Creative Monetisation and Analytics in the Creator Economy: Insights from Fayyaz Hussain of MoneyyApp

IMpulse - The Influencer Marketing Podcast

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams.

Join us as we discuss the importance of creative monetisation and analytics in the creator economy. Fayyaz emphasises the value of influencer marketing as the best ROI for marketers, highlighting the convergence of brand building and sales. He delves into the need for diversifying monetisation through subscription models, merchandise sales, and social commerce, along with the importance of understanding your audience and creating valuable content.

Here are some key topics that we explore:

• The genesis of MoneyyApp
• The skewed nature of the creator economy
• Diversifying monetisation beyond brand sponsorships
• Customising and aligning content to your audience
• The role of analytics in the creator economy
• Creating sticky content and building communities

Fayyaz is passionate about the ever-evolving landscape of the internet and actively contributes to the world of knowledge economy. He has worn multiple hats, including Co-Founder, CEO, and Growth Marketing Specialist. With over two decades of experience in Fintech, Fayyaz is also a 'start-up' expert with both MoneyyApp and GoodGist under his belt.

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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so

Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.

Check out the three most downloaded episodes:

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
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