chris shares how he transferred skills learned in law enforcement to his business as a jewelry maker, then how he pivoted what he was making in order to turn followers into customers, and how he uses this decision-making framework, this acronym, to make decisions. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book . To learn more about Chris Anderson, visit Website: www.lionpunchforge.com Instagram: https://www.instagram.com/lionpunchforge/…

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

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05. Get Organized in Your Business with this Sales Tracking Process for Creatives 23:05

25 weeks geleden23:05

23:05

Welcome to Episode 5 and Happy Mon-yay to you! Today we’re taking a gentle stab at a topic people typically dread – bookkeeping, sales tracking, looking at your numbers, and doing a little spreadsheet administration. Somehow we’re nearing the end of September. So in the coming weeks, you might want to set aside some time to review the last month and quarter. In the first week of October, give yourself dedicated time to review sales that came into your art business during the quarter before across all of your sales platforms. We’re going to talk about doing this with curiosity rather than with judgment. This exercise can benefit you in so many ways. First and foremost, it gives you usable data for decision-making. This exercise can also help you to step out of the emotion of business ownership and the emotional blockers that might be keeping you from taking certain actions. We’ll look at what your numbers are telling you and what decisions you might want to make for the quarter ahead, Q4. Or even for Q3 of next year. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

1
04. How to Use AI to Increase Productivity as a Self-Employed Artist, Designer, or Creative Business Owner 19:47

26 weeks geleden19:47

19:47

Wouldn’t it be nice to have a little extra support with some of those routine administrative tasks you do on a daily, weekly, monthly basis without having to pay someone to do them? I’ve got you covered. In this episode, I'm sharing how AI can help you increase productivity as a self-employed artist, designer, marker or creative business owner. You'll learn about a few key AI concepts including what use cases to use AI for, how to write prompt frameworks, and what to do when you have a repeatable prompt that's worth saving. You'll discover 5 different use cases for AI in your creative business. From there, it's up to you to choose a use case that you can test and apply to your business using AI today. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

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03. 8 Guiding Principles for BRAVE Creative Work 16:12

27 weeks geleden16:12

16:12

Welcome to Episode 3! Today we’re talking about 8 guiding principles that you can call on to support your productivity and your courageous, brave work. Brave work is often about doing the next thing even through the discomfort of it. The 8 guiding principles we’ll discuss today are prerequisites that lay the groundwork for your vision. They are foundational guidelines that might already exist in your life in one form or another. Time to grab your spiral-bound notebook and fine Sharpie. Take some notes while you dive into the episode. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

1
02. Creative Business Owners – Use THIS 3-Step Framework to Make Your Introduction Memorable 22:23

28 weeks geleden22:23

22:23

Today we’re digging into a simple structure that you can use to make your introduction and your “about me” more memorable. This will be especially helpful if you already have shows, festivals and holiday markets scheduled for the upcoming Fall season leading up to the holidays – which is a super busy time in which you’re sure to meet some new people and potential buyers. I’m sharing with you a framework that takes into account the person you’re speaking to in a way that can actually set you up for word of mouth marketing and business potential. This framework takes your elevator pitch one step further by painting the picture of your offerings through the use of examples that speak to specific needs your target audience has. This episode gives you a chance to consider how you want to show up this season and what impression you want to leave people with. Ready to dig in? Next Steps: Find more information at www.HeatherAllenOnline.com Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

REVENUE READY CREATIVE | Grow Your Art Business Online, Art Business Coaching, Increase Productivity, Passive Income for Self-Employed Artists

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01. How I Became a Professor of Revenue Readiness 21:34

28 weeks geleden21:34

21:34

If you've ever taken time to reflect on all of the different steps you've taken to get to where you are now, then you know that there are many things in life that we simple can't plan for... Sometimes it takes arriving at a destination or milestone to recognize that all of the experiences leading up to NOW make you who you are. I can't want to tell you all about my experiences leading up to starting this podcast in Episode 1. Thanks for tuning in! Next Steps: Find more information at www.HeatherAllenOnline.com Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.…

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