Manage episode 262997791 series 1318952
Season 2 is in full swing and we are kicking things off strong!
In today’s episode, we’re talking to Ariel Rubin, Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount of clout they’ve built up as a brand. Ariel has certainly had a hand in that.
Heading up communications for a company that services hundreds of thousands of customers is no small feat. Yet, Ariel is on the front lines of the Kum & Go’s Twitter, because of the upside the platform has for both PR & brand awareness.
- In today’s episode, we discuss the hurdles companies need to overcome to be authentic
- what it really takes to build momentum on social media
- And why sleeping on twitter is a huge mistake
Links mentioned in the episode:
Ariel's Book Recommendation: Anti-Social by Andrew Morantz
Kum & Go Social Pages:
Connect with Ariel on Twitter: @arieljrubin