Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Learn the marketing frameworks, sales tactics, business insights, mindset shifts, and proven methodologies host Troy Sandidge, aka the Strategy Hacker®, uses to launch 35+ brands and generate over $175 Million in revenue for clients ...
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Welcome to "Unfiltered Growth: Real Talk on Trends and Strategies," the podcast where the gloves come off, and the insights come pouring in. This is your go-to arena for unwrapping the boldest strategies and diving deep into the realms of entrepreneurship, marketing, and cultural shifts with a sharp, unfiltered lens. Each episode, Christina and Troy bring you face-to-face with thought leaders, innovators, and disruptors from diverse industries and sectors. We strip away the B.S. and dive int ...
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In this episode of "Unfiltered Growth," hosts Christina Kay and Troy Sandidge have a raw discussion around diversity and inclusion efforts in business and marketing. They explore whether companies authentically stand behind their diversity commitments, or if it's just a checkbox or PR stunt. Best Moments: (00:40) The importance of feeling safe to g…
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105. Your Expertise Is Expensive & Your Time Is Priceless // Get To The Destination
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32:40
Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics! In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes. I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024. From mi…
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3. Origin Story: From INBOUND Co-Emcees To Co-Founders & Podcast Co-Hosts
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In this episode of Unfiltered Growth, hosts Christina Kay and Troy Sandidge have a raw conversation about starting a business together, identifying the right cofounder, handling mistakes, and embracing emotions in business. They share stories from their journey of meeting at a conference and deciding to go into business together, as well as lessons…
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2. Your Winning Season: Cultivating A Culture Of Authenticity & Inclusion
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19:10
In this episode of "Unfiltered Growth", hosts Christina Kay and Troy Sandidge have a raw and authentic conversation about diversity, inclusion, and belonging in business. They discuss the importance of building an inclusive culture, challenging the status quo, and empowering underrepresented groups. Best Moments: (02:03) The origin of the podcast's…
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1. Strategic Alliances: Crafting Winning Chemistry For Business Growth
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In this episode of Unfiltered Growth, hosts Christina Kay and Troy Sandidge discuss launching new ventures and surrounding yourself with motivated people. They stress the importance of putting your ideas down on paper and articulating them to others to further develop your vision. Christina and Troy also talk about showing up authentically in busin…
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104. Sales Psychology Secrets: How To Sell Better & Bolder For Bigger Opportunities!
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It's no secret that most people are terrible at selling. They struggle with rejection. They lack confidence. They fumble with clear communication. They don't know how to build the right systems, create the right messaging, and convey the right psychological cues to win. They're making a lot of noise, doing a lot of tasks, and staying very busy, but…
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103. A.I. Revolution Part 2: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]
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This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers! You can go listen to A.I. Revolution Part I here. A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From g…
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102. A.I. Revolution Part 1: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]
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Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress.. On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to…
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101. Choose Your Character: Full Stack Marketer vs T-Shape vs I-Shape vs V-Shape! The History, Differences, & Benefits.
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Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business? On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a mar…
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100. Reflection On One Hundred Episode Milestone Journey + Your Body Of Work Builds Relationship Equity That Creates Opportunities
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This is our ONE HUNDRETH Episode! We made it iDigress Listeners! In 100 episodes we achieved all of these things: • Over Half a Million Downloads & Counting Across The Globe • Top 0.5% out of 2,854,953 Podcasts Globally {ListenNotes} • Top Solo-Hosted Marketing Podcast 2x {#1 - Zapier} • Top 100 Marketing Business Podcasts {Apple Podcasts} • Top 25…
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Door Season 3 Media
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99. Every Day We Get A Fresh 24 - How To Reap A Bountiful Business In 2024
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29:16
Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds. How you build a business of success requires an irresistible offer. The only way to create that offer, is by creating something valuable defined by the market, not by your own mind. This episode will cover how we approach our business like a…
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98. Embracing The Season Of Newness: How To Build New Growth Pathways For The New Year
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26:37
It's a new year. It's a new season. But will you achieve new growth? This episode will break down the one thing preventing you from elevating your business to new levels. There are three questions you must ask in order to increase business productivity. In addition, you must analyze your C.U.P. in order to scale. And lastly, we'll navigate the As t…
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97. Knowledge, Wisdom, Understanding, & Insights - A Masterclass On The Differences & Why It Matters For A Successful Business
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Do you know the difference between knowledge, wisdom, understanding, and insights? Can you articulate and demonstrate your value through these four disciplines to win business? This episode will extensively expound on the key differences and how to gain more of each to grow your business successfully. Beyond The Episode Gems: Learn About My New Bus…
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96. How To Develop Your Pricing Infrastructure & Contract Negotiations For Maximum Conversions With The Least Amount Of Resistance And Upsell Potential
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Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you give the price. Sounds familiar? Well, you aren't a…
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95. Your Marketing Sucks! A Reflection On Challenging The Legacy Of Best Marketing Practices & Why We Need To Embrace Inclusive Marketing
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Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it. Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is …
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94. Growing Your Business Masterclass: Growth Strategies & Business Frameworks Guaranteed To Accelerate Your Revenue With Benjamin Shapiro
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Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks a…
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93. Where Do Entrepreneurs Go To Be Reborn? Hint: Look For The Palm Tree!
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Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader? Are you navigating losing a substantial amount of…
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92. How To Lead A Profitable, Sustainable, Successful Modern Business That Actually Works
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Why do many business leaders expect other people to just "understand" their value in the marketplace? You created an LLC. You bought a domain. You built a website. You posted on LinkedIn, Instagram, and TikTok. And you're just expecting folk to come running to you after you announced you exist as a business or provide a new service? I'm sorry to br…
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91. How To Eliminate False Perceptions Of Your Business Value Parallel To Market Demand & Start Doing The REAL Work To Obtain Quality Sales!
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Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? This is the part where many busine…
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90. Power, Peace, & Profit: How To Run A MultiMillion Dollar Business For Maximum Productivity & Sustainability.
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Power. Peace. Profit. — three things you must have to create a sustainable, successful and growing business. But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall. In thi…
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89. 90 Percent Of Business Ideas Fail. Here's How To Be Part of the 10 Percent That Will Succeed.
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The numbers are in and 90% of all business ideas will fail miserably. But don't fret, most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand. The goal is to take your idea and lay out the vision to then convert that into an actionable pl…
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88. The Real Reason Why Your Content On Social Media Is Not Making You Money & What To Do About It
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Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts? But not getting the leads, conversations, and sales conversions you want? This is the episode for you. Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue. In this episode,…
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87. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 2)
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Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on market…
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86. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 1)
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25:13
Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on market…
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85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends.
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I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. Watch the full recording of th…
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84. The X Factor To Increasing The Longevity Of Your Business Regardless Of Industry Or Market Most Founders Forget.
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Adaptability = Survivability = Sustainability. The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emer…
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83. An Audio Open Letter On The Unspoken Truths Marginalized Communities Face In Business & What We Need Leaders To Do About It.
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This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress bei…
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82. Black Is Beautiful. Black Is Powerful. Black Is Profitable! Why More Representation On Stage Is Essential For Success!
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We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms. But just stating that obvious fact and taking real action to make that a reality are two separate things. The truth is the only way change can occur, is by not only educating but empowering people in power to take action for chan…
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81. Brené Brown Says Vulnerability Is A Strength. Why Being Vulnerable Is A Butterfly Effect, Unlocking New Growth & Empowering You To Transform Into The Best Version Of Yourself!
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Vulnerability is a strength, not a weakness, according to Brené Brown. I had recently heard her speak so eloquently on the subject. I instantly saw the connection and parallels we as business owners, operators, and creators face as we navigate the pursuit of success with the daily grind. We don't update our tools, resources, and processes to where …
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80. Last Year Reflections. New Year Redirections. The Difference Between Resolutions vs Goals And Why There Is Only One Solution To Achieving Your Desired Milestones.
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Have you set any new year's resolutions lately? Are you going through a series of changes? New birthday? Massive life change? New family addition? Work changes or challenges? I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In…
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79. How To Conduct Your 2022 Personal Audit & Align With Your 2023 Goal Declarations. Time To Maximize Your Abilities To Win!
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Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life. On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the …
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78. Discounts Aren't The Way For High-Growth Service-Based Businesses. Price, Time, & Project Management Wins The Day!
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I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a h…
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77. Stop Using $1 Dollar Tactics Hoping For $1 Million Dollar Gains. Focus On Profitable Gains By Building C.A.S.H. & Applying This Selling Blueprint.
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The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to market, build community, and drive residual sales. But before you can apply the right tactics, you must have the right strategy in place bas…
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76. The Big Shift In SEO, Social Media, & Data Analytics Post-Pandemic With Semrush Head Of Marketing
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Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evo…
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75. LinkedIn Growth Secrets: A Masterclass On Accelerating Your Business Using The LinkedIn Authority Writing System™
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As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also conver…
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74. Go Back To The Fundamentals: Create. Distribute. Repeat. Your Content Needs To Either Make The Demand Or Meet The Demand.
