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The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.
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Meet the company Bano

Bano Online Services

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Een leuke podcast voor en door ondernemers over de uitdagingen de marketing mix, en welke evenementen of beurzen gebruikt worden om nieuwe of bestaande klanten te vinden. Bano is een Event Technology Company welke wereldwijd werkt en altijd zorgt dat we de compleetste zijn in de beleving. Engaging audiences.
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Bert's Podcast

Bert Van Wassenhove

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Bert's podcast over ondernemen en innovatie brengt gesprekken met boeiende mensen in Belgische en internationale startup wereld. Mostly in dutch but occasionally in other languages you will get to know fascinating entrepreneurs with stories that can take your business forward.
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The Best Social Podcast

The Best Social Podcast / Dag en Nacht Media

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In deze podcast van The Best Social bespreken we iedere twee weken onderwerpen die iedereen op social media aangaat. Niet om het met elkaar eens te worden, maar wel om het vanuit verschillende perspectieven te bekijken. Gesprekken over social media die je ook in de kroeg over tafel kunt gooien, maar dan zonder dubbele tong. En er mag best een beetje gemorst worden. Hosts: Diederik Broekhuizen, Cato Duyvis, Jasper Schilder en maandelijks een prominente gast uit de social media wereld. Voor ab ...
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show series
 
