029: Transforming Underutilized Superfoods to Revolutionize Diet with Joni Kindwall-Moore

Essential Ingredients Podcast

“When you're an entrepreneur, there's opportunities everywhere. And part of the art is the discernment of the opportunity that is not only going to be achievable but has the highest, long-term return. That comes with experience, but if you understand your tools better, you get there faster.” —Joni Kindwall-Moore

Our modern food system has become disconnected from nature's inherent wisdom. Agriculture prioritizes yield over nutrition, flooding our bodies with empty calories that lack phytonutrients and fiber. This imbalance is having disastrous health consequences, amplifying the rising rates of preventable diseases. Reconnecting agriculture with its original purpose of nourishment is key to reversing these trends.

Snacktivist Foods is a food innovation company that is transforming underutilized crops into healthier comfort foods using ancient grains and ingredients. Founded by former nurse Joni Kindwall-Moore, Snacktivist's mission is to elevate nutrition and sustainability through innovative plant-based products.

This week’s conversation aims to reestablish the linkage between agriculture, food, and human health by creating products from nutrient-dense crops that provide medicinal benefits. Listen in as Justine and Joni discuss why modern highly processed foods are leading to overeating, how creating better-for-you alternatives can help address diet-related diseases, how embracing imperfection and continuous improvement leads to more sustainable behavioral changes and success in wellness goals, and how lifestyle interventions can impact health outcomes.

Meet Joni:

Joni Kindwall-Moore is the founder and CEO of Snacktivist Foods, a food innovation company focused on elevating underutilized crops. She has over 15 years of experience as a registered nurse, where she worked in critical care units and saw firsthand the human suffering caused by diet-related diseases. This inspired her to leave healthcare and launch Snacktivist to create healthier comfort foods using ancient grains and ingredients with medicinal properties. Under Joni's leadership, Snacktivist has raised over $3 million in grants to further its mission of connecting agriculture to better health outcomes. When she's not running her company, Joni enjoys advocating for more responsive and sustainable food systems.

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Episode Highlights:

03:48 Nutrition and Microbiome Health

09:19 The Importance of Balance in Food Choices

12:44 Food Innovation for Health

17:21 Meeting the Challenges of Fundraising

20:58 How Diet Impacts Life Expectancy