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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
#9 The Story of Peloton Cascara Tea with David and Adam Jones
Manage episode 222142145 series 2396523
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David & Adam Jones are the founders of Peloton Cascara Tea. Cascara is the fruit that surrounds the coffee bean and has now been discovered as one of the newest superfoods. I think that the tea that these guys have developed is one of the most innovative drinks that I’ve seen in a while. It has all the makings of an up-and-coming brand. On this episode we discuss: • What is Cascara Tea and why is it so beneficial • The story behind the brand • How it has impacted the Honduran farmers and local economy • The environmental and sustainability factors of this product • Hurdles they have encountered along the way • What’s next for the brand
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