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Underground Pipe Dreams

Shadd Matthews and Mike Rhoads

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Welcome to Underground Pipe Dreams, the podcast where we dive deep into the fascinating world of sewer and drain repair, trenchless technology, and pool repair. Join us as we explore the hidden underground infrastructure and the pool industry, uncovering the secrets and stories behind the scenes. With over 15 years of combined experience and a focus on trenchless repair technology, our knowledgeable hosts bring you insightful conversations with industry experts, including sewer and drain con ...
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Updates and trends from the commercial plumbing world with Carl Lamberti featuring industrial strength odorless non acid Drain Punch drain opener and line maintainer. For additional information go to www.nonaciddraincleaner.com
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In this value-packed episode, Bob Houchin sits down with Chris Vance, a marketing expert and coach at CertainPath, to discuss the key strategies every home service contractor needs to scale their business. Chris dives deep into actionable marketing insights for the HVAC, plumbing, electrical, and roofing trades, covering everything from branding ba…
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Listen as we uncover the secrets behind Kline Electrical Services' astonishing growth. 18 months ago, Matt Kline started Kline Electrical Services in Hagerstown, MD, with nothing more than a dream. Fast forward to 2024, and Kline Electrical Services is on track to hit $1.6MM in sales with impressive profit margins. Discover how Matt transformed his…
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From losing money and frustration to everything changed in 18 months. From $2.7MM in sales to $6.5MM in 18 months… and making money. And now the company is on target to do $10MM at the end of 2024. This is the story of Ron Frame of Champion Exteriors in Hainesport, NJ. Ron is a fourth-generation roofer. He knew there must be a better way to run a r…
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In this episode, Bob Houchin sits down with CertainPath’s Brandon Marshall to discuss the importance of building a strong legacy in the home service industry. They explore the challenges faced by today's contractors and the critical role of leadership in overcoming them. Discover how emotional intelligence, team development, and a focus on personal…
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In the morning, Juan Carlos Conchas is an electrical service & install manager, as well as sales trainer, for Pacific Coast Home Services in San Jose, CA. In the afternoon, he straps on his tools, takes a call or two, and sells close to $1MM in residential electrical every year. (In 2023, he sold $860K.) Yes, Juan Carlos is a CertainPath Electrical…
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Kaleb Thompson is a service technician and roof replacement technician for Good’s Roofing in Burton, MI. He sold an impressive $2.4MM in residential repairs and replacements last year. Kaleb has been in the roofing industry since he was 23. He began running his own sub crew, installing new roofs for Good’s Roofing. Eventually, Kaleb accepted a posi…
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Kevin Braun is an electrician for Amps & Volts Electric in Valparaiso, IN. Kevin is an absolute superstar, as he sold AND installed $850K in residential electrical work in a small, largely rural market. (And the year before, he sold and installed $750K!) In this interview, Kevin shares his entire service call process. Kevin does a masterful job of …
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Jeff Payne is a selling technician for Rescue Air & Plumbing in Dallas, TX. Jeff has been a long-time high sales producer in the HVAC industry. The last two years, he’s taken his performance to another level, selling $4MM in 2022 and $3.6MM in 2023. In this interview, Jeff outlines meticulously how he approaches a maintenance call, how he converts …
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James Chenault is a (plumbing) field advisor for Griffin Plumbing in Santa Maria, CA. James sold (and did some installation) of more than $1.8MM in residential plumbing, drain, and sewer work. How does he do it? James genuinely cares for his clients. It comes across in this interview. He doesn’t see them as dollar signs; he sees them as friends who…
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Vredevoogd Plumbing, Heating, & A/C doubled from $20MM to $40+MM highly profitably in just three years. The company has multiple branches across central and western Michigan. This this interview, we interviewed Operations Manager Scott Van Druen & Branch Managers Andy Martinus, Derek Trier, & Tim Floate. The four gentlemen detail the “Vredevoogd Mo…
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Anthony Romelli is a field supervisor for Ongaro & Sons in Santa Rosa, CA. As a field supervisor, he sells replacement HVAC replacement systems. And Anthony does that extraordinarily well. Since starting in sales in 2020, he’s been named a CertainPath Sales Crown Champion—that’s 3 years in a row. In 2023, he sold an incredible $4.5 million, an impr…
