Join us each week to hear real-world advice and insights from senior marketing, growth and product leaders who are driving growth at the world's fastest growing companies.
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Can leaders learn how to harness the evolutionary foundations of human behavior to create better business outcomes? How much do evolutionary forces shape our own individual behaviors, decisions, and group dynamics? In each episode, multinational executive leader and author Nicolas Pokorny shares practical, research-based strategies, and stories about how to align humans around common goals and lead them effectively through ever-changing markets and times. The Mammoth in the Room is an engagi ...
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The Psychology Behind Corporate Greed: Lessons from Bernie Madoff’s Ponzi Scheme
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25:36
In today’s episode, we continue with last week’s conversation and study one of the most infamous cases of corporate greed—Bernie Madoff’s Ponzi scheme. Madoff defrauded investors of billions of dollars, leaving thousands in financial ruin. We’ll explore the psychological and evolutionary factors that allow leaders like Madoff to manipulate entire s…
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Corporate Greed and the Surprising Post-Pandemic CEO-to-Employee Pay Ratio
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13:39
The CEO pay ratio increased by 26% in 2023, with executives earning 251 times the average employee salary. Additionally, female CEO compensation dropped by 26%, while male CEOs saw a 17% pay rise. In this week’s episode, we break the rhythm and unpack these troubling trends. Drawing on statistics and insights from Harvard and Forbes, we’ll discuss …
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Assessing Company Culture: The Critical Step Leaders Must Not Miss To Ensure Long-Term Success
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19:27
Today’s episode is a continuation what we started in episode 8 , where we discussed how to assess a new company or department as a leader. We’ll discuss why understanding corporate culture is just as crucial as evaluating financial metrics—while the numbers tell you where the business is heading , the culture reveals why it’s heading in a certain d…
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10 Metrics Every Leader Must Understand to Drive Business Success (Part 2)
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22:24
Are you struggling to understand why your business isn't hitting its growth targets despite investing heavily in customers and employees? This episode reveals the key business metrics you might be overlooking that could transform your decision-making and help you drive long-term profitability. We’ll cover customer-related and performance metrics th…
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4 Financial Metrics Every Leader Needs to Drive Business Success and Growth
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18:01
Mastering financial metrics can make you invincible as a leader if you use them correctly and to your advantage. You can make informed decisions, set realistic goals, and manage risks to achieve long-term success. You simply need to focus on the right metrics to drive results. If you're a new leader and unsure where to start with the numbers, this …
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From KPIs to Cultural Dynamics: The Essential Leadership Insights You Need for Your First 100 Days
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17:22
Stepping into a new leadership role can feel like navigating uncharted waters, especially when you're pressured to act quickly without fully grasping the business's complexities. You need insight and the right strategy to navigate the first 2-3 months effectively. Today, you'll discover why understanding key performance indicators (KPIs) like reven…
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Why Great Leaders Must Also Be Great Followers: The Critical Balance for Long-term Success
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18:39
As a leader, how often do you consciously step back and follow, recognizing the value of allowing others to lead in areas outside your expertise? Do you understand how balancing leadership with followership can impact your team’s success and cohesion? In this week’s episode, we explore the evolution of leadership and the often-overlooked importance…
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Starting Strong: Leadership Tips for Your First One-on-One Interaction
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14:31
Increasing trust and credibility with a team as a new leader is essential. However, it's equally important for each team member to recognize your leadership qualities. Today, we’ll explore one of the most critical moments for any new leader—the first individual meeting with a team member. The initial one-on-one interaction sets the tone for your le…
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From First Impressions to Lasting Impact: Top 3 Strategies for New Leaders
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12:04
The first few weeks in a new leadership role are crucial as they set the tone for your tenure and shape how your team perceives you. In today’s episode, I’ll share three critical strategies you must master during this pivotal period. From the moment you step into your new role, your reputation begins to form, whether you realize it or not. Today, y…
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How Your First Meeting with a New Team Can Make or Break Your Leadership
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13:19
Have you ever considered how much weight your first impression as a leader carries when meeting your team for the first time? That initial interaction could set the tone for your entire leadership journey with them. So what happens if you get it wrong? Today, you’ll learn how to choose the content and format of the first meeting, essential soft ski…
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Leveraging Game Theory for Effective Leadership
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24:11
Are you aware of the game theory models in your organization? Team members constantly evaluate each other’s reputations and perceptions of fairness. Consequently, understanding and managing group behavior dynamics is critical for effective leadership. In this episode, we will explore the application of game theory models in corporate leadership. Us…
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What Do The BEST Leaders Know And You Don’t? Here Is The Key And How To Use It!
