))
30 Years of Business Growth Experience in 30 Minutes
Manage episode 436295971 series 3594293
Inhoud geleverd door Cody Alexander and Jon Alexander. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Cody Alexander and Jon Alexander of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Today we’re continuing the interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll dive into how he onboarded and then grew one of the most successful direct marketing businesses ever on the planet.
00:00 Introduction
01:04 Secrets to Direct Marketing Success
01:31 Navigating Small Business Challenges
02:17 Learning from Failures and Successes
02:57 Adapting to Different Industries
05:38 The Financial Publishing Journey
10:27 Onboarding and Early Challenges
13:33 Monetizing and Growing the Business
15:36 Maximizing Customer Engagement
18:26 Understanding Customer Behavior in Marketing
20:20 Building Credibility and Relationships
21:08 Optimizing Customer Acquisition and Monetization
22:14 Innovative Strategies in Financial Publishing
25:17 Scaling Marketing Efforts Effectively
31:17 Breaking Down the Financial Publishing Model
35:47 Conclusion and Future Insights
Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact:
13 afleveringen
Delen
