How to Use Brand Storytelling to Improve Customer Loyalty with CMO Tiffany Yang


Manage episode 265255470 series 1318952
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In this episode, we’ll be chatting with Tiffany Yang, the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went from the corporate world to transforming their family’s 1970’s ice cream shop into a modern brand with national distribution. Tiffany has a background in strategy and consumer insights, and having been on the marketing teams for the likes of Vans, Barbie and Taco Bell, she’s built a knack for brand storytelling in a way that resonates with customers and buyers alike. She’s been putting those skills to work for Sweety, and in this episode, you’ll hear:

  • How a brand video landed Sweety a 1500 store PO from Walmart
  • Why grocery store shelves and Instagram have a lot in common
  • And what the most popular brands do that keeps customers coming back for more...And plenty more...

Tiffany’s Recommended Read: Shoe Dogs by Phil Knight

Check out Sweety's website & Social:

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