Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and CEO of Marketing Guys). In this episode of The Marketing Technology Podcast, we are thrilled to welcome Eisha Armstrong, Co-Founder and Executive Chairman of Vecteris and a seasoned expert in helping organizations commercialize and scale their productized serv…

Welcome to another insightful episode of our Marketing Operations (MOPS) series! Today, we're diving deep into the world of recruitment for marketing operations with a special guest, Matthijs van Rosmalen, a seasoned recruitment consultant from Finest People. Matthijs specializes in sourcing top-tier talent in digital marketing and sales, with a fo…

In this new episode of our Marketing Operations (MOPS) series, Elias and Mark dive into the world of marketing operations with a focus on TomTom’s unique journey. Our guest, Debby Kruse, guides you through the challenges and successes that have transformed TomTom into the digital innovator it is today. From implementing advanced marketing technolog…

In this episode of The Marketing Technology Podcast, we dive deep into the intersection of marketing operations and customer experience with our special guest, Gerben Busch. With decades of experience in the field, Gerben shares invaluable insights on how marketing operations serve as a crucial bridge between marketing, business, and ICT, ultimatel…

In this episode of the Marketing Technology Podcast, hosts Mark van Horik and Marten Hoekstra dive deep into the world of marketing operations with the insightful Kelly Jo Horton. Kelly Jo is an expert in the field, and she shares her extensive knowledge on how marketing operations play a strategic role in today’s data-driven organizations. Episode…

In this episode, Mark van Horik and Marten Hoekstra chat with Rajen Raghoenathsing, Marketing Operations Manager at DPG Media. Rajen shares his experiences and tips on making marketing systems work better, the importance of strategy, and how to connect marketing with IT. Learn how Rajen’s methods have improved processes and results at his company. …

In this episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage with Bareld Meijering, an audience-centric B2B marketer with over a decade of experience. Bareld shares his expertise on marketing operations and the essential pillars of a successful revenue engine: datamark, data relationships, and business processes. …

In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation. Frans shares his Big Five components of best…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this electrifying episode of the Marketing Technology podcast, hosts Elias Crum and Mark van Horik sat down with the dynamic Jacob Schermers, the visionary founder of Salesarchitects. This trio delved into the pivotal realm where s…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepa…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlig…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad oppo…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Right off the bat, Hanneke emphasizes the integral role of Sales Technology On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fost…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion cent…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strat…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world…

Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would wan…

In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledg…

On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired. Caspar shared how Zappar's innovative technology helps make QR code…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on website…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his exp…

In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy. Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). According to Melone and Marin, …

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market. Topics we cover: How to grow as an SME in the US and where to start The bigges…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here. Topics we cover: Diff…

"In-Store Digital Signage: The Key to Captivating Customers" Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Pau…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics: What are the best practices for optimizing product data feeds to improve Google Shopping per…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast …

Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument. Dan explains the services model (SVCS), a comprehensi…

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B. Topics we cover: How to use proven frameworks: AIDA and PAS How to touch on the emotional state of prospects, rather than sharing specs and benefits Examples of companies that have successfu…

On this episode of the Marketing Technology Podcast, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) speaks with Chris Cupero, the president of LiveRetail. Together, they delve into the world of localized marketing, discussing three valuable tips for marketers who want to make an impact on their local audience. Chris shares 3 ti…

In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe Davy, the brilliant co-founder of Banzai, a leading provider of online event marketing solutions. Join us as we delve into the world of data and its crucial role in organizing successful online events. Discover how the parallel betwe…

Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Mark van Horik have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Jim is a renowned expert …

In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Human H2H” started a global movement about how to be more human, selling over 15,000 books and keynoting in over 30+ countries. Topics we cover: The H2H (human2human) concept How to be human in an automated world…

Successfully using video in your marketing is easier than you think. Especially if you have defined the right approach and have a video process in place. In this episode, Elias has a chat with Humberto Farias, the CEO of Fanhero, nn end-to-end video platform powered by the Video Technology Cloud.. Topics we cover: When to use video Different format…

Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful? Did your ads deliver that extra revenue, or would you have had that extra revenue anyhow? In this episode, Elias has a chat with Maor Sadra, the CEO at Incrmntal. They enable marketers in making smarter decisions with incremental…

In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by connecting human answers to business questions. Every marketer knows that market research is important. But how do you structurally perform research in an online environment that is constantly changing? This is …

In this episode, Elias has a chat with Evan Kramer, the CEO of Motionpoint, the fully managed website translation solution. The correct translation of web content is more important than ever. At the same time, we have tools like Google Translate and ChatGPT that seem to be replacing the traditional human translator. Or not? That's the chat we have …

In this episode of The Marketing Technology Podcast, Elias Crum sits down with Nick Liebman, the head of content marketing at Anyword, to discuss the future of content marketing and the role that AI is playing in this space. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Nick begins by discuss…

In this episode, Elias has a chat with Sylvain Giuliani, the Head of Growth at Census data activation. CDPs sound like the holy grail to marketers. And they are absolutely amazing when implemented. They however also have some implications and disadvantages. Traditionally, the only solution to “do it right” was to leverage CDP platforms. But no matt…

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** SaaS marketing is different from a lot of other B2B marketing industries. For starters, marketers need to know how much they can invest per acquisition based on the customer lifetime value. In this episode, Elias has a chat with Paris Childress, the CEO, and…

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Marketing is getting more and more complex; just look at all the tooling, data, and content options that are available to you. Each field requires its own specialist. So, why is there a need for generalists? That's what you'll learn in this episode. In this …

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Do you want to learn how an automotive and dietary company got to find its best customers and save on advertising costs? Listen to this episode! In this episode, Elias has a chat with Zack Wenthe, CDP Evangelist at Treasure Data. We talk about the advantages…

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Around 35% of your CRM data is useless after 12 months. That's over a third! There are ways to solve this and that's one of the topics in this episode. In this episode, Elias has a chat with Jamie Shanks about sales effectiveness and how sales technology and…

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Did you know that 71% of European sales and marketing professionals acknowledge that sales and marketing alignment is a problem in their organization? Especially now that budget cuts are becoming more common and we might be heading toward a recession, market…

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Customer-first, technology second and how do we as marketers make sure we keep putting the customer central, instead of the data? In this episode, Elias has a chat about the emerging technologies that will have an impact on the marketing industry with Jed Mo…

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** There are a couple of big shifts going on in TV, and they are very interesting for marketers. Tony Marlow, CMO at LG Advertising Solutions explains more in this episode. Topics we discuss: 2 Major shifts in TV: 1: Cable TV (CTV) & subscription-based content …

Welcome to the Marketing Technology Podcast where we have in-depth conversations with industry experts to help you grow your business. Today we have Ron Story Jr., the author of the book 'The First 100 Miles' and the founder of PitchDB. On today's show, we'll be discussing the topic of lead generation and the various strategies that businesses can …

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** What's the secret to success in real estate marketing? Listen to this podcast to find out. In this episode, Elias has a chat about digital marketing in real estate, with Kurt Uhlir, a globally-recognized marketer, operator, and speaker. Real estate is one of…

Marketing and sales alignment is among the top priorities of revenue leaders. Sales engagement platforms can help you to realize this. In this episode, Elias has a chat with Albert Rhee, Director of Product Marketing at Salesloft, a sales engagement platform that unlocks a Business's full potential to drive revenue & earn customers for life. Topics…