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399 Unlocking the Secrets of Compelling Blog Content for Photographers
Manage episode 384218477 series 2889475
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Ever feel like you're a broken record, stuck in a loop blogging about the same old topics? Fear not! I've got a trick up my sleeve that might just be the game-changer you've been waiting for. It's all about leveraging the wealth of content you've already shared with your clients - prep guides and FAQs, emails and DMs - to create fresh, engaging blog posts that not only boost your SEO but also pave the way for business growth.
If the thought of creating evergreen content for your business leaves you drawing a blank, don't hit the panic button just yet. I'm here to guide you through the process of mining your existing conversations, website copy, and client correspondence to uncover a treasure trove of potential blog topics. Plus, we'll discuss how to use the photos you've taken to enhance the appeal of your posts, and why consistency is essential.
Key Takeaways
(00:00) - Effective Blogging for Photographers
(08:55) - Developing Evergreen Content for Your Business
Shareable Quotes
"I'm here to share with you one of the best tricks that I have for creating not only really interesting blog posts, but Evergreen blog posts that can help boost your SEO, help grow your business and make things easier for you when you're going back and forth with clients."
"These topics are really awesome because not only can you reuse them forever, they're evergreen. They're things that you can just go back to again and again and again, but you can go back in and add to them and make them more robust and more readable and more interesting as you think of things to say or as your business evolves, and it keeps things fresh."
"Educating your client is always top of the list. But having posts that you can reuse and reuse like this is gonna help you so much, not just in your response to clients so you have more stuff to send them, but with your SEO. That's gonna keep people in your ecosystem of going back to your website and looking through stuff, and that's really good for you as well, because you'll have a stronger ranking as time goes on."
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📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:
https://photobizhelp.com/8things
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🌿 https://photobusinesshelp.com/blog/
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About Natalie:
Natalie is founder of Photo Business Help & a Minnesota-based portrait photographer. You can connect & learn all about her here:
https://jennings.photo/aboutme
https://instagram.com/jenningsphoto
https://instagram.com/photobizhelp
About Audrey:
Audrey is a Minnesota-based wedding & portrait photographer. You can see her amazing photos and learn all about her here:
www.audreynicolephotography.com
https://instagram.com/audreynicolephotography
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