How to use e-commerce data to increase customer lifetime value - Valentin Radu, CEO of Omniconvert

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By nature, e-commerce websites have tons of data. In practice, only a few marketer actually use that data to improve business results and increase customer lifetime value (CLV).

In this episode, Elias has a chat with Valentin Radu, who is the CEO of Omniconvert. They help e-commerce companies to increase CLV.

Topics we discuss:

  • What data to use
  • How to put the customer central in your models
  • Understand which customers truly deliver value
  • Examples of companies that successfully focus on CLV
  • Mistakes to avoid when using data

LinkedIn Valentin Radu: https://www.linkedin.com/in/valentinradu/

Website Omniconvert: https://www.omniconvert.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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