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What is Brand Association and How To Harness Its Power.
Manage episode 377996616 series 3514433
Inhoud geleverd door Namanh Hoang. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Namanh Hoang of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Here are some tips to help you understand what Brand Association is and what you can do to ensure you have a strong positive one that will last. Read the full article here: https://www.asknam.com/what-is-brand-association-and-how-to-harness-its-power/
Hoofdstukken
1. Intro (00:00:00)
2. Key Takeaways (00:00:50)
3. What is brand association? (00:02:02)
4. Tips For Understanding Brand Associations from today's top brands. (00:02:36)
5. Types of brand associations (00:05:00)
6. Functional Brand Associations (00:05:35)
7. Symbolic Brand Associations (00:06:00)
8. Experiential Brand Associations (00:07:00)
9. Importance of Brand Association (00:08:02)
10. Emotional connection between customers and the brand. (00:08:28)
11. How brand associations drive consumer decision-making. (00:09:55)
12. The role of brand association in differentiating products/services in a saturated market. (00:11:31)
13. Factors Influencing Brand Association (00:12:53)
14. Quality of products/services. (00:13:18)
15. Marketing and advertisement campaigns. (00:14:35)
16. Consumer experiences and word of mouth. (00:15:48)
17. Celebrity endorsements and sponsorships. (00:17:06)
18. Visual elements: logos, colors, and packaging. (00:18:22)
19. Positive vs. Negative Brand Association (00:19:45)
20. Examples of successful brands with strong positive brand associations. (00:20:21)
21. Consequences of negative brand associations. (00:21:28)
22. How even well-established brands can suffer due to a single negative incident. (00:22:34)
23. Building Strong Brand Associations (00:23:02)
24. Consistency in branding efforts. (00:23:12)
25. Listening to consumer feedback and adapting. (00:23:36)
26. Storytelling and building a brand narrative. (00:23:59)
27. Authenticity and transparency in communications. (00:24:48)
28. Collaborations and partnerships that align with brand values. (00:25:08)
29. Wrapping Up (00:25:55)
30. The lasting impact of brand association on brand equity and loyalty. (00:26:32)
31. Encouraging brands to invest time and resources in building positive associations. (00:27:27)
31 afleveringen
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