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Next-Level Marketing for Professional Services Firms with Randi Caplan
Manage episode 357960803 series 3449967
Randi Caplan, Farient Advisors' leader of marketing and business development and a long-time client of Stern PR, joins the show to discuss her role at Farient, the evolution of professional services marketing landscape over her 20 years in the field, what forging a successful partnership with a PR agency looks like, and more.
Randi has been a member of Farient's leadership team since 2010 where she works closely with Farient’s senior leadership to build visibility and attract new clients through high-touch integrated marketing programs, lead generation, and innovative research initiatives. Her background has also brought her to legacy companies, where she served in similar roles at Deloitte and Ernst & Young Consulting.
Music by AudioCoffee:
https://www.audiocoffee.net/
20 afleveringen
Manage episode 357960803 series 3449967
Randi Caplan, Farient Advisors' leader of marketing and business development and a long-time client of Stern PR, joins the show to discuss her role at Farient, the evolution of professional services marketing landscape over her 20 years in the field, what forging a successful partnership with a PR agency looks like, and more.
Randi has been a member of Farient's leadership team since 2010 where she works closely with Farient’s senior leadership to build visibility and attract new clients through high-touch integrated marketing programs, lead generation, and innovative research initiatives. Her background has also brought her to legacy companies, where she served in similar roles at Deloitte and Ernst & Young Consulting.
Music by AudioCoffee:
https://www.audiocoffee.net/
20 afleveringen
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