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25:07
A positive business culture is the most important differentiating factor for success or failure. Such a culture drives higher shareholder returns and makes the company resilient during change. How can business leaders build a winning corporate culture? Today’s episode answers this question, emphasizing the significance of aligning individual goals …
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The Mammoth in the Room: The Real Reason Why Businesses Succeed or Fail
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19:09
McKinsey & Company Research in 2018 revealed that companies in the top quartile for culture achieve a 60% higher return to shareholders than median companies and 200% higher than those in the bottom quartile. Further, organizations with unhealthy cultures face a 50% higher chance of failure during times of transformation. In this inaugural episode,…
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Can leaders learn how to harness the evolutionary foundations of human behavior to create better business outcomes? How much do evolutionary forces shape our own individual behaviors, decisions, and group dynamics? In each episode, multinational executive leader and author Nicolas Pokorny shares practical, research-based strategies, and stories abo…
…
continue reading
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The Untapped Opportunities of AI Hiding in Plain Sight
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38:55
In the time it will take you to listen to this podcast episode, parts of it might already be out of date. AI is evolving at a breathtaking pace, yet most companies still struggle with adding it to their workflows in ways which will add business value. And this is the uncomfortable truth that few have addressed head-on: if AI can improve your employ…
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Data Governance: Faster, more accurate analytics through data governance
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36:45
It’s the foundation of every technological initiative. But what happens if you build on a shaky foundation? Data governance is frequently missing from conversations about the value of product analytics, and Avo is out to change that. In this episode of the Mammoth Growth Podcast, Avo CEO and Co-Founder Stefania Olafsdottir chats with our EMEA Presi…
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Analytics: Embracing Ad Hoc Analytics at Scale with Soal
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26:30
Analytics teams are positioned to guide everyone in a company to make better decisions. But how well are companies measuring the performance of their analytics teams? What types of questions are they dealing with, and how do their actions impact the company’s growth trajectory? We dive into these topics and much more in the latest episode of our po…
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The Privacy Apocalypse & How It Impacts Your Marketing Strategy
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32:24
Welcome to another episode of the Mammoth Growth podcast! In this episode, Data Consultant and former VP Data of FREENOW Dr. Tim Wiegels joins EMEA President Stuart Scott and one of our Consultants, Paddy Doran, to discuss the privacy-related changes coming in iOS 17 and their impact on marketers and data professionals. Tim, Stuart, and Paddy discu…
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From the Data Warehouse to GA4, AI, and Beyond: Mixpanel Paves the Way with Event-Based Analytics
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23:06
Welcome to the latest episode of our podcast! In this new interview led by Mammoth Growth CEO Ryan Koonce, Mixpanel SVP Product Neil Rahilly establishes Mixpanel’s value for event-based analytics. Neil makes the important point that Google Analytics (GA) is more focused on website performance and traffic analysis, while Mixpanel allows for more in-…
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The Future of Tag Management: Improving Speed, Security & Privacy
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38:21
In this latest episode of our podcast, Mammoth Growth EMEA President Stuart Scott chats with Yair Dovrat, Founder of Zaraz, a lightweight tool which makes any website 40% faster with a single line of code. Yair shares how Zaraz began, explaining how they identified the problem of data accuracy in web analytics and decided to automate the solution. …
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Attribution: How 1st Party Data Impacts Multi-Touch Attribution Modeling
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26:33
Join Mammoth Growth CEO, Ryan Koonce and AttributionApp.com CEO, David Hiltner for a conversation about the importance of a strong multi-touch attribution strategy. As consumers demand more control over how their data is used, we're seeing a huge impact on the privacy landscape across the tech ecosystem. And that means growth marketers face even mo…
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Transitioning From a Legacy to a Cutting Edge Data Stack
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30:33
Join Mammoth Growth CTO, Drew Beaupre, as he discusses how our team has helped clients manage the transition from legacy platforms to new technology. - What platforms are they retiring, and what new tools are they adopting? - How can you prepare for unforeseen hiccups that plague any migration? - What red flags tell a company that it's time to upgr…
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