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Louis Herbert is a selling electrician for Kanon Electric in Milton, WA. Last year, Louis sold a sensational $1.4 million—all residential service work. He managed to post such impressive numbers after only his second full year selling residential work. Louis had spent most of his career in new construction, after a short stint in law enforcement. I…
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Kaylee Rumley is a salesperson for Three Mountain Roofing in Jeffersonville, VT. For much of her career, you could find Kaylee on the slopes; she was a ski instructor for 15 years. It’s through that job she met her good friend, Alisa Anderson, who owns Three Mountain Roofing, along with her husband, Lee. It was Alisa who convinced Kaylee to change …
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Alex Citkowicz is a (plumbing) field advisor for Mike Counsil Plumbing & Rooter in San Jose, CA. In his first eight months with Mike Counsil, Alex sold $3MM, and in the last two years, he’s sold over $4MM. In 2024, Alex is on track to sell another $4MM year. This is ALL residential service work. NO big new construction, industrial, or commercial jo…
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David Wilson is a technician for Baker Brothers in the Dallas-Fort Worth area. In each of the last three years, David has sold over $6+MM in residential HVAC equipment! David closes over 90% of his demand calls and 70% of flipped leads. Those are stunning numbers for a technician who still works with his tools, sweating it out in attics. In this in…
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Episode Show Notes / Description Patrick Riley found himself frustrated. His company Riley Heating & Cooling in the little, 200-person town of Lucas, IA, had been in business since 2007. No matter what he did, Patrick couldn’t push the company past the $700K revenue mark. That’s not all that bothered him… Patrick longed to provide his team with the…
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Drain Cleaning and mainline sewer replacements are lucrative businesses when you understand how to structure the pricing and have a strong selling system. It provides a critical service to customers, can generate massive profits, and creates exceptional earning potential for technicians—and they don’t need licensing. However, technicians and contra…
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Episode Show Notes / Description Luke Strange exudes positivity and passion. It’s no surprise that his two-year-old business, Cool Hand Electric, in Red Oak, TX, has already profitably grown to $1.2MM with two trucks and another soon added. Along with his wife and business partner, Kristen, this young couple has been working hard to put good people…
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There’s an exciting group of young contractors making their names in our industry, and Thomas Munn is certainly one of them. He started his plumbing company, Full Spectrum Plumbing, in 2018. The Rock Hill, SC, contractor didn’t take an unplanned leap into entrepreneurship; instead, Thomas planned for years, seeking out information everywhere. Event…
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The contracting industry is an interesting place these days if you’re in the social media world. The bro culture is here. It’s filled with silver-tongued “gurus” driving exotic cars and taking private jets. There’s absolutely nothing wrong with enjoying success, but it gives others the wrong impression. It celebrates the individual when it takes so…
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“Coach Aaron” Behunin works with CertainPath contractors on improving their businesses when he’s not traveling the country, training electricians on the advanced communications and sales strategies required to deliver a 5-star residential electrical service call every time. Coach Aaron’s understanding of that process is rooted in his nearly 20 year…
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Estee Jaacovi has spent more than 16 years in the HVAC world, filling numerous different roles. It’s in sales where she shined, having been a 3x HVAC Sales Crown Champion. Today, Estee is a coach for CertainPath and a trainer to hundreds of multi-million-dollar producers, including some of the highest performers in the industry today. In this show,…
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Bill Witty grew up knowing he wanted more out of life. He started as a maintenance man right out of school; rather than play on the weekends, Bill would flip houses. A friend told him about the earning potential as an electrician. He took a pay cut and leapt at an opportunity to be an apprentice at Milestone Home Services. After seven years, Bill e…
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A year ago, Joe Martel found himself in a rut. His company, Advanced Air Conditioning and Heating in Cedar Park, TX, was doing well, but Joe knew it could be doing better. Personally, he was feeling unfulfilled, as well. He called his CertainPath coach to leave the organization. That one, simple conversation changed the trajectory of the business a…
