112. Balancing Act: How To Market & Communicate During Times Of Social Unrest

iDigress with Troy Sandidge

Inhoud geleverd door Troy Sandidge. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Troy Sandidge of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

3M ago 37:11

MP3•Thuis aflevering

Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again!

How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager?
Many feel that what happens in the world doesn’t impact their content calendar, marketing campaign, sales outreach, message tone, or method of distribution whatsoever in regards to their audience.

That is completely wrong and furthest from the truth.

From George Floyd (2020) to Sonya Massey (presently navigating) to the presidential election (again) to massive layoffs to oppressed people impacted in numerous places around the world and beyond as the list goes on and on…
Just staying in your bubble because maybe you don’t identify, relate, acknowledge, believe, or whatever the case may be and not adjusting or acknowledging anything in any way may seem like the best course of action. But is it?
The people who buy from you, work for you, watch, read, or listen to your content, attend your events, invest in you, advocate for you, and give you attention may all be impacted by such things that may not necessarily relate directly to you on an individual level, company level, and so forth.
We have to acknowledge that reality.
And depending on things, make adjustments accordingly.

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

• Follow Troy's Instagram @FindTroy

122 afleveringen