Why partner marketing should be a part of your marketing plan - Matt Wool, CEO of Acceleration Partners


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"Too many companies rely on the big 3 (Google, Meta, and Amazon) for their advertising" is one of the beliefs Matt Wool has and we discuss in this episode.

In this episode, Elias has a chat with Matt, who is the CEO of Acceleration Partners, a partnership and affiliate-focused company.

Topics we discuss:

  • What is partner and affiliate marketing?
  • When is affiliate marketing interesting as a channel?
  • Examples of successful affiliate approaches
  • The role of technology in partnership marketing
  • The costs and benefits of affiliate marketing

LinkedIn Matt Wool: https://www.linkedin.com/in/matthew-wool-67a3aa5/

Website Acceleration Partners: https://www.accelerationpartners.com/

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If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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