The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Manage episode 224528318 series 2396523
Van Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast, ontdekt door Player FM en onze gemeenschap - copyright toebehorend aan de uitgever, niet aan Player FM. Audio wordt direct van hun servers gestreamd. Klik de abonneren-knop aan om updates op Player FM te volgen of plak de feed URL op andere podcast apps.
Joe Sideranko works with Ipsos. Ipsos is a global leader in the area of market research, and one of the world’s largest providers of advertising testing services. As I’ve worked with Ipsos over the years, I’ve found their products and process to be incredibly helpful in refining creative and ad work. Their approach is different than any other research firm that I’ve worked with when it comes to creative testing. Ipsos offers a full range of concept, creative and advertising testing, and on this episode, we will be discussing their Early Stage Lab and ASI-Connect products. On this episode we discuss: · Creative ad testing methodology · How qualitative and quantitative can work together—simultaneously · Instantaneous results can have profound impact on creative · Emotion trace technology · Transparency and collaboration in the creative process · How to get to Brand Breakthrough with your creative · The “Clutter real”