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Permission marketing: How to reward people that see your ads with crypto - Charlie Silver, CEOof Permission.io

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Manage episode 324667050 series 2361217
Inhoud geleverd door Marketing Guys. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Marketing Guys of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In the cookieless era, marketers need to focus on 1st party cookies and owning their data. They need to build a database (or customer data platform) that has listed their audience as to who wants to opt-in to their marketing communications and who does not. This does not only apply to email marketing but also for display ads. How do you convince people to opt-in to your display ads? Charlie Silver, CEO of Permission.io has the answer: reward people with tokes and pay them for it in cryptocurrency. They have even created their own crypto: the Permission Coin ASK.

We talk about the use of intent data. Topics we discuss:

  • What is permission marketing, Web3 advertising and why is it important
  • Why reward people in crypto
  • For which audiences does permission marketing work best

LinkedIn Charlie Silver: https://www.linkedin.com/in/c-silver/

Website Permission.io: https://permission.io/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

110 afleveringen

Artwork
iconDelen
 
Manage episode 324667050 series 2361217
Inhoud geleverd door Marketing Guys. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Marketing Guys of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In the cookieless era, marketers need to focus on 1st party cookies and owning their data. They need to build a database (or customer data platform) that has listed their audience as to who wants to opt-in to their marketing communications and who does not. This does not only apply to email marketing but also for display ads. How do you convince people to opt-in to your display ads? Charlie Silver, CEO of Permission.io has the answer: reward people with tokes and pay them for it in cryptocurrency. They have even created their own crypto: the Permission Coin ASK.

We talk about the use of intent data. Topics we discuss:

  • What is permission marketing, Web3 advertising and why is it important
  • Why reward people in crypto
  • For which audiences does permission marketing work best

LinkedIn Charlie Silver: https://www.linkedin.com/in/c-silver/

Website Permission.io: https://permission.io/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

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