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EY Trends

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EY Trends

EY Nederland | Microphone Media

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EY Trends is dé podcast voor zakelijk Nederland. In elke aflevering kijken we met de specialisten van EY vooruit naar de trends in hun sector, want die ontwikkelingen bieden kansen en mogelijkheden voor ondernemers en voor zakelijk Nederland. Thema's zijn onder andere: Cybersecurity, Data en Advanced Analytics, Digitale Fusies & Overnames, Open Banking en Telecommunications
 
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
 
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show series
 
Deze week praten Wout Funnekotter, Jurian Ubachs, Arnoud Wokke en Daan van Monsjou over het einde van Tweakers Plus, ervaringen met AI-tool ChatGTP en het gebruik van Ubuntu op desktops en laptops. 0:00 Intro 0:19 Opening 2:37 RIP Tweakers Plus 14:32 Spelen met ChatGTP 42:53 Liever Ubuntu dan Windows 1:05:14 Sneakpeek See omnystudio.com/listener fo…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Are you in e-commerce and not using SMS? Then you should listen to this episode; it will deliver you direct value. Especially during the holiday season! In this episode, Elias has a chat with Jason K. Williamson, the founder of E2, which is an Australian-bas…
 
Deze week praten Wout Funnekotter, Jurian Ubachs en Arnoud Wokke over hoe lang smartphones updates krijgen, Black Friday, een app om notificaties aan te passen en vragen van luisteraars over onder meer Google en Microsoft op scholen en de strijd tussen PS5 en Xbox Series X. 0:00 Intro 0:19 Opening 1:22 Steeds langer updates op smartphones 11:29 Was…
 
"If you're not offering personalized experience on your website, you might as well stop.", that's often claimed by marketing gurus. We all know that. But how can we start offering those, without investing in all kinds of new tools? In this episode, Elias has a chat with Cody Shankman the CMO of NowVertical that empowers bold decision-making by adva…
 
Deze week praten Wout Funnekotter, Jurian Ubachs en Arnoud Wokke over stemassistenten, Warzone 2.0, horlogebandjes en andere aankopen van AliExpress en vragen van luisteraars over onder meer USB-C en of technologie al met al positief of negatief is. 0:00 Intro 0:19 Opening 3:11 Hoe stemassistenten mislukt lijken 17:02 In de ban van Warzone 26:51 Mi…
 
Deze week praten Wout Funnekotter, Jurian Ubachs, Arnoud Wokke en Eric van Ballegoie over The Game Awards, BeReal, Black Friday, de SLS-lancering en de markt van tv's en tv-aanbieders rond het aankomende WK Voetbal voor mannen. 0:00 Intro 0:19 Opening 1:11 Eenkennige Game Awards 10:48 BeReal is best leuk 21:14 Black Friday wordt steeds langer 32:56…
 
Deze week praten Wout Funnekotter, Jurian Ubachs, Arnoud Wokke en Jeroen Horlings over Twitter, politiewerk rond ransomware, pick-up trucks, het project om een vouwbare iPhone te maken en hoe Tesla probeert om alle sensors te vervangen voor camera's. 0:00 Intro 0:19 Opening 1:40 Twitter en vinkjes 15:32 Politiewerk en ransomware 22:28 Pick-up truck…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** SEO is one of the most important fundamentals that every B2b marketer should at least have some basic knowledge of. Or should they? In this episode, Elias has a chat with Ken Marshall, the CGO of RevenueZen, a top agency for B2B organic growth. Topics we dis…
 
What are the most important metrics to measure for e-commerce brands? In this episode, Elias has a chat with Brian Ebern, the CEO of Zeenk, the customer-centric data analytics solution built for DTCs, eCommerce brands, and your agencies. Topics we discuss: Most important metrics to measure Why CLV matters Differences between industries and how this…
 
Deze week praten Wout Funnekotter, Jurian Ubachs, Arnoud Wokke en Tijs Hofmans over de Digital Markets Act, de fysieke release van CoD: MW2, de OpenSSL-bug, telefoonhoesjes en de overname van Twitter door Elon Musk. 0:00 Intro 0:19 Opening 2:24 DMA 16:58 CoD 26:51 OpenSSL 36:14 Telefoonhoesjes 41:17 Twitter 1:09:15 Sneakpeek Links: Heb je ervaring …
 
