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05 - Advertising with Purpose: Decarbonizing Digital Ad Campaigns with Avril Tomlin-Hood
Manage episode 451870135 series 3575135
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Avril Tomlin-Hood is the founder and CEO of BOA, a digital marketing agency dedicated to sustainable, high-performance advertising campaigns for better-for-you CPG brands. With over 15 years of media buying experience, Avril has become a trailblazer in decarbonizing the digital advertising ecosystem by aligning strategy with sustainability.
In this episode, Avril shares her unique journey and the cutting-edge practices her agency employs to reduce environmental impact while delivering results. Learn from:
- Avril’s Career Evolution (1:00) – From PR to leading sustainable digital media strategies
- Decarbonizing Digital Advertising (5:20) – Understanding the energy impact of the digital ad supply chain and actionable solutions
- Metrics That Matter (7:00) – Using Scope 3 and other tools to measure and reduce carbon intensity in campaigns
- Authenticity in Green Marketing (9:40) – Helping brands cut through greenwashing with genuine sustainability efforts
- Partnering with Like-Minded Agencies (12:50) – Why values alignment matters in agency-client relationships
Tune in for actionable insights on how brands and agencies can embrace sustainable practices to drive profitability and purpose.
Check out Boa at https://weareboa.com/
Find Avril at https://www.linkedin.com/in/avril-tomlin-hood-28a32267/
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