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Gus Antos is the owner of Milestone, a residential home services company that specializes in plumbing, HVAC, and electrical. He also owns or partners in several other residential service companies. In total, all the operations exceed $150MM in revenue. (He started with CertainPath in 2004 with revenues less than $500K and deep in financial distress…
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Jimmie Dale is the president of Baker Brothers, a residential home services company that specializes in plumbing, HVAC, and electrical. Baker Brothers is one of the largest home services companies in the DFW area and the country with sales approximately $93MM. (He started with CertainPath in 2008 with revenues around $3MM.) Today, he’s a member-lea…
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Brown’s Plumbing & Heating in Steinbach, Manitoba, is a family business. Chad Brown’s grandfather started it in 1974, and his dad owned and operated it for much of its history. A caricature of his image adores the sides of their vans. Chad and his wife purchased the company five years ago with the goal of continuing the legacy, and he’s done a stro…
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Adam Vaillancourt Roofing & Construction is one of the largest roofing contractors in the Northeast (if not the US) with revenues surpassing $22M annually. The operation has steadily grown 15% annually the last three years. The journey hasn’t always been easy. Adam started the business when he was only 29 years old with a rusty pickup truck and $3,…
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Four Seasons KangaRoof in metro Detroit has a remarkable story. More than 10 years ago, founder Bill Burkhardt Sr. started the business with a desire to provide great service. He soon found himself struggling and $250K in debt. Bill Sr. joined CertainPath looking for guidance. Today, he runs the business with his sons Matt and Bill Jr, along with B…
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Wisler Plumbing & Air serves Rocky Mount, VA, a small community south of Roanoke. Despite its size, Wisler has become an extraordinarily large home services company, thanks to its dedication to exceptional service. In particular, Wisler has built an impressive residential water treatment division; it’s on target to generate $1.7MM in sales. Ashley …
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Episode Show Notes / Description Metro Electric can be found just north of Detroit, serving Romeo, MI, and beyond. This contracting company has been growing rapidly. They generate more than $5MM in generators and $1MM in residential service; plus, they have a massive commercial division. It takes plenty of good electricians to provide the exception…
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Vredevoogd Plumbing, Heating, & A/C started its membership with CertainPath as a new construction HVAC-only company roughly 11 years ago. Its owners Mike & Tom aspired to hit $1MM in sales. Fast forward to today. Mike and Tom made a lucrative exit from the business, and they turned their family business over to a new leader, Brian Vandestreek, in l…
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Mike Robbins is a 5x author, thought leader, and sought-after motivational speaker who teaches people, leaders, and teams to infuse their lives and businesses with authenticity and appreciation. As a leadership expert, he partners with some of the largest companies in the world. And he will be a keynote speaker at your Temecula Expo in October! In …
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Too often contractors focus on putting more trucks on the road, rather than generating a strong net profit. The Fox family has a much different outlook on business. Their company, Fox Plumbing Services, is based in Sarasota, FL, and focuses on residential service and remodeling. It’s never had more than three trucks. That’s what founder Amos Fox wa…
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Brent Garrett, along with his wife Jeni, is the owner and operator of the highly successful Sirius Plumbing & Air Conditioning, which serves the DFW area. The small business owners have the company at $5MM in revenue with more than $7MM clearly in sites. Brent has taken on a new venture—authoring a book he’s titled, “Swirling the Drain: Why Small B…
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Shoulder season is something that makes both roofing and HVAC contractors alike nervous. It’s those traditionally “slower” months in between your busy season. However, shoulder season doesn’t have keep you up at night if you properly plan for it. CertainPath Coaches Estee Jaacovi (HVAC) and Rich Rogers (roofing) talk about how to manage shoulder se…
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Carl DiBene has had a wildly successful 30-year career in residential contracting. After serving 8.5 years as an Army Ranger, he graduated college and went to work for a contractor, who would become one of CertainPath’s first members in 1999. Carl would become the Director of Training for CertainPath in 2001, building the training for our organizat…
