Does Your Food Brand’s Personality Shine Through?

Real Food Brands Marketing Podcast

If your food brand were a person at a party, what sort of person would they be? The loud, bold life of the party? Or the more relaxed, reserved, and clever person? Just like with people, our brands can take on personalities based on our vision and positioning in order to connect with the right people. It’s important to let your brand’s “true colors” shine through to help set your brand apart. Having a clear idea of what personality you want for your brand and how your brand will show up consistently in the world is a key deliverable of our brand strategy work.

Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares three questions to help define your brand personality to help you build connections and stand out from the crowd.

In This Episode:

• How her most recent trip to Sedona helped Katie get grounded and centered again. Katie wants to know...where do you go to recharge?
• Why your brand personality is a key outcome of creating a brand strategy and should support with your purpose and positioning.
• The importance of leaning into your brand personality to attract the right people.
• Why brand personality comes so late in Katie’s Brand Strategy Streamlined™ process.
• Why you should describe your brand as if it were a person at a party.
• Why it’s also important to define what your brand is not.
• How to contextualize your brand personality to see if it makes sense.

Resources:

• Ep #91: The 3-Step Brand Strategy Streamlined Process
• Download Your Free Brand Strategy Checkup
• Book a 60-minute 1-on-1 Brand Strategy session with Katie
• Connect with Katie on Instagram
• 3 Day Building a Brand That Stands Out course details