Hoe Jeroen van S&S Systems Stilstand in Succes Verandert: Innovatie in de Industrie In deze aflevering van Meet the Company praat Erwin Balkema met Jeroen van Kleef, oprichter van S&S Systems, een specialist in het minimaliseren van stilstand en het optimaliseren van productieprocessen. Jeroen deelt zijn fascinerende ondernemersreis, van een onverw…
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Ontdek de wereld van bedrijfsinrichting door Oving met John Luiken in de boeiende "Meet the Company" podcast van Bano. John Luiken is al bijna 20 jaar actief als commercieel directeur bij Oving en heeft meer dan 30 jaar ervaring in de interieurbranche. Bij Oving werken ze met een gepassioneerd team van 12 mensen aan datgene waar ze goed in zijn en …
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and CEO of Marketing Guys). In this episode of The Marketing Technology Podcast, we are thrilled to welcome Eisha Armstrong, Co-Founder and Executive Chairman of Vecteris and a seasoned expert in helping organizations commercialize and scale their productized serv…
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Welcome to another insightful episode of our Marketing Operations (MOPS) series! Today, we're diving deep into the world of recruitment for marketing operations with a special guest, Matthijs van Rosmalen, a seasoned recruitment consultant from Finest People. Matthijs specializes in sourcing top-tier talent in digital marketing and sales, with a fo…
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In this new episode of our Marketing Operations (MOPS) series, Elias and Mark dive into the world of marketing operations with a focus on TomTom’s unique journey. Our guest, Debby Kruse, guides you through the challenges and successes that have transformed TomTom into the digital innovator it is today. From implementing advanced marketing technolog…
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In this episode of The Marketing Technology Podcast, we dive deep into the intersection of marketing operations and customer experience with our special guest, Gerben Busch. With decades of experience in the field, Gerben shares invaluable insights on how marketing operations serve as a crucial bridge between marketing, business, and ICT, ultimatel…
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In this episode of the Marketing Technology Podcast, hosts Mark van Horik and Marten Hoekstra dive deep into the world of marketing operations with the insightful Kelly Jo Horton. Kelly Jo is an expert in the field, and she shares her extensive knowledge on how marketing operations play a strategic role in today’s data-driven organizations. Episode…
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In this episode, Mark van Horik and Marten Hoekstra chat with Rajen Raghoenathsing, Marketing Operations Manager at DPG Media. Rajen shares his experiences and tips on making marketing systems work better, the importance of strategy, and how to connect marketing with IT. Learn how Rajen’s methods have improved processes and results at his company. …
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In this episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage with Bareld Meijering, an audience-centric B2B marketer with over a decade of experience. Bareld shares his expertise on marketing operations and the essential pillars of a successful revenue engine: datamark, data relationships, and business processes. …
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In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation. Frans shares his Big Five components of best…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this electrifying episode of the Marketing Technology podcast, hosts Elias Crum and Mark van Horik sat down with the dynamic Jacob Schermers, the visionary founder of Salesarchitects. This trio delved into the pivotal realm where s…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepa…
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Ontdek de wereld van bedrijfsherstructurering en curatorwerk met Jeroen Sprangers in de boeiende "Meet the Company" podcast van Bano. Luister hoe Jeroen zijn ervaringen deelt, van zijn werk als advocaat en curator tot zijn inzichten over ondernemerschap in het noorden van Nederland. Van het omgaan met faillissementen tot het navigeren door de uitda…
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Nieuwe Podcast: Ontdek de toekomst van waterstof in het Noorden van Nederland! In de nieuwste aflevering van de "Meet de Compagny" podcast van Bano ontmoeten we René Schutte, werkzaam bij Gasunie en betrokken bij het baanbrekende project Hynorth. Luister hoe René zijn inzichten deelt over de opkomst van waterstof als duurzame energiebron en de uitd…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlig…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad oppo…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Right off the bat, Hanneke emphasizes the integral role of Sales Technology On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fost…
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Ontdek de boeiende wereld van managed services met MSP Mentor, een toonaangevende speler in de IT-sector. Als gast bij de podcast van “SaaS4Channel” deelt Johan Bakker, oprichter van MSP Mentor, zijn inzichten en expertise. MSP Mentor is gespecialiseerd in het optimaliseren van IT-bedrijven die zich bezighouden met kantoorautomatisering. Met bijna …
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion cent…
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Erwin Balkema heeft weer een bijzondere gast en bekende van velen in Stad Groningen: Harry Bouma. Ontdek de rijke geschiedenis, de uitdagingen en de inspirerende projecten die Harry met ons deelt. Van zijn betrokkenheid bij het begin van Noorderpoort tot zijn rol als voorzitter van Zuidoost, FC Groningen en zijn inzet voor duurzaamheid en bedrijven…
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De Saas Channel-podcast werd live opgenomen tijdens de Tech Drinks in Amsterdam, waar Mark van Kampen van Rabobank werd geïnterviewd. Hij benadrukte zijn rol als sectormanager IT bij de bank en zijn verantwoordelijkheid om trends in de IT-sector te volgen en deze te vertalen naar de frontoffice. Deze frontoffice concentreert zich op het bedienen va…
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In deze aflevering hebben we een gesprek met Hemmo de Groot, een echte 'ondernemer' vanuit Economische Zaken bij de gemeente Groningen, met meer dan 13 jaar ervaring als bedrijfscontactpersoon. Hemmo deelt zijn ondernemers- en advieservaring, met inzichten over contactonderhoud met bedrijven en zijn betrokkenheid bij de economische ontwikkelingen i…
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In de nieuwste aflevering van "Meet de Company" door Bano spreekt CEO Erwin Balkema met Mirjam De Vreden van AI-hub Noord-Nederland. Ontdek de fascinerende wereld van Artificial Intelligence en hoe het bedrijfsleven in het noorden ermee in aanraking komt. Luister nu naar dit boeiende gesprek en verbreed je kennis over AI!…
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In deze aflevering spreekt Erwin Balkema met ondernemer Roy Boxmeer, voor vele ook bekend van Eurocup Delfzijl en ook geboren en getogen in het prachtige Delfzijl. Roy deelt zijn bijzondere werk als ondernemer in de zoektocht naar niet-ontplofte explosieven uit de Tweede Wereldoorlog. Ontdek hoe zijn bijzondere bedrijf ervoor zorgt dat bouwprojecte…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strat…
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Erwin Balkema van Bano is in gesprek met Jan-Anne Bouma van de Sligro GroningenErwin heeft een gesprek met Jan-Anne op de Promotiedagen in Groningen in 2023.Dit is een onregelmatige podcast reeks van Bano event technology over de klanten en vrienden van Bano en het Bedrijf.Deze podcast is geproduceerd door Bano Online service…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world…
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Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would wan…
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Welcome to to the forefront of technology with Technology Trading Partners (TTP), showcased in the latest podcast by SaaS4channel from Cloudfest in Germany. Led by Garry Anzaroot, the COO, and Vladimir Vollinsky CEO, TTP takes you on a journey through their expertise in hardware solutions, spanning procurement, sale, and services for global clients…
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In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledg…
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Erwin Balkema van Bano is in gesprek met LTZ (SD) KMR Drs H. (Riekus) Hatzmann MBI Commandant Koninklijke Marine Reserve Erwin is zelf niet in dienst geweest dus heeft geen verstand van de marine maar heeft een goed gesprek met Riekus welke dat zeker wel heeft. Dit is een onregelmatige podcast reeks van Bano event technology over de klanten en vrie…
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On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired. Caspar shared how Zappar's innovative technology helps make QR code…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on website…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his exp…
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In dit boeiende podcast interview met Mark Karsch van Cloud suppliers op het Cloudfest, krijgen we inzicht in Mark’s diepgaande expertise in marketing voor de cloud- en datacenter industrie. Mark is een ervaren ondernemer die zich specialiseert in het ondersteunen van buitenbeentjes en vernieuwers in deze branche, waarin hij zijn passie voor verkop…
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In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy. Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). According to Melone and Marin, …
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market. Topics we cover: How to grow as an SME in the US and where to start The bigges…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here. Topics we cover: Diff…
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"In-Store Digital Signage: The Key to Captivating Customers" Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Pau…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics: What are the best practices for optimizing product data feeds to improve Google Shopping per…
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Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast …
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Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument. Dan explains the services model (SVCS), a comprehensi…
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Dit is een onregelmatige podcast reeks van Bano event technology over de klanten van Bano en het Bedrijf. Deze keer over de connectie van Bano met de Rolling Stones. In ons 60 jarige bestaan hebben wij verschillende artiesten mogen bij staan en in 1967 hebben we het genoegen gehad om het geluid voor de rolling stones te verzorgen in Den Haag op 15 …
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In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B. Topics we cover: How to use proven frameworks: AIDA and PAS How to touch on the emotional state of prospects, rather than sharing specs and benefits Examples of companies that have successfu…
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On this episode of the Marketing Technology Podcast, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) speaks with Chris Cupero, the president of LiveRetail. Together, they delve into the world of localized marketing, discussing three valuable tips for marketers who want to make an impact on their local audience. Chris shares 3 ti…
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In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe Davy, the brilliant co-founder of Banzai, a leading provider of online event marketing solutions. Join us as we delve into the world of data and its crucial role in organizing successful online events. Discover how the parallel betwe…
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In deze podcastaflevering van SaaS4Channel wordt een gesprek gevoerd met Hugo Gelder en Chris Ros van de HU in samenwerking met de CITA Academy, waar ze verantwoordelijk zijn voor een IT-talent-opleiding. De opleiding richt zich op hybride leren, waarbij studenten zowel werken als leren. Het doel is om relevante kennis over te brengen door studente…
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Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Mark van Horik have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Jim is a renowned expert …
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In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Human H2H” started a global movement about how to be more human, selling over 15,000 books and keynoting in over 30+ countries. Topics we cover: The H2H (human2human) concept How to be human in an automated world…
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