“Accessibility” is more than just a setting on your phone or something you do to help the disabled – it’s the reason we have talking devices, voice recognition and sidewalk ramps. We couldn’t have an inclusive, diverse society without accessibility specialists working behind the scenes to make sure products and services work for everyone. 13 Letters features some of the world’s leading accessibility minds, talking about what they do and how accessibility affects billions of people every day.
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We’re Team ODEA, a group of strategists, technologists and creatives that believe marketing is energizing. It’s not board room meetings and tactics that lack results. It’s innovative, strategic, imaginative and BOLD! Our mission is to make marketing approachable and actionable for all businesses, regardless of product, service or industry. Each episode of Brain Lava unpacks a different element of marketing or tech. We share our thoughts as marketers and ask for yours too.
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EFBC Night of Knowledge Audio White Paper
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Listen to Patty Rioux discuss how to hire, motivate and retain rock star marketers and her experience with presenting at EFBC's Night of Knowledge event.
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When Everybody's Watching
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Access to television is in many ways still evolving, and as one of the leading TV, phone and internet providers in the United States, Spectrum is thinking beyond closed captions and large-button remotes to innovate across different channels. Their large accessibility team, headed by designers and incorporating people with disabilities to ensure tha…
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Cognitive Dissidents
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Shell Little actually studied accessibility in college – making her a rare example of someone who didn't "stumble" into accessibility but hit the job market knowing exactly what she wanted to do. Still, she didn't know that she, herself, was part of the demographic that benefitted from inclusive design. Now an inclusive design lead on Wells Fargo's…
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Rethink the Screen
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Martez Mott is a senior researcher at the Ability Group at Microsoft Research, where he works everyday to challenge assumptions and rethink paradigms for how people interact with technology. In one of our favorite interviews yet (on Global Accessibility Awareness Day no less), we chatted with Martez about AR, VR, touchscreens and everything in betw…
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The author of the beautiful accessibility book Mismatch, Kat Holmes, comes on to share her own personal journey and how inclusive design can take some of its greatest learnings through examining acts of exclusion.
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Adrian and the Overlays
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Accessibility expert Adrian Roselli comes on the show to share his story, and talk about the questionable implications of the now-popular “accessibility overlay.”
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Colleges and universities are proving grounds for digital and physical accessibility. With disabled students living on their own in many cases for the first time, these institutions need to be fully compliant, ADA literate, and not just accessible, but highly accommodating –– and if they're not, students are left out. With the cost of education on …
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Meet The Letterheads: Paul Parravano
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Here at 13 Letters, we talk a lot about inclusive design and accessibility – but these terms mean nothing if we don't keep in mind the stories of the listeners who are most affected by bad design and most assisted by good design. That's why we're starting a new feature called "Meet the Letterheads," where we introduce you to a 13 Letters listener w…
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Episode 5 - BOLD Marketing We Admire Part 10
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We decided to shake things up a bit and share “BOLD Marketing We Admire” in a fresh way – a podcast! This fun episode features all members of team ODEA sharing the details on their BOLD pick.
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Accessibility Down Under
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This week on 13 Letters – we take you to the land down under. Sarah Pulis and Andrew Arch are big names in a vibrant and thriving accessibility scene in Australia. Hailing from Sydney and Melbourne, respectively, the two live and breath accessibility at Intopia, a digital accessibility consultancy that Sarah co-founded. You may have seen Andrew and…
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Global Accessibility Action Every Day
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Accessibility is for everyone – not just people with disabilities. That’s why Jennison Asuncion and Joe Devon put their heads together almost ten years ago to conceive of an accessibility awareness day that has quickly turned into a global phenomenon. Cordelia and Will sat down with the co-founders of #GAAD this week, on the occasion of the 9th ann…
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Going with your gut is easier said than done — but for Sumaira "Sam" Latif, Company Accessibility Leader at P&G, trusting her instincts has made some of the most impactful changes to the world of accessibility. For far too long, blind and low-vision people had to rely on the shape of a product to judge what was in the package. Sam challenged all of…
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It ain’t always easy being first – that’s why we have brilliant folks like Victor Tsaran to do it for us. Victor was the first blind employee on the Yahoo campus, and has a whole bunch of other “firsts” under his belt from a 20 year accessibility career that starts with the first Ukrainian screen reader and involves, most recently, the first screen…
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What’s it like to hide your blindness from the world? Caroline Casey did it for years. Her parents never told her she was “blind,” and, when she got into the working world, she hid it from everyone else. Holding down a high-powered job as a consultant at Accenture for several years while still “in the closet,” Caroline finally came to the realizati…
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Branding Accessibility
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We don’t always decide what we hear or how we hear it – but that’s changing. KR Liu, the new head of brand accessibility at Google, has a mission to bring accessibility to the masses and she’s not going to stop until everyone’s listening. A pioneer in the hard of hearing community, a sales powerhouse, a policy wonk and a creative technologist in he…
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Will VR Be Accessible?
