How do you know when itâs time to make your next big career move? With International Womenâs Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parentsâespecially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why sheâs focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avniâs In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeysâcelebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadnât just arrivedâyou were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.âŚ
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Inhoud geleverd door Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals, Heather Allen, MGIM-MBA | Author, and Art Business Consultant for Creative Professionals. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geĂźpload en geleverd door Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals, Heather Allen, MGIM-MBA | Author, and Art Business Consultant for Creative Professionals of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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21. Guidance for Your Q4 Review: Sales Tracking for Commercial Artists, Makers and Designers
Manage episode 460879045 series 3596555
Inhoud geleverd door Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals, Heather Allen, MGIM-MBA | Author, and Art Business Consultant for Creative Professionals. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geĂźpload en geleverd door Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals, Heather Allen, MGIM-MBA | Author, and Art Business Consultant for Creative Professionals of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Need some guidance for reviewing your Q4 sales, communications, and overall efforts?
Fourth quarter is the busiest sales time of year for big box and small retailers alike. Many artists, crafters, makers, and designers find themselves overwhelmed by all of the activity, last minute sales and commissions, not to mention personal obligations that come in October, November, and December.
You might recall this topic from Episode 05. Get Organized in Your Business with this Sales Tracking Process for Creatives.
In Episode 05, I outline a sales tracking process you can use every quarter to review your sales from the previous quarter.
In today's episode, use the same process to review your efforts in the previous quarter â the decisions you made, the energy you put into your communications with your fanbase. It's also a chance to see whatâs worth repeating or stopping as you move forward!
Next steps:
32 afleveringen
DelenManage episode 460879045 series 3596555
Inhoud geleverd door Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals, Heather Allen, MGIM-MBA | Author, and Art Business Consultant for Creative Professionals. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geĂźpload en geleverd door Heather Allen, MGIM-MBA | Author & Art Business Consultant for Creative Professionals, Heather Allen, MGIM-MBA | Author, and Art Business Consultant for Creative Professionals of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Need some guidance for reviewing your Q4 sales, communications, and overall efforts?
Fourth quarter is the busiest sales time of year for big box and small retailers alike. Many artists, crafters, makers, and designers find themselves overwhelmed by all of the activity, last minute sales and commissions, not to mention personal obligations that come in October, November, and December.
You might recall this topic from Episode 05. Get Organized in Your Business with this Sales Tracking Process for Creatives.
In Episode 05, I outline a sales tracking process you can use every quarter to review your sales from the previous quarter.
In today's episode, use the same process to review your efforts in the previous quarter â the decisions you made, the energy you put into your communications with your fanbase. It's also a chance to see whatâs worth repeating or stopping as you move forward!
Next steps:
32 afleveringen
Alle afleveringen
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What happens after someone clicks the call-to-action button on your art website or your workshop sales page? Where does it take them? Whatâs the workflow? And more importantly âhow does payment get into your business bank account? Letâs take a look at that today as we march forward with all things sales pages for artists this month. Today, Iâll teach you how to be super tactical with your sales page so that you have a process that works, and takes that sale straight to the bank for you! Stick with me and Iâll show you have to do it, step by step. â
Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .âŚ
1 29. An Unconventional Way to Write Your Art Sales Page (6 Tips to Make Selling From Your Website Easier) 18:01
Do you wish your website could actually help you sell more art? Do you wish your online presence could attract more buyers and sales? Are you ready to stop wasting time on a website that doesn't convert? Then youâre in the right place! As we continue with "all things sales pages" in the month of March, Iâm excited to dive into a super important topic â web copy â the written content, or âcopyâ used on webpages. Since every website is a work is progress (and a sales page is no different) weâre zeroing in on some key components of your sales page in this lesson that youâll want to stay til the very end for. Iâll equip you with an alternative approach to getting your sale page copy written, and it doesnât start with your keyboard and computer screen. Letâs get into it! â
Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .âŚ
1 28. 3 Must-Doâs for Artists and Creative Business Owners to Plan for Online Sales Strategically 17:05
Pretend we just developed YOUR Revenue Ready plan. And from that plan, you decide that you want to bring to life a new online offer or service for people to engage with, buy from you, sign up for what you offer, book, schedule. Whatever verb you want to insert there. How do you plan for this new line of business to be profitable for you? Is it possible to plan for it? Or does it simply happen organically? In todayâs episode, weâre talking about what you can do to plan for online sales strategically. â
Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .âŚ
1 27. Are Early Retirement and Financial Freedom Possible When Youâre a Self-Employed Artist? 26:13
