How to set up a referral program for your company in 3 steps - Chad Durfee, CEO of Referral Wave

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Most marketers know that referral customers are worth a lot. They however fail in getting those referrals in on a continuous basis. A process is needed for that. How to set up that system is what you'll learn in this podcast.

In this episode, Elias has a chat with Mike Durfee, the CEO of Referral Wave, a company that help marketers to successfully develop a referral program.

Topics we discuss:

  • How to set up a referral program
  • The 3 pillars of a successful referral process: priming, timing and reminding
  • Misconceptions about referrals
  • Integration into your martech stack

Chad refers to the e-book, containing the framework. That can be downloaded here.

LinkedIn Chad Durfee: https://www.linkedin.com/in/referralconsultinginc/

Website Referral Wave: https://referralwave.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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