How a CDP helps you to find your best customers and target those - Elias interviews Zack Wenthe, CDP Evangelist at Treasure Data

Marketing Technology Podcast by Marketing Guys

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Do you want to learn how an automotive and dietary company got to find its best customers and save on advertising costs? Listen to this episode!

In this episode, Elias has a chat with Zack Wenthe, CDP Evangelist at Treasure Data. We talk about the advantages and disadvantages of CDPs (Customer Data Platforms) and most important: Zack shares valuable info on how to effectively use a CDP.

Topics we discuss:

• Why use a CDP?
• How to start using a CDP
• Advantages and disadvantages of CDPs
• Examples of use cases
• When not to use a CDP

LinkedIn Zack Wenthe: https://www.linkedin.com/in/zackwenthe/

Website Treasure Data: https://www.treasuredata.com/

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