Itâs always helpful to hear different perspectives, especially when it comes to money-related planning for the future. Hi! Iâm Heather Allen, your personal professor of revenue readiness. I help artists and creative business owners to identify and optimize their revenue and income potential. And today Iâm bringing a special guest into the classroom today to share a vision for what early retirement can look like. Pamela Reed is a certified life coach and financial strategist with a passion for helping others experience abundant wealth. Her journey toward financial freedom began early in her federal government career, where she discovered a deep desire to reclaim her time and live purposefully. Through strategic financial planning and intentional decisions, Pam achieved her goal of retiring early, building a life where work became optional. Now, sheâs on a mission to empower others to skip the trial-and-error approach and create a clear, actionable financial plan that leads to true freedom. Pam believes that financial freedom isnât just about numbersâitâs about aligning your finances with your values, unlocking your God-given potential, and living with confidence and purpose. In my interview with Pam, youâll hear a few unconventional strategies for increasing passive income. Definitions related to financial freedom versus financial independence. Tips for rewriting your money story if itâs not serving you. And two budgeting options to help you get more in touch with your money on a monthly basis. â
Learn More about Pam Reed Here: Podcast: Confident Steps to Financial Freedom Instagram: @pamelahreed Website: pamelahreed.com Todayâs episode is practical and very tactical, so grab your spiral bound notebook and your sharpie. Sit back and enjoy! â
Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .âŚ
Raise your hand if time management seems to be a constant battle for you. If you find yourself wishing you had more time... "If I just had more time I could get these things done." Or feeling like the day has gotten away from you. Everything you were planning to do will have to wait until tomorrow or the next day. Or from time to time, you find yourself unsure of how to start your day and get into a place of productivity. â
Today Iâm sharing some daily, weekly and monthly time management tips to help you use time more intentionally. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .âŚ
1 25. Achieve Continuous Success With This Goal Mapping Framework for Self-Employed Visual Artists 17:04
Itâs time to flip the idea that all goals are a single, one-time event, or the final destination of the journey. đđ Instead, letâs recognize that some goals can be seen as a process that allows you to make improvements and optimize for continuous wins. â
After all, isnât it better to take whatâs working and use it to consistently achieve results? Thatâs what weâre talking about in todayâs episode of the Revenue Ready Creative podcast. I'll introduce you to the Continuous Goal Mapping Framework which is being used by artists just like you to reach their goals over and over again. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .âŚ
1 24. Curious About Passive Income on Etsy? Find Inspiration From My Interview With Jackie Butler 23:07
When you work with me to create your Revenue Ready Plan, you might identify Etsy as a good passive-income option for the future you envision. Or it might already be part of your revenue mix and youâre looking for ways to optimize what you already have. Passive income gives you what youâve been looking for all along â consistent, predictable revenue that gives you more STABILITY and general ABILITY to pour time into the creative work and people you love. There are many passive income options out there (Check out Episode 23). As youâll hear in todayâs interview episode with Jacqueline Butler, Jacqueline has put in the work and is now harvesting the fruits of her labor. Jacqueline Butler is an Etsy Online Business Coach who teaches her students how to make profitable passive income by selling digital downloads on Etsy. She is a Top 0.1% Etsy Star Seller with over 90,000 sales and 5,500 5-star reviews, as well as the host of a Top 100 Business Podcast called Passive Profits on Etsy. Find her at https://jacqueline-butler.com/ and https://www.instagram.com/jacquelinebutler.co/ Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .âŚ
Are you struggling to balance creativity with financial success? Do you like the sound of passive income but donât know how or where to start? Do you dream of consistent income year round, not just during market and festival season? Feeling like there isnât enough time to start something new in your creative business? Then this episode is for you! Today, weâll dig into 7 ways to add passive income into your art business. But if you really want to add additional revenue into your business, I encourage you to keep an open mind with this list. And hereâs why. Itâs very easy to talk yourself out of an idea or an option that will require additional effort and energy. Youâre plate is already pretty full, so adding to it might not seem like a good idea... That said, itâs about the investment of time now that has the potential to pay off later. Youâre planting seeds that will require attention and watering before they root and start to grow into a bounty that you can harvest. Give yourself a chance to REAP LATER what you sow now. Cheers!! đ Heather Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .âŚ
Having a mission and a vision statement can be a powerful tool for the impact you want to make in the world. From an personal perspective, both give you something to fall back on when you need a reminder of your "Why." For other people, like customers and future employees, your mission and vision statements can provide clarity and direction. People can get on board when they see that what you're doing aligns with them personally. Join me in this episode as I share two powerful experiences that transformed how I think of a Mission and a Vision Statement as tools for articulating purpose. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book .âŚ
1 21. Guidance for Your Q4 Review: Sales Tracking for Commercial Artists, Makers and Designers 20:48
