Using Influencer Marketing to Grow Your Food Brand with Elexis Schroder

Real Food Brands Marketing Podcast

Influencer marketing is a key strategy for growing food brands large and small, but how you go about finding influences and what you do once you’ve connected with them can vary widely based on your goals. For many of us, it can be hard to even know where to start.

Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva gets a chance to catch up with Elexis Schroder, Founder of SchroderHaus, a Marketing Communications firm based in Denver, Colorado. In this episode, we talk about how to create an influencer marketing strategy that works with your brand’s goals and budgets -- and the keys to making it work for you no matter what size of brand you are leading.

In This Episode:

• How marketing has changed with the increase of social media.
• Why influencers should be a key component of your marketing strategy.
• Why influencer marketing is never one-size-fits-all.
• How to identify the right influencers for your brand.
• Why the best influencers are often right under your nose.
• Why it all comes back to your marketing goals.
• How to send samples in a way that is sure to get influencers talking.
• The 5 tips to activating your influencer campaign with success.

Resources:

• SchroderHaus Marketing Communications
• @SchroderHaus on Instagram
• Connect with Elexis on LinkedIn
• Connect with Katie on LinkedIn
• Real Food Brands Brand Checkup Scorecard
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands website