Recast: Build intelligent operations and let data drive direct bookings | with Patrick Norton

Hotel Moment

In this episode of Hotel Moment, Karen Stephens, Revinate CMO, and Patrick Norton, Chief Marketing Officer at Brittain Resorts & Hotels advocate for making a data-centered tech stack the foundation for guest communication to win back previous OTA bookers. Patrick also highlights the several use cases for guest history marketing to foster guest loyalty and continue building detailed guest profiles.

Tune in for inspiration on how to attract guests to your brand and keep the data collection process flowing, providing more opportunities to personalize interactions and drive direct bookings.

Other topics of discussion include:

• Patrick’s inspiring career journey from housekeeping to managing partner
• The impact of women leaders in his company
• The importance of leveraging guest history and preferences to drive direct bookings and brand recognition
• And Brittain’s three-year technology investment in the Brittain Technology Matrix, which prioritizes business intelligence and data-driven decision-making.
• And more!

Patrick Norton is a highly experienced hospitality professional, having checked into the industry at age fourteen. As the current Chief Marketing Officer at Brittain Resorts & Hotels, his main focus areas are business and market development, market research and planning, and conceptualizing and implementing marketing sales and strategies for the company.
And for the third year in a row, Brittain Resorts & Hotels has won Revinate's Revenue Award at our annual NAVIGATE conference.

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Connect with Patrick Norton here:

• LinkedIn
• Brittain Resorts & Hotels

Connect with Karen here:

• LinkedIn
• Revinate

Hotel Moment Podcast is handcrafted by our friends over at: fame.so
Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.
Check out the three most downloaded episodes:

• Build intelligent operations and let data drive direct bookings | with Patrick Norton
• Modern and focused commercial strategy — what does it look like? | with Lori Kiel
• Approachable luxury without losing touch with guests | with Shawn Jereb