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Creating good content consistently leads to conversations that lead to connections that lead to conversions. Your content either needs to make the demand to be valuable, or it meets the demand of the marketplace to be valuable. Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough…
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73. How Content Creators Can Obtain Success, Set Healthy Boundaries, & Use Their Talents To Become Profitable With JP Hightek
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In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and the very things one must do in order to level up as a content creator, as a business, and as a person. In Pa…
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72. How Content Creators Can Increase Their Authority, Influence, & Impact With JP Hightek
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In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about creating content to increase your GAP — Growth Authority, and Profitability. In Part 1 of this two-part episode, I cover things from the deep work to establishing a foundation where authentic content can come from, how my content has increased my authority, the …
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71. Too Big, Too Fast, Too Broad. Why You Need To Think Smaller, Move Slower, And Be More Specific With Your Audience To Get A Yes To Your Offer.
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Your target audience is too big. You're moving too fast. Your sales messaging is too broad. What you need to do is think smaller, move slower, and be more specific with your offer in order to grow your business. The reality is, in many cases, we either have too much zeal or too much fear to change directions when clearly we've hit a massive roadblo…
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70. Warning: This Is Why Your Business Isn't Where You Want It To Be (And How You Can Fix It) Starting With Having Clarity!
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A confused mind will never buy. To be real, if you aren't getting the attention, the engagement, the conversations, and ultimately the sales you want, it's because of either two things: 1) you're talking to the wrong audience or 2) what you're saying doesn't make sense to anyone, and therefore no one sees your value will not and buy your product or…
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69. INBOUND 2022 Recap Part 2: Breaking Down Day 1 Through Day 3 Plus Expounding On Obama Day & Why Being The Host Of Your Own Experience Gets You Customers.
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This episode is devoted to recapping INBOUND 2022 (Part 2), where I was the host/emcee of the event. I carry on my conversation from the previous episode covering my experience from Day 1 to Day 3, giving more insights into meeting Viola Davis, reflecting on Obama Day, and some of the challenges and pivots I made throughout as host. And if you want…
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68. INBOUND 2022 Recap Part 1: Meeting Viola Davis. Seeing President Barack Obama. How I Prepared To Be The Host. And More!
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This episode is devoted to recapping INBOUND 2022 (Part 1), where I was the host/emcee of the event. How did I get the opportunity? How did I get prepared to take the stage? How did I juggle all of my responsibilities on and off the big stage while giving a dynamic experience for those in-person at Boston and all who watched all over the world? Not…
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67. How To Create A Growth Engine For Startups To Survive, Thrive, & Stay Alive
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Less than 10% of all startups will succeed. Why aren't more succeeding? Because they don't implement and excel at building a custom growth engine designed for the sustainability and scalability of their startup to achieve hyper-growth and longevity, whether that's to become one of the new breeds of legacy brands or to sell or eventually be acquired…
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66. Pay Me What You Owe Me — How To Navigate Seasons Of Famine & Still Obtain Abundance
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Have you ever been in a situation where you're waiting for a client to pay you? Maybe you're waiting for that signed contract to come through? Does it feel like you're always playing the waiting game? Waiting for someone to get back to you, for payment to process, for those "promised" referrals, and so forth? This is the episode for you. People wan…
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65. Set Goals. Achieve Goals. Repeat.
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Growth in anything requires consistency and productivity in your actions. Stop saying what you can't do and start making the time necessary to do. Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat. The people that may judge your value or ability in many cases are only looking through a very narrow lens, and their lens was wrong. Th…
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64. Growing Fast & Scaling Faster Starts With Fortifying Your Brand's Growth Engine For Optimal Acceleration
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Everybody wants to grow, and they want to grow fast. Everyone wants to scale, and they want to scale even faster. We all want to fly like lightning, strike like thunder, and give a "here comes the boom" as we assert our dominance and value in the marketplace. But here's the thing, not everyone can, and most won't simply because as they were trying …
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63. The #1 Psychological Approach And Best Practices By Amazon To Becoming A Better Leader & Maximizing The Productivity Of Your Team
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Two words can make all the difference in being the best leader possible and maximizing your team's productivity. The two words are listening and motivation. When you practice active listening and know the motivation behind every team member, you can catapult your business to growth potential you didn't even think was possible. Pulling from Amazon's…
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62. We Are All In The Farming & Construction Business: Sowing Seeds & Building Bridges To Grow Opportunities & Drive Revenue
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Two things you need to learn in order to successfully launch, grow, maintain, and scale your business: sowing and building. There's an art, science, and philosophy to sowing seeds that we can apply to sales nurturing and enablement. The ability to build is critical when it comes to the sustainability of your business, especially in times like these…
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61. Guess Who: How To Prospect Opportunities To Attain & Retain Business That Will Make Your Life Happy
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Are you good at prospecting? Every business must do it, and every successful business is good at it. But the approach and strategy to holistic prospecting have changed drastically. To be the best you can be at prospecting, you must understand what makes a good prospect for you and your business. And you must understand the difference between intent…
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