Ga offline met de app Player FM !
Revisiting: Mike Troiano, Partner at G20, on the Power of Brand
Manage episode 299057445 series 2489687
Topics covered in this episode
- Great marketing is built from the consumer up, not the product
- Use classical positioning language as a framework to build brand
- Brand informs every aspect of product experience
- A customer's willingness to pay for a premium experience
- How a company articulates a value proposition.
This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.
This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.
163 afleveringen
Manage episode 299057445 series 2489687
Topics covered in this episode
- Great marketing is built from the consumer up, not the product
- Use classical positioning language as a framework to build brand
- Brand informs every aspect of product experience
- A customer's willingness to pay for a premium experience
- How a company articulates a value proposition.
This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.
This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.
163 afleveringen
Alle afleveringen
×Welkom op Player FM!
Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.