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Inhoud geleverd door Growth Vault and Growth Vault Collective. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Growth Vault and Growth Vault Collective of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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S1E10: The 8 Core Purchasing Moments

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Manage episode 373536317 series 3472250
Inhoud geleverd door Growth Vault and Growth Vault Collective. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Growth Vault and Growth Vault Collective of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.

Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.

What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.

In Episode 10, they dive into:

  • The cultural moment created by the Oppenheimer & Barbie Global Opening
  • The 8 purchasing moments and how to use them
  • How seasonality plays into the purchasing moments

And more!

Enjoy!

Follow Rabah 👉 https://twitter.com/rabahrahil

Follow Chase 👉 https://twitter.com/ImChaseMohseni

Follow Growth Vault 👉 https://twitter.com/thegrowthvault

Share the episode with your friends and let us know what you think!

  continue reading

21 afleveringen

Artwork
iconDelen
 
Manage episode 373536317 series 3472250
Inhoud geleverd door Growth Vault and Growth Vault Collective. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Growth Vault and Growth Vault Collective of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.

Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.

What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.

In Episode 10, they dive into:

  • The cultural moment created by the Oppenheimer & Barbie Global Opening
  • The 8 purchasing moments and how to use them
  • How seasonality plays into the purchasing moments

And more!

Enjoy!

Follow Rabah 👉 https://twitter.com/rabahrahil

Follow Chase 👉 https://twitter.com/ImChaseMohseni

Follow Growth Vault 👉 https://twitter.com/thegrowthvault

Share the episode with your friends and let us know what you think!

  continue reading

21 afleveringen

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