Permission marketing: How to reward people that see your ads with crypto - Charlie Silver, CEOof Permission.io

Marketing Technology Podcast by Marketing Guys

In the cookieless era, marketers need to focus on 1st party cookies and owning their data. They need to build a database (or customer data platform) that has listed their audience as to who wants to opt-in to their marketing communications and who does not. This does not only apply to email marketing but also for display ads. How do you convince people to opt-in to your display ads? Charlie Silver, CEO of Permission.io has the answer: reward people with tokes and pay them for it in cryptocurrency. They have even created their own crypto: the Permission Coin ASK.

We talk about the use of intent data. Topics we discuss:

• What is permission marketing, Web3 advertising and why is it important
• Why reward people in crypto
• For which audiences does permission marketing work best

LinkedIn Charlie Silver: https://www.linkedin.com/in/c-silver/

Website Permission.io: https://permission.io/

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