FMN 044: Acquiring & Delighting Your Best Customers with Mike McDevitt

40:01
 
Delen
 

Manage episode 181572231 series 1318952
Van Food Marketing Nerds and Blue Bear Creative, ontdekt door Player FM en onze gemeenschap - copyright toebehorend aan de uitgever, niet aan Player FM. Audio wordt direct van hun servers gestreamd. Klik de abonneren-knop aan om updates op Player FM te volgen of plak de feed URL op andere podcast apps.

We have Terra's Kitchen's CEO/Co-founder, Mike McDevitt, on the show today. Terra’s Kitchen is a meal prep company out of Baltimore and they are sweeping the nation with their one of a kind meal prep delivery service.

They were founded in 2016 and already have a run rate of $20 million a year. Pretty phenomenal.

Their business model is unique to the industry, which allows them to offer up to 60 different meal choices at a time. Terra's Kitchen is set up in a really interesting way, allowing them to focus heavily on customer acquisition and retention, which is primarily what you’ll hear more about from Mike in a second.

In this episode, you’ll learn:

  • How to growth hack digital advertising without sacrificing your brand
  • Why analytics should be your marketing teams best friend (if it’s not already)
  • How to make sure your marketing dollars are used as efficiently as possible

And so much more.

Mike is an extremely savvy marketer and outstanding business man, and you’ll have plenty to learn from his approach to growing Terra’s Kitchen

Book Recommendation:

How Adam Smith Can Change Your Life - Russ Roberts

77 afleveringen