Studio Ownership & Developing an Entrepreneurial Mindset with Jackie Murphy

Mastering the Business of Yoga

This week on the podcast I am joined by Jackie Murphy. A decade before she was the host of the Yoga Boss podcast, Jackie learned the hard way that being a talented yoga teacher wasn’t enough to build a lifelong profitable business. Using her 10 years experience teaching, opening studios, and leading teacher trainings, Jackie now helps yoga teachers become profitable CEOs by offering them effective marketing, sales and business foundation strategy. In this episode, we're diving into studio ownership and what Jackie learned through her years as a yoga studio owner, as well as tips for how to develop an entrepreneurial mindset that will help you thrive in your yoga business. Jackie also shares the top business lessons that she's learned in her career and more!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

• What inspired Jackie to become a yoga teacher and her yoga origin story
• Overview of yoga studio ownership life
• Prioritizing in your yoga business and studio
• Knowing what to sell and who you’re selling to
• What influenced Jackie to shift into business coaching
• Knowing when to change and shift gears in your yoga and business journey
• Jackie’s business lessons and takeaways

Guest links:

Connect with Jackie:

https://www.jackiegmurphy.com/

https://www.instagram.com/jackieg.murphy/

Jackie’s Podcast: https://www.jackiegmurphy.com/podcastepisode