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Larry Goldberg wants every piece of media to be “born accessible.” 40 years ago there was no captioning, no audio description, no secondary audio channels on TV sets for blind viewers or people who speak foreign languages. And for the last thirty years, Larry has presided over great changes in media accessibility that have blazed the trail for our …
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'Fearless' is a word many would use to describe Haben Girma, the first deafblind graduate of Harvard Law School. A disability rights lawyer, memoir author, and public speaker, Haben has certainly pushed the boundaries of how society regards deafblind citizens. Even with her many achievements, Haben would not consider herself fearless, but rather ac…
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You've got questions. We've got answers. The Entrepreneur and Family Business Council hosted a free conference call, "Helping You Deal With COVID-19: Ask the Strategic Partners Conference Call". Each of the EFBC's Strategic Partners provided guidance for these difficult times in areas spanning law, finance, marketing (that's us!), IT, accounting, i…
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There was once a time when traveling with a disability was a daunting prospect. Srin Madipalli co-founded Accomable to create a database for disabled individuals to find and book the most accessible accommodation for their trips. Airbnb acquired Accomable in 2017, and Srin went on to work as Airbnb's product manager for in-home accessibility while …
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How (Not) to Get Sued
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You don’t mess with Lainey Feingold. That’s probably why, after a 25 year career in accessibility and 75 successful, precedent-setting agreements with behemoth companies, Lainey has only had to sue someone once. (Can you guess who??). Based out of a small spare bedroom law practice in Berkeley, CA, Lainey has brought the corporate world to the tabl…
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Sheri Byrne-Haber self-identifies as a “no excuses type of gal.” The head of accessibility at VMware, public speaker and accessibility expert with degrees in law, business and computer science, Sheri is most well known for her outspoken accessibility writing on her personal blog. Publishing at a steady clip and always raising the bar to outdo her o…
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Can Disabled Americans Vote?
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When Whitney Quesenbery talks about elections, she uses phrases like “design tragedy” and “unintended consequences.” Though the number of disabled voters has gone up over the last few decades, the numbers are still scary – and the gap between disabled and non-disabled voters still means millions of uncast votes. A usability and UX leader known for …
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Accessibility Should Be Free
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PART TWO: Mike Shebanek made Apple products work for everyone. He wasn’t always an accessibility maven, though. Mike worked his way up to become the product manager for some of Apple’s most famous and influential products – from the original iMac to the first-ever iPad. And when he found himself pushing for the failing consumer electronics company …
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PART ONE: Mike Shebanek made Apple products work for everyone. He wasn’t always an accessibility maven, though. Mike worked his way up to become the product manager for some of Apple’s most famous and influential products – from the original iMac to the first-ever iPad. And when he found himself pushing for the failing consumer electronics company …
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Introducing 13 Letters: The Accessibility Podcast
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Accessibility is, ironically, not the most “accessible” concept. An intricate mix of best practices, regulations and creative approaches, accessibility really just means making things work for everybody. On this new podcast from Be My Eyes, Will Butler and Cordelia McGee-Tubb interview some of the world’s leading experts on accessibility to talk ab…
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Three Tips for Marketing in 2020: No Crystal Ball Needed
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Episode 41- Brain Lava Hot Topic - Website Accessibility, ADA and WCAG
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You may be feeling the heat of uncertainty about website and mobile app accessibility after a recent court case regarding ADA and digital assets was in front of the US Supreme Court. But don’t sweat it. We're working closely with our friends at fjorge Digital, one of our dev teams, to stay up-to-date and keep you informed. This week on Brain Lava, …
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Episode 40- Living Through a Rebrand
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If your organization changes its name and/or logo there are A LOT of places and items to update with the new brand. Some are more obvious like your website and email address. But what about all the little things? Voicemail box recordings. Internal documents. Office Signage. The list goes on! In Episode 40 of Brain Lava, Liz Fidanovski, Executive Di…
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Conferences. Love ‘em or hate ‘em? We’ve experienced the ups and downs of educational conferences we’ve learned one thing: it’s the presenters that make or break the experience. Swanky venues and swag bags bursting with goodies can only take you so far. In Episode 39 of Brain Lava, ODEA President Patty shares her three requests of conference speake…
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We were recently asked how to best approach someone you don’t know on LinkedIn. Our answer is simple: act like a human! Just because you’re online, it doesn’t mean normal behaviors get tossed out the window. Be yourself and find a natural way to connect and build a relationship with a potential customer or business partner. Listen to Episode 38 of …
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Think you’ve got marketing all figured out? So did ODEA intern, Anna… until she started working for us. Joined by president Patty, our marketing intern discusses three things that surprised her about the marketing world in episode 37 of Brain Lava!