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Episode Show Notes / Description Santhoff Plumbing in Missouri City, TX, has steadily grown from $3MM to $4MM with $5MM in sights. And Part-Owner & GM Jason Santhoff projects $10MM in the not-too-distant future. This rapid ascent has occurred thanks to some incredible changes they’ve made to the business, including how Jason and his family have: · …
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Nate Jones is a plumber with Big Blue Plumbing in Alameda, CA. Nate had a Crown Champion year in 2022, selling and installing over $700K in residential plumbing. Nate has an incredible background—from growing up a farm in Ohio to professional skater to a bartender for over a decade. Looking for stability, he hounded Big Blue Plumbing’s owner, Paul …
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Frustrated, nervous, angry, irritated. These are the emotions of homeowners when they call your company to repair their plumbing, HVAC, electric, or roof. How your techs or salespeople talk to homeowners can radically impact their emotions. In fact, once you’ve settled your customer, if you take the time to EDUCATE people, they will spend more mone…
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Does your team compete AND collaborate? That’s what great teams do… and great companies… like Brown Boys Roofing in Fayetteville, AR. Brad Garnett is a 4-TIME ROOFING SALES CROWN CHAMPION! AND he works with 3 MORE Crown Champions! They work hard to push, help, and motivate one another every day. (By the way, the #1 champ wins a WRESTLING CHAMPIONSH…
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What MAGIC WORDS does Kory Peine say to put STRESSED homeowners’ minds at ease? Some homeowners are full of ANXIETY and even FEAR when calling a home services company for help… Kory understands that—and he quickly turns CONCERN into CONFIDENCE that he can help them… Korey is a plumbing salesperson for M&R Plumbing, which has locations in Farmington…
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David Diehl is an electrician with Tingley Home Services in Milford, MA. In 2022, he sold and installed $856,000 worth of residential electrical work. And he did it while working no more than 40-50 hours a week—and no weekends. In this interview, David shares how he got into the electrical trade—and he was recruited to Tingley by the founder of the…
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Danielle Leisten is a do-it-all technician for Buric Heating & Air in Columbia, MD. She does maintenance, service, and sales. She even helps in the office. Danielle is also CertainPath’s FIRST female tech to attain HVAC Crown Champion status; she sold $1.76MM in 2022. And it was only her second year in ANY sales function… How did Danielle achieve s…
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Jerrad Taylor is a salesperson for Bouldin Roofing in the tiny town of Russellville, KY, which has a population of a little more than 7K. And he had an incredible 2022, selling $2.8MM in residential roofing. HOW??? Jerrad believes in being STRAIGHTFORWARD with his customers. He enjoys connecting with people and forging relationships. However, he al…
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Kristian Youngblood of Mackin & Sons in Wadsworth, OH, which is just outside of Akron, is now a manager/plumbing salesperson for the company. But in 2022, he was a full-time plumber in the field selling and installing over $1.48 MM—eye popping numbers for a small, Midwestern market. In this interview, Kristian shares his entire service call process…
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Joe Zimmerman, President of Summers & Zim’s in Atglen, Pennsylvania, which is about an hour west of Philadelphia. Summers & Zim’s has been around for nearly 100 years; his grandfathers started it, his dad carried on the tradition, and Joe assumed leadership in his mid-20’s. The company was successful and small. It’s in 2011, after his son Ethann ex…
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Join Shadd and his co-host Mike in this episode of Underground Pipe Dreams as we embark on a fascinating journey into the depths of urban plumbing systems. Discover the intricate world hidden beneath our streets as we explore the challenges, innovations, and unsung heroes behind sewer and drain repair. From exploring the latest trenchless technolog…
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Jonathan Unzueta Rojas of Top Flight Electric in Winter Haven, FL, sold & installed $764K in residential electrical work in 2022. During this conversation, he shares his background and then shares in full his service call process. Jonathan explains in-depth how he immediately connects with homeowners; how he explains his safety inspection and the n…
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Eugene Martin is a salesperson for Lakeside KangaRoof in Geneva, NY. In 2022, Gene sold an impressive $6.9 million in residential roofing in that little New York town. Maybe even more impressive, Gene estimated only 10% of those roofing projects were insurance jobs. So, Gene can clearly work a sales process, earn people’s trust, build value, naviga…
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