Deze week praten Wout Funnekotter, Arnoud Wokke en Eric van Ballegoie over de AI die de remix van een Beatles-album mogelijk maakte, het delen van Netflix, een boek over YouTube en de markt voor smartwatches. 0:00 Intro 0:19 Opening 1:39 AI-Beatles 10:00 Netflix delen 19:30 YouTube-boek en meer 26:49 Smartwatches 1:02:40 Sneakpeek See omnystudio.co…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Did you know that personalized websites, and especially shops, see an increase of 30-40% in conversions? In this episode, Elias has a chat with Eric Melchor, personalization ambassador at Optimonk. He's also the host of the 'Innovators can Laugh' podcast. To…
 
Deze week praten Wout Funnekotter, Jurian Ubachs, Arnoud Wokke en Friso Weijers over gaminghandhelds, dure controllers, een nieuwe spectroradiometer voor in het Testlab, accutesten en de verhouding tussen iPhones, ecosystemen en de rest van de markt. 0:00 Intro 0:19 Opening 1:29 Gaminghandhelds 11:41 Dure controllers 22:15 Nieuwe meetapparatuur 29:…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** How do you measure conversions that come from calls? These conversions often result in very valuable leads and it's very much worth quantifying them! In this episode, Elias has a chat with Todd Fisher, the co-founder, and CEO of CallTrackingMetrics. Topics w…
 
Deze week praten Arnoud Wokke, Jurian Ubachs, Eric van Ballegoie en Reinoud Dik over updateproblemen met gamelaunchers, crashdetectie op de Apple Watch, het Tweakers Huisfeestje, verschil tussen generaties en smartphonebezit, de Nvidia RTX4090 en Meta Quest Pro. 0:00 Intro 0:19 Opening 1:58 Gamelauncher-updates 9:47 Crashdetectie-problemen 17:38 Hu…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** With sales cycles becoming more and more complex and having younger people in the DMU that prefer a 'rep-free' experience, the use of personal video is booming. In this episode, Elias has a chat with Yaniv Siegel, the Sales Manager for EMEA at Vidyard, perso…
 
Deze week praten Arnoud Wokke, Tijs Hofmans, Willem de Moor en Wout Funnekotter over het plan voor belastingen op pakketjes, Rusland die toch bij het ISS blijft, de release van Matter 1.0, de USB-C-verplichting voor kleine elektronica en AI-image-generators. 0:00 Intro 0:19 Opening 1:20 Pakketjesbelasting 16:22 ISS en Rusland 23:18 Matter 1.0 36:23…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** By nature, e-commerce websites have tons of data. In practice, only a few marketer actually use that data to improve business results and increase customer lifetime value (CLV). In this episode, Elias has a chat with Valentin Radu, who is the CEO of Omniconv…
 
Deze keer praten Wout Funnekotter, Jurian Ubachs, Daan van Monsjou en Saskia Schoonebeek over DJ-gear voor beginners, DLSS 3.0, browsers, tanden poetsen, Google Pixel-telefoons die naar Nederland zouden komen, nieuwe cpu's van Intel en AMD en Vriendelijker Tweakers. 0:00 Intro 0:19 Opening 1:17 Tanden poetsen 6:51 Beginnen met dj'en 14:51 Huisfeest…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Switching marketing automation platforms can be tricky and requires a lot of preparation. Altudo has moved from Eloqua to Pardot and Akhil Mittal shares some learnings in this episode. In this episode, Elias has a chat with Akhil Mittal, who is SVP Global Sa…
 
Deze week praten Arnoud Wokke, Jurian Ubachs en Daan van Monsjou over de Nvidia RTX 4000-serie van videokaarten, de MoaM, repareerbaardere iPhones en de uitgelekte beelden van GTA VI van afgelopen weekend. 0:00 Intro 0:19 Opening 1:46 RTX 4000 11:33 MoaM 16:46 Nr 200 en iPhone 14 24:21 GTA VI 44:56 Sneakpeek See omnystudio.com/listener for privacy …
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Most marketers know that referral customers are worth a lot. They however fail in getting those referrals in on a continuous basis. A process is needed for that. How to set up that system is what you'll learn in this podcast. In this episode, Elias has a cha…
 
Deze week praten Wout Funnekotter, Arnoud Wokke en Jasper Janssen over Apple Clean Energy Charging, de besparingsfunctie in Google Maps, Instagrams reactie op TikTok, gameprijzen, gamecontrollers op telefoons en satellietverbindingen vanaf reguliere smartphones. 0:00 Intro 0:19 Opening 1:34 Apple en Google 11:01 Instagram en Ubisoft 26:12 John Carm…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Have you -as a marketer- ever considered advertising on podcasts? How does that exactly work? That's what you'll learn in this podcast! In this episode, Elias has a chat with Mike Kadin, who is the founder and CEO of ReCircle, a podcast advertising platform.…
 
