S1E11: Luxury Experiences are easier to create than you think
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Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.
Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (CMO @ Heatmap.com) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.
What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.
In Episode 11, they dive into:
- What it takes to build a luxury experience
- How SaaS teams can leverage luxury experiences to create meaningful customer relationships
- How not every brand is meant to be a luxury product
And more!
Enjoy!
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Follow Chase π https://twitter.com/ImChaseMohseni
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