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Brands have signature logos, signature taglines and, increasingly, signature sounds. Tune in to Brain Lava to hear ODEA Prez, Patty Rioux, share her thoughts on why brands need to invest in sounds even more as voice search and voice assistants keep changing in the marketing world.
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Podcasts are growing in popularity – fast! Edison Research found that in 2018, 26% of Americans listened to podcasts monthly. So why haven’t you started yours? If you’re on the fence about podcasting, we’re sharing three reasons you should consider getting in on the action!
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Episode 34- Deep Dive into SEO
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Welcome to a very special edition of Brain Lava! On this episode, we’re jazzing things up a bit. Not only can you listen to us on this podcast episode, but we’ve also created a handy-dandy “Top SEO Tips” presentation! To view the presentation while you listen, click here.
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Less is more. We apply this thinking to everything from putting on cologne to driving in Chicago traffic. On this week’s episode, we’re sharing why you should keep that lesson in mind when it comes to everything from your content to your ideas to running your biz.
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Episode 32- Open Source vs Proprietary CMS
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Thinking about your next website and the engine that’s going to drive it? Stuck between an open source or a proprietary content management system (CMS)? You’re in luck! On this week’s episode of Brain Lava, we’re talking about the differences between the two.
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Social media for business can seem overwhelming, especially if you’re brand new to the social platform world. In this week’s episode of Brain Lava, we’re sharing three lessons we’ve learned at ODEA wile navigating the world of social media for B2B businesses -- including our own!
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Episode 30 - Learning Styles
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Learning styles are important – especially when you want to help educate your audience. Who better to talk through the big three learning styles than ODEA Project Manager, Sue Lattea? With 20 years of experience as an educator and a textbook writer, Sue knows a thing or two about learning styles and how to use and leverage them effectively.…
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Swag matters! Or does it? Listen to this week’s episode to find out from Patty, Megan and Stephanie if swag is something you should be thinking about!
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Episode 28- Image Resizing
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On this episode, we’re speaking out for those that don’t have a voice. Those that are stretched and skewed to their limits without complaint. We’re speaking up for images and logos and sharing how to properly resize them!
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To us, statistics are like donuts, there’s really no such thing as too many. But fear not, this week we’re only serving up nine stats that will totally blow your mind. From cold calls, to websites, to sales to the ever-growing YouTube – these nine stats run the gamut.
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Trade show necessities: Business cards, comfortable shoes, swag, supplies box, refreshments…the list goes on and on. But don’t sweat it because we’re sharing three tips from someone who knows the ins-and-outs of the trade show world. From designing booths, to breaking them down and setting them up, to working them, our Prez Patty has done it all!…
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Episode 25 - Voice Search
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Welcome to the future: where you can order your favorite peanut butter through a tiny device on your counter while cooking your breakfast. On this week's episode of Brain Lava, we're discussing voice search and how it's going to change the future of marketing.
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Think the art of referrals is dying? We think not. ODEA President, Patty Rioux, talks referrals and why we think they’re still a major key to success in B2B on this week’s episode of Brain Lava.
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Episode 23- SEO Introduction
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What is Search Engine Optimization (SEO) and what does it have to do with your website? Those are two of the questions we’re answering in this week’s episode of Brain Lava, where we break down the basics of SEO and why you should be thinking about it for your website.
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Episode 22- 360 Images: Taking the Online Experience to the Next Level
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Wouldn’t it be nice if you could view a product online from all angles- from the top, the sides, even the bottom? Well, your wish is technologies command. More and more companies are using 360 images that allow consumers to view a product from literally any angle they choose. But is it worth the investment? We’ve got a few stats we think you’re goi…
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It’s Brain Lava’s 21st… 21st episode that is! But just because we’re all grown up doesn’t mean we’re getting all serious on you. In this week’s episode we’re talking about peeing in the pool (told ya we’re not growing up) and how it relates to branding!
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Episode 20- Team Collaboration
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This week, ODEA was separated by hundreds of miles AND a Polar Vortex but not even that could stop us. While at home, working away in our PJ’s with a team spread across four states, we were struck with inspiration. Collaboration is tough. Collaboration in the age of virtual teams (and Polar Vortexes) is even more tough! On this week’s episode of Br…
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