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Data, AI, and the Future of Product Development
Manage episode 469545548 series 3588104
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In this engaging episode, we uncover the transformative power of data and technology in shaping modern product development strategies. Join host, Mike Chung, as he welcomes Stephen Goldsmith, Vice President of Product at Hanover Research, who shares his extensive knowledge on market intelligence and the innovative approaches being utilized in the realm of user feedback and productization.
We dig deep into the importance of high-quality data and how organizations can pivot from outdated survey methods towards harnessing AI for more effective decision-making. Stephen emphasizes the need for an agile feedback cycle, highlighting that effective product development isn't a linear process but a continuous evolution. The conversation takes intriguing turns as we explore the integration of qualitative and quantitative insights, allowing businesses to better understand their consumers’ needs.
Stephen also provides insights into how cutting-edge digital products are being developed at Hanover Research, equipping clients with essential tools to analyze market demands. From labor market trends to academic program evaluations, we learn how data aggregation can facilitate smarter decision-making in a fast-paced environment. As we discuss trends towards shorter surveys and more intuitive platforms for gathering insights, we consider the implications of these shifts on user experience.
By the end of the episode, listeners will walk away with a clearer understanding of the modern product development landscape, enriched by thoughtful reflections on the future of market research and technology. Don’t miss your chance to engage with this insightful dialogue and learn how to adapt your strategies for success in a data-driven world.
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Hoofdstukken
1. Data, AI, and the Future of Product Development (00:00:00)
2. Welcome to AutoCare OnAir (00:08:17)
3. Introduction to Market Intelligence (00:13:07)
4. Meet Stephen Goldsmith (00:35:59)
5. New Products and Data Solutions (03:44:30)
6. AI's Role in Product Development (07:37:57)
7. Closing Thoughts and Future Insights (12:42:23)
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