Deze week praten Arnoud Wokke, Eric van Ballegoie en Donovan Kerssenberg over de review van de Samsung Galaxy Z Fold4, de Ziggo Next Mini-settopbox en stroomverbruik, communicatie van telefoons met satellieten en al het nieuws van de Apple-keynote woensdagavond. 0:00 Opening 0:19 Intro 2:11 Fold4 9:20 Next Mini 16:45 Satelliettelefoons 21:52 Apple …
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Alisha Conlin-Hurd, who is the co-founder of Australia-based Persuasion Experience. They help well-known brands in building the best funnels. Topics we discuss: What are funnels (and what are they not)? What most people…
 
Deze week praten Arnoud Wokke, Jurian Ubachs en Jeroen Horlings over Gamescom, op vakantie gaan met een elektrische auto, geruchten over de iPhone 14 en de verlaging van teruglevertarieven van grote Nederlandse energieleveranciers. 0:00 Intro 0:19 Opening 1:23 Gamescom 10:35 Op vakantie met ev 24:25 iPhone 14 34:32 Teruglevertarieven 53:17 Sneakpee…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** With the US elections coming up in November, you can't turn on a TV or visit a news website without seeing polling results. What can marketers learn from this? In this episode, Elias has a chat with Peter Shafer, who works at Everest Communications and has a…
 
Deze week praten Wout Funnekotter, Arnoud Wokke en Tijs Hofmans over het risico van afsluiten van accounts, de klokkenluider van Twitter, de SLS-raketlancering en hackerbeurzen Defcon en BlackHat. 0:00 Intro 0:19 Opening 1:35 Google-accountafsluiting 17:45 Twitters klokkenluider 26:15 Een dienstmededeling 28:14 SLS-lancering 38:06 Defcon en BlackHa…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Andrew Yates, the CEO of Promoted.ai. They help marketers to optimize search, feed, promotions, and ads at top marketplaces. Before founding Promoted, Andrew worked in the advertising teams at Pinterest and Facebook. To…
 
Deze week praten Wout Funnekotter, Jurian Ubachs en Arnoud Wokke over games op de Valve Steam Deck, betalen met je telefoon en afrekenen met groepen, de release van Android 13 en advertenties in producten en diensten waar je al voor betaald hebt. 0:00 Intro 0:19 Opening 1:56 Steam Deck 13:16 Even over geld 30:21 Android 13 35:31 Ads als je betaald …
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Ifty Kerzner, the co-founder of Kisstera, the insurance marketing operating system. Topics we discuss: Why is insurance marketing different form other industries? Trends in insurance marketing The state of insurance mar…
 
Deze week praten Arnoud Wokke, Jurian Ubachs, Eric van Ballegoie en Donovan Kerssenberg over een sensor voor het meten van je core-temperatuur, wasmachinereparaties, reviewembargo's, de verkoopstop van OnePlus in Duitsland en Samsungs nieuwe producten. 0:00 Intro 0:20 Opening 2:12 Core-thermometer 7:54 Wasmachines 16:32 Reviewembargo's 28:14 OnePlu…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Laura Nelson, who's the VP of marketing at Denver-based Signpost, which helps businesses respond instantly, simplify communications, and build credibility. Topics we discuss: Tips on which tools and channels to use as a…
 
Deze week praten Wout Funnekotter, Jurian Ubachs, Tijs Hofmans en Jasper Janssen over uitgestelde games, de Valve Steam Deck, het einde van magazine PCM, neervallende raketten en de staat van social media. 00:00 Intro 00:20 Opening 01:30 Hebben gameontwikkelaars naar hun fans geluisterd? 10:19 Valve gaat meer Steam Decks leveren 16:14 Het tijdschri…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Kyle Lacy. He's the SVP of marketing at Seismic, a sales enablement platform. Kyle is an industry veteran and also a published author. Topics we discuss: Why is revenue marketing important? What is Sales Enablement and …
 
Deze week praten Wout Funnekotter, Tomas Hochstenbach, Tijs Hofmans en Mark Hendrikman over de prijsdalingen van videokaarten, het ontbreken van de alertslider op de aankomende OnePlus 10T, de AVG-zaak rondom VoetbalTV en de digitale Euro. AUDIO 0:00 Intro 0:20 Opening 1:50 Goedkope videokaarten 17:54 OnePlus verliest de alertslider 25:11 VoetbalTV…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** When Artificial Intelligence (AI) comes up, a lot of marketers raise their eyebrows and tend to think that's a pretty intangible technology and, probably not something for their daily practice. But in fact, AI can be used daily and very easily. How? Listen t…
 
