Permission marketing: How to reward people that see your ads with crypto - Charlie Silver, CEOof


Manage episode 324667050 series 2361217
Van Marketing Guys, ontdekt door Player FM en onze gemeenschap - copyright toebehorend aan de uitgever, niet aan Player FM. Audio wordt direct van hun servers gestreamd. Klik de abonneren-knop aan om updates op Player FM te volgen of plak de feed URL op andere podcast apps.

In the cookieless era, marketers need to focus on 1st party cookies and owning their data. They need to build a database (or customer data platform) that has listed their audience as to who wants to opt-in to their marketing communications and who does not. This does not only apply to email marketing but also for display ads. How do you convince people to opt-in to your display ads? Charlie Silver, CEO of has the answer: reward people with tokes and pay them for it in cryptocurrency. They have even created their own crypto: the Permission Coin ASK.

We talk about the use of intent data. Topics we discuss:

  • What is permission marketing, Web3 advertising and why is it important
  • Why reward people in crypto
  • For which audiences does permission marketing work best

LinkedIn Charlie Silver:


The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at or contact Elias Crum at

183 afleveringen