Manage episode 277990090 series 1318952
On the show, we have David Czinn, co-founder and president of D'Vash.
If you’re not already familiar, D’Vash’s makes a line of all-natural sweeteners which are derived from superfoods, like dates and sweet potatoes, (think “syrups" and "nectars”, except with 25% less sugar than regular honey).
While the idea of using dates to create a sweetener is pretty new in the US, date syrup has been around for a long time – as in, dating back to the biblical era.
During a trip in the Middle East, David and his best friend, Brian, tried date syrup for the first time and became obsessed. Realizing there was nothing like it sold in the US, David and Brian soon partnered up, founding what would become D'Vash.
In just a couple years, D'Vash went from two friends selling their Original Date Syrup at Farmers Markets, to now, where they're sold in over 5000 stores, and have a growing product line.
On today’s episode, David takes us through how he and his partner scaled the business up, from developing the product, to shifting to a co-packer, to landing the golden ticket of their first Walmart PO. Obviously things have been going pretty well for D'Vash, but there were certainly bug learnings in the process, which David shares in today’s episode.
Whether you’re thinking of starting your own food company, in the midst of scaling, or are trying to gain more market share, David’s interview will leave you with plenty of savvy marketing ideas applicable at almost any size company.
David's Recommended Reads:
Learn More About D’Vash at:
- @dvashorganics on Instagram
Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants.