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CDP-like results without waiting 6-12 months and spending 7 figures - Elias interviews Sylvain Giuliani, head of growth at Census

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Manage episode 358525912 series 2361217
Inhoud geleverd door Marketing Guys. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Marketing Guys of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In this episode, Elias has a chat with Sylvain Giuliani, the Head of Growth at Census data activation.

CDPs sound like the holy grail to marketers. And they are absolutely amazing when implemented. They however also have some implications and disadvantages.

Traditionally, the only solution to “do it right” was to leverage CDP platforms. But no matter the CDP platform, companies often don’t have clean data and must work with CDP vendors throughout the process. As a result, the activation process takes 6-12 months and requires a significant time and money investment.

In this podcast, Sylvain shares a new way to achieve CDP-like results without waiting 6-12 months and spending 7 figures. Specifically, he’ll talk about how to use the technology and data you already collect for reporting and BI usage.

LinkedIn Sylvain: https://www.linkedin.com/in/sylvaingiuliani/

Website Census: https://www.getcensus.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

110 afleveringen

Artwork
iconDelen
 
Manage episode 358525912 series 2361217
Inhoud geleverd door Marketing Guys. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Marketing Guys of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In this episode, Elias has a chat with Sylvain Giuliani, the Head of Growth at Census data activation.

CDPs sound like the holy grail to marketers. And they are absolutely amazing when implemented. They however also have some implications and disadvantages.

Traditionally, the only solution to “do it right” was to leverage CDP platforms. But no matter the CDP platform, companies often don’t have clean data and must work with CDP vendors throughout the process. As a result, the activation process takes 6-12 months and requires a significant time and money investment.

In this podcast, Sylvain shares a new way to achieve CDP-like results without waiting 6-12 months and spending 7 figures. Specifically, he’ll talk about how to use the technology and data you already collect for reporting and BI usage.

LinkedIn Sylvain: https://www.linkedin.com/in/sylvaingiuliani/

Website Census: https://www.getcensus.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

110 afleveringen

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