Marketing automation selection - Akhil Mittal, SVP Global Sales & Marketing of Altudo

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Switching marketing automation platforms can be tricky and requires a lot of preparation. Altudo has moved from Eloqua to Pardot and Akhil Mittal shares some learnings in this episode.

In this episode, Elias has a chat with Akhil Mittal, who is SVP Global Sales & Marketing of Altudo. They are a martech agency specialized in corporate solutions.

Topics we discuss:

  • Things to consider when switching platforms: pricing and technology
  • Best-of-breed versus all-in-one platforms
  • CRM and marketing automation integration

LinkedIn Akhil Mittal: https://www.linkedin.com/in/akhilmittal2/

Website Altudo: https://www.altudo.co/

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