Manage episode 270929800 series 1318952
Joining us on the show today, we’ve got Lucinda Wright, Co-Founder and CEO of Cask & Kettle. If you aren’t familiar, Cask & Kettle is a company that is truly in a category of one. They make the first and only spiked coffee K-Cups on the market, ranging from the more traditional Irish Coffee to their Hot Blonde Coffee with vodka, and even a Spiked Dry Cider.
Lucinda has an incredible depth of expertise in CPG. She was VP of Marketing at Kelloggs, where she helped to build Raisin Bran into a powerhouse brand. She’s also worked with a number of similar household names, before getting into consulting for, you guessed it, growing CPG brands.
Lucinda has been putting her past experience to good use, from navigating the regulation heavy spirits industry to borrowing big brand principles and executing with start-up scrappiness.
We’re discussing a lot of the do’s and don’ts when it comes breaking ground with an innovative product, and in this episode, you’ll also learn:
- How to perform big brand consumer research on a start-up budget
- Why marketing to your product’s buyers may be the wrong approach
- What to avoid when adding SKUs to your product line
And plenty more...