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Inhoud geleverd door Jen Cohen and Habit Nest, Jen Cohen, and Habit Nest. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jen Cohen and Habit Nest, Jen Cohen, and Habit Nest of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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Episode 312: Loss Aversion: How Fear of Missing Out Shapes Our Choices

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Manage episode 396231994 series 2483193
Inhoud geleverd door Jen Cohen and Habit Nest, Jen Cohen, and Habit Nest. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jen Cohen and Habit Nest, Jen Cohen, and Habit Nest of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Ever wonder why we fear loss more than we crave success? The answer is loss aversion. In this bonus episode of Habits & Hustle, I dive into the power of loss aversion and its grip on our daily decisions - from the subscriptions we can't let go of to our relentless gym commitments. I dive deep into the tactics businesses use to play on our fears and keep us hooked. Whether you're an entrepreneur looking to craft irresistible campaigns or a savvy consumer aiming to make smarter choices, this episode is a game-changer for you!

What we discuss:

(02:19 - 04:09) Psychological Marketing Technique

(08:50 - 09:56) The Power of Fear in Sales

(13:22 - 13:38) Loss Aversion Technique for Marketers and Customers

Thank you to our sponsors:

Go to www.hbr.org/subscriptions and enter PROMO CODE: HABITS to learn

more about this great opportunity to help manage your career and business.

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagement

  continue reading

354 afleveringen

Artwork
iconDelen
 
Manage episode 396231994 series 2483193
Inhoud geleverd door Jen Cohen and Habit Nest, Jen Cohen, and Habit Nest. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jen Cohen and Habit Nest, Jen Cohen, and Habit Nest of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Ever wonder why we fear loss more than we crave success? The answer is loss aversion. In this bonus episode of Habits & Hustle, I dive into the power of loss aversion and its grip on our daily decisions - from the subscriptions we can't let go of to our relentless gym commitments. I dive deep into the tactics businesses use to play on our fears and keep us hooked. Whether you're an entrepreneur looking to craft irresistible campaigns or a savvy consumer aiming to make smarter choices, this episode is a game-changer for you!

What we discuss:

(02:19 - 04:09) Psychological Marketing Technique

(08:50 - 09:56) The Power of Fear in Sales

(13:22 - 13:38) Loss Aversion Technique for Marketers and Customers

Thank you to our sponsors:

Go to www.hbr.org/subscriptions and enter PROMO CODE: HABITS to learn

more about this great opportunity to help manage your career and business.

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagement

  continue reading

354 afleveringen

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