Leading with Creativity in Fitness Business: VP of Marketing for YouFit Gyms Allison Rand

All Things Fitness and Wellness

Today, we're talking with Allison Rand, the creative force behind YouFit Gyms' exciting makeover as their Vice President of Marketing. With a career that spans the evolution of digital marketing within the fitness industry, Allison brings a wealth of knowledge and innovative strategies to the table. Recently brought on board to spearhead YouFit's rebranding efforts, Allison has an impressive track record of driving growth and elevating brands in the fitness sector.

Before joining YouFit, Allison served as the Director of Marketing for EverCommerce's Fitness division, where she played a pivotal role in scaling ASF, Club OS, ClubWise, and My PT Hub, leading to a record-breaking year in terms of lead generation, sales, and brand positioning. Her expertise doesn't stop there; as the former VP of Marketing at VIDA Fitness, Allison oversaw all aspects of marketing, PR, and community relations for its clubs and related ventures, and she has been instrumental in organizing charitable events through VIDA Gives Back.

In this episode, Allison shares her journey from the early dot-com days to leading the charge in the fitness marketing realm. She divulges actionable advice, creative metaphors, and personal anecdotes, including how being a twin has shaped her approach to leadership. Whether you're a C-suite executive in the fitness industry or a fitness professional aiming for the top, Allison's insights offer valuable lessons on creativity, leadership, and the power of a well-executed brand strategy.

Tune in to "All Things Fitness and Wellness" for an inspiring conversation with Allison Rand, and discover how to bring creativity and strategic thinking to your fitness brand's marketing efforts.