Deze week praten Wout Funnekotter, Tijs Hofmans en Hayte Hugo over de geplande overname van Giphy door Meta, data afluisteren via sata-kabels, de nieuwe smartwatchchips van Qualcomm en de cyberplannen van het kabinet. 00:00 Intro 00:20 Opening 01:15 Meta en de Giphy-overname 14:17 Data fluisteren via satakabel 23:00 Qualcomm neemt smartwatches seri…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Aaron Weiche, the Co-Founder and CEO of Leadferno, a 2-way business messaging platform. The topics we discuss include: Possibilities of text messaging in your marketing mix (SMS, social messaging) Best practices for the…
 
Deze week praten Wout Funnekotter, Jurian Ubachs, Arnoud Wokke en Jeroen Horlings over rts-games, gamebeurzen zoals E3 en GamesCom, de mogelijkheid van telefoons met ingebouwde oordopjes, F1 in VR en warmtepompen. 0:00 Intro 0:19 Opening 2:19 Liefde voor rts 10:03 Gamebeurzen 16:11 Telefoons met oortjes erin 25:43 Boekentips en F1 VR 34:17 Warmtepo…
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Raúl Galera, Chief Advocate at Referral Candy. We discuss implementing successful referral programs. Topics we discuss: Which referral programs work and which not How to promote referral programs How to measure results …
 
Deze speciale podcast van Tweakers is een interview van Olaf van Miltenburg met de technisch topman van ASML, Martin van den Brink. Hij vertelt over de opmaat naar euv-technologie, de belangrijkste keuze in de geschiedenis van ASML, dat machines maakt om chips te produceren. Die machines bevatten een lichtbron om via een masker patronen op een wafe…
 
This is a special and cool episode. We launched Club Martech this month. As a marketer, you can join the club for free at: http://clubmartech.com/ Topics we discuss: What is Club Martech? Why should you join? What's in it for you? How to join (for free) LinkedIn Elias: https://www.linkedin.com/in/eliascrum LinkedIn Mark: https://www.linkedin.com/in…
 
Deze week praten Wout Funnekotter, Jurian Ubachs, Arnoud Wokke en Eric van Ballegoie over nieuwe video's voor Tweakers, 5G op mmWave-frequenties, auto's die hard tegen een heuvel op rijden, Xiaomi's telefoon met 1"-camerasensor en QD-oled-tv's. 0:00 Intro 0:19 Opening 1:03 Video's 10:27 MmWave 20:46 Autoracen 25:24 1"-telefooncamera 32:56 QD-oled-t…
 
In this episode, Elias has a chat with Luke Charlton, AKA The Aussie Hermit. He has helped lots of businesses to grow. Topics we discuss: How to build your email list successfully Which lead magnets actually work? How to get people to subscribe by advertising What are acceptable costs per lead? LinkedIn Luke Charlton: https://www.linkedin.com/in/lu…
 
Tweakers Partners introduceerde recent een nieuwe podcastserie: EY Tech Transformers. Deze serie over technologie en verandering draait rond de centrale vraag ‘Hoe draagt technologie bij aan een beter functionerende wereld?’. In de eerste aflevering van dit drieluik stond Cybersecurity centraal, in de tweede Data Analytics en in deze afsluitende de…
 
Deze week praten Wout Funnekotter en Arnoud Wokke met Julian Huijbregts en Olaf van Miltenburg, die afscheid nemen als Tweakers-redacteurs, over Dall E-Mini, advertenties bij streamingdiensten, Blade Runner en verhalen maken voor Tweakers. 0:00 Intro 0:19 Opening 0:32 Afscheid 1:22 Dall E-Mini 14:51 Blade Runner 21:47 Streaming-advertenties 28:15 O…
 
Marketing agencies typically have margins of around 10%. A lot of agency owners struggle to profitably scale their business. In this episode, Elias has a chat with Itamar Shafir, CEO, and founder of Umbrella. Topics we discuss: What services to offer and which not Inhouse vs. outsourcing How to productize services How to build a recurring revenue s…
 
Deze week praten Arnoud Wokke, Jurian Ubachs, Reinoud Dik en Tomas Hochstenbach over het einde voor AMD Threadripper, de abodag, metaverse-standaarden, Bluetooth Auracast en recente en toekomstige processors van Intel en AMD. 0:00 Intro 0:19 Opening 1:58 Threadripper 10:16 Abodag 15:42 Metaverse-standaarden 22:54 Auracast 27:34 Intel en AMD 57:47 S…
 
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