Exploring the Latest Trends in Influencer Marketing: Insights from Jessy Grossman

IMpulse - The Influencer Marketing Podcast

Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Our guest today is Jessy Grossman, Founder of Women in Influencer Marketing, a platform to connect the influencer marketing industry.

Join us as we discuss the latest trends in influencer marketing, the importance of authenticity and transparency, and the challenges of pricing and payments in the creative economy. Jessy further shares her experiences with successful brand partnerships and advises aspiring influencer marketers.

This conversation provides valuable insights into the world of influencer marketing and the industry's evolving landscape.

Join us as we discuss:

• Jessy’s hot take on influencer marketing
• Opportunities in the creative economy space
• Resolving pricing ambiguity in influencer marketing
• Identifying authentic influencers for brands
• Building a good talent management strategy
• Tips and advice for aspiring influencer marketers

Jessy Grossman is a pioneer in the entertainment and media space with over a decade of experience working with talent while always incorporating a sharp, forward-thinking mindset. Since 2009, Jessy has been at the forefront of the digital content revolution. From strategic leadership to an obsession with technology and a knack for negotiations, Jessy's work in the digital/commercial realm has created new digital opportunities for dozens of influencers. She went on to sell her talent agency and is now focused on her passion project: Women in Influencer Marketing.

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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so

Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.

Check out the three most downloaded episodes:

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
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