Why partner marketing should be a part of your marketing plan - Matt Wool, CEO of Acceleration Partners
Manage episode 325337231 series 2361217
"Too many companies rely on the big 3 (Google, Meta, and Amazon) for their advertising" is one of the beliefs Matt Wool has and we discuss in this episode.
In this episode, Elias has a chat with Matt, who is the CEO of Acceleration Partners, a partnership and affiliate-focused company.
Topics we discuss:
- What is partner and affiliate marketing?
- When is affiliate marketing interesting as a channel?
- Examples of successful affiliate approaches
- The role of technology in partnership marketing
- The costs and benefits of affiliate marketing
LinkedIn Matt Wool: https://www.linkedin.com/in/matthew-wool-67a3aa5/
Website Acceleration Partners: https://www.accelerationpartners.com/
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