Why You Need to Rethink Your Growth Strategy with Michael Silverman of SBG

40:27
 
Delen
 

Manage episode 267286082 series 1318952
Van Food Marketing Nerds and Blue Bear Creative, ontdekt door Player FM en onze gemeenschap - copyright toebehorend aan de uitgever, niet aan Player FM. Audio wordt direct van hun servers gestreamd. Klik de abonneren-knop aan om updates op Player FM te volgen of plak de feed URL op andere podcast apps.

On the show today, we’re talking with Michael Silverman, Managing Director of the Samantha Brands Group, or SBG for short. SBG is an investor group that helps promising consumer brands quickly scale and develop into enduring household names, and in talking with Michael, we get a glimpse into how SBG makes it happen.

Michael is a brilliant guy who knows the business of CPG as well as any guest we’ve ever interviewed. His firm has successfully scaled brands like Wild Made Snacks and Tres Latin Foods, maker of the Pupusas that are near and dear to my heart. We dive deep into some of the commonly shared notions around marketing and distribution strategy, and why much of what you’re hearing around making it big may actually be leading you down a slow, painful path of destruction.

This is only scratching the surface, but in today’s episode, you’ll learn

  • What so many fledgling consumer brands get wrong about distribution strategy
  • Why your brand-building efforts may not be adding value to the bottom line
  • What marketing channels have the biggest impact on product turn
  • And plenty more

Recommended Reading & Listening

Find out more about the Samantha Brands Group and Associated Brands:

77 afleveringen