Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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#10 Creative Testing with Joe Sideranko(Ipsos)
MP3•Thuis aflevering
Manage episode 224528318 series 2396523
Inhoud geleverd door Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Joe Sideranko works with Ipsos. Ipsos is a global leader in the area of market research, and one of the world’s largest providers of advertising testing services. As I’ve worked with Ipsos over the years, I’ve found their products and process to be incredibly helpful in refining creative and ad work. Their approach is different than any other research firm that I’ve worked with when it comes to creative testing. Ipsos offers a full range of concept, creative and advertising testing, and on this episode, we will be discussing their Early Stage Lab and ASI-Connect products. On this episode we discuss: · Creative ad testing methodology · How qualitative and quantitative can work together—simultaneously · Instantaneous results can have profound impact on creative · Emotion trace technology · Transparency and collaboration in the creative process · How to get to Brand Breakthrough with your creative · The “Clutter real”
…
continue reading
20 afleveringen
MP3•Thuis aflevering
Manage episode 224528318 series 2396523
Inhoud geleverd door Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Joe Sideranko works with Ipsos. Ipsos is a global leader in the area of market research, and one of the world’s largest providers of advertising testing services. As I’ve worked with Ipsos over the years, I’ve found their products and process to be incredibly helpful in refining creative and ad work. Their approach is different than any other research firm that I’ve worked with when it comes to creative testing. Ipsos offers a full range of concept, creative and advertising testing, and on this episode, we will be discussing their Early Stage Lab and ASI-Connect products. On this episode we discuss: · Creative ad testing methodology · How qualitative and quantitative can work together—simultaneously · Instantaneous results can have profound impact on creative · Emotion trace technology · Transparency and collaboration in the creative process · How to get to Brand Breakthrough with your creative · The “Clutter real”
…
continue reading
20 afleveringen
Wszystkie odcinki
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