Need some guidance for reviewing your Q4 sales, communications, and overall efforts? Fourth quarter is the busiest sales time of year for big box and small retailers alike. Many artists, crafters, makers, and designers find themselves overwhelmed by all of the activity, last minute sales and commissions, not to mention personal obligations that come in October, November, and December. You might recall this topic from Episode 05. Get Organized in Your Business with this Sales Tracking Process for Creatives . In Episode 05, I outline a sales tracking process you can use every quarter to review your sales from the previous quarter. In today's episode, use the same process to review your efforts in the previous quarter â the decisions you made, the energy you put into your communications with your fanbase. It's also a chance to see whatâs worth repeating or stopping as you move forward! Next steps: Listen to Episode 05. Get Organized in Your Business with this Sales Tracking Process for Creatives .âŚ
A common challenge we all experience with New Year's goal setting is figuring out how to sustain that energy and intention beyond the start of the year. Youâve seen those ads or memes about the new exercise bike or treadmill blending in with the furniture, being used as a clothes rack because over time, those exercise goals either change or fade away. Today, letâs talk about your plan for making your new years goals stick. Youâve got the goals, the intentions, the vision. Now lets get you a follow through plan and sustain your current level of enthusiasm at the start of the year over the next twelve months. Referenced in this episode: 1. Join the Community for support and accountability in 2025! bit.ly/ArtBusinessCommunity 2. Listen to Episode 3: 8 Guiding Principles for Brave Creative Work 3. Introduction to Chelsi Jo Moore's Time Blocking MethodâŚ
Hearing or reading about economic trends and predictions might cause you to think a little differently about how youâre doing things in your business. And how to prepare for uncertainty and change... After all, if youâre a commercial artist, designer, or creative business owner, get this â your customers are part of the economic trends youâre hearing about. So today Iâm going over some of some buyer trends that are predicted for 2025 that might apply to you depending on where you are in the world â or more importantly, where your customers are in the world... Iâll break down my interpretation of what they mean and give you some actionable insights for your business in the new year. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book . Listen to Episode ââ04. How to Use AI to Increase Productivity as a Self-Employed Artist, Designer, or Creative Business Owner.âŚ
A new year is on the horizon. Pretty soon youâll be starting a new semester of learning, testing, and growing in your creative business. But before that semester begins, letâs kick off this episode with a Pop quiz! Question: A self-employed artist wants to earn more in the year ahead. Should she: Have a revenue-ready plan that will lead to higher earning potential Asses the areas in which she wants to grow to see whatâs working and what is not Raise her prices for services, product offerings and artwork Stop doing things that take energy but donât increase revenue All of the above. Thatâs right, itâs E. All of the above! Today weâre talking about earning more in 2025. I know youâre ready for it. I know youâre here for this. So letâs get into it. particularly overwhelming. There are a lot of overlapping priorities. Youâre wrapping up work, business, project commitments, commissions... Youâre trying to make sales while gearing up for a new year with a desire to do things differently in your business. On top of all of that, you might have family commitments that require your attention â whether youâre keeping young children occupied while theyâre out of school, caring for older parents who need extra support. Maybe youâre somewhere in the middle, with young adult children coming back home and youâre hosting them. There are expectations and dynamics to navigate. End-of-year to-do's can cause a lot of stress. In today's episode, I'm providing you with strategies to help you turn overwhelm and anxiety into productivity and presence. (Not presents... but that would be pretty cool, right?) Tune in and see how you can move through any overwhelm you might be experiencing this week, to a more productive and peaceful place. Next Steps: Reach out to Heather to make a custom Revenue Ready Plan you'll stick to, today! Simply email Heather@HeatherAllenOnline.com to get started. Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.âŚ
Calling all workaholics! For creative small business owners, the end of year rush is particularly overwhelming. There are a lot of overlapping priorities. Youâre wrapping up work, business, project commitments, commissions... Youâre trying to make sales while gearing up for a new year with a desire to do things differently in your business. On top of all of that, you might have family commitments that require your attention â whether youâre keeping young children occupied while theyâre out of school, caring for older parents who need extra support. Maybe youâre somewhere in the middle, with young adult children coming back home and youâre hosting them. There are expectations and dynamics to navigate. End-of-year to-do's can cause a lot of stress. In today's episode, I'm providing you with strategies to help you turn overwhelm and anxiety into productivity and presence. (Not presents... but that would be pretty cool, right?) Tune in and see how you can move through any overwhelm you might be experiencing this week, to a more productive and peaceful place. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.âŚ
Todayâs episode is the second in the series, and itâs all about the customerâs point of view. If you're ready for more commission sales in 2025, then put on your customer hat (maybe itâs a fuzzy red and white hat for the holidays) and think about the custom commission process from the buyerâs point of view. Here's the common challenges with this. As sellers, it doesnât always come naturally to see your own business from your customerâs point of view. In this episode, I walk through the customer's search and decision-making process when it comes to commissioning custom art and design. From there, I give you guidance for what you need to share with prospects through your website, social, blog, email, etc. to get them primed for their purchase. Next Steps: Find more information at www.HeatherAllenOnline.com. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.âŚ
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