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How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your ...
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Welcome to the Science4Parliament podcast. This is the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. Not only will this be of benefit to parliamentarians and their staff but also it will be of benefit to anybody working in a policy development role It is presented by Dennis Naughten, a directly elected member of parliament in Ire ...
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Behind The Mission

Duane K. L. France

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Because fewer than 7% of Americans have served in uniform, most Americans are unfamiliar with military service and culture. As a result, members of the military and Veteran community are at greater risk for disconnection and lack of belonging with the civilian community. PsychArmor’s mission is to bridge the military-civilian divide by educating and training a Nation. Each week, Duane France, a combat Veteran and Clinical Mental Health Counselor, will dig deep into the stories “Behind The Mi ...
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Former fighter pilot and attorney - Greg Krino - helps you become smart on the subjects of law and war, by having long-form discussions with people who fight in those arenas. Whether you’re looking to advance your career, enhance your understanding of the world, or improve your life in general, this show has it all. Greg has 22 years of experience in the Air Force, including numerous deployments and combat time in fighter aircraft. He ran for political office years ago, he practices law part ...
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show series
 
If you stay in hustle mode 24/7, 365 days a year, you may not completely burn out, but the joy of doing what you love in the equestrian world will likely dissipate over time. Thankfully, there are some mindset shifts you can make and practical things you can do to keep that from happening while growing your horse business. That’s why I invited Mega…
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Text the Science4Parliament podcast here. Welcome to the summary of season one of the Science4Parliament podcast, the first podcast which aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. It is presented by D…
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Show Summary On today’s episode, we’re featuring a conversation with Victoria Ring, the National Alliance for Care at Home’s Manager of Veterans Services. In this role, Tori manages the We Honor Veterans program, ensuring hospice and palliative care providers are supported and connected with the resources and tools needed to provide quality care th…
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Heard about my coaching but still have some questions about it all? This bonus episode is for you. Explore the ins and outs of coaching, who it's for, what really happens on a call, and how my Take the Reins coaching program is different than most business coaches you'll meet in the equine space. Take the Reins 1:1 Coaching Program → Stormlily.com/…
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Have you been feeling stuck in your horse business but aren’t sure what it is that’s keeping you there? Marketing is actually not the place I’d coach you to start. Instead, you need to ask yourself this one vital question: Am I an equine business owner or horse hobbyist? And, then evaluate if you’re making decisions in alignment with your answer. I…
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Show Summary On today’s episode, we’re featuring a conversation with Amy Alvarez, Vice President of Marketing and Communications with the Avalon Action Alliance, and John and Cheryl Burns, a veteran family whose lives have been changed through support from Avalon Action Alliance partners. The Avalon Action Alliance is a network of treatment, servic…
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There are different levels of rebranding your equestrian business. Sometimes you’re giving it a fresh new look with a new logo, colors, graphics, etc. Sometimes, it’s messaging, imagery, product, or service-related. Regardless of how deep the rebranding process is for you, there are some principles of marketing and business that are critical to a s…
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Show Summary On today’s episode, we’re featuring a conversation with Special Operations Spouse KaLea Lehman. She is the Executive Director of The Military Special Operations Family Collaborative, a nonprofit public health initiative to enable the success of America’s special operations warriors and families through collaborative health and well-bei…
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In the world of marketing your horse business online, sometimes it seems easy to just create a product and sell it. Reality? It doesn’t really work like that. For the most part, you can’t just show up and start selling an online membership or online course or video library and expect people to buy right out the gate. If you want to build a sustaina…
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How do you get your business found online? That’s the million-dollar question for many equestrian entrepreneurs. And, the answer is not as simple as you might hope. First, you need to understand that you’re asking about search engine optimization. Second, you need to understand SEO is not a one-and-done scenario. It’s an ongoing marketing strategy.…
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Show Summary This episode features a conversation with Navy spouse Vicky Perkins, Senior Director for Impact Programs at Blue Star Families. Among other programs, Vicky is responsible for leading the team that manages Blue Star Support Circles, facilitated nonclinical cohorts for veterans and service member supporters to help reduce crisis and suic…
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We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members? Or, if you're someone who already has team members in place, how do you make sure they are the right people? Can you guarantee they have the same heart for your customers and clients that you have? If…
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Show Summary On today’s episode, we’re featuring a conversation with Dr. Julie Goldstein, Director of the Zero Suicide Institute, and Lisa Sabey, President of Parents-to-Parents. We’re going to be talking about a video resource called Parents to Parents: After Your Child’s Suicide Attempt. Provide Feedback As a dedicated member of the audience, we …
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It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing. “Is a website necessary if you are active on social? In other words, has social media replaced websites for equine businesses? You won’t be surprised to hear my answer is no, websites have not and should be replaced by social media. But, you …
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Show Summary On today’s episode, we feature a conversation with Denise Olsen, a grief mentor, national public speaker, registered nurse, yoga instructor, and published author. Her book, Strong and Soulful: Graced by Grief is a look at Denise’s personal journey from catastrophic grief and trauma to a life filled with abundance. Provide Feedback As a…
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Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business. That’s why learning to embrace your role as CEO is vital to your success. In this episode, Kelly Giordano with Avenue Equestrian will help you see the importance of being the visionary for your bu…
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Show Summary On today’s episode, we’re featuring a conversation with Kari McDonough, Vice President of Welcome.US and Senior Advisor to the Welcome Fund, a program of Welcome.us that provides a source for grantmaking to organizations as they involve community members to welcome newcomers. Provide Feedback As a dedicated member of the audience, we w…
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Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm? Maybe you’ve discovered an unmet need and you have the solution but it’s not in the wheelhouse most people see you operating in. Joni Gerard, founder of Giddyup Getaway, was much like you. She was having a tough time…
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Text the Science4Parliament podcast here. Welcome to the Science4Parliament podcast, the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. It is presented by Denis Naughten, a directly elec…
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Show Summary On today’s episode, we feature a conversation with Dr. Khadija Boyd, a retired United States Army Combat Veteran, who is currently the Editor in Chief for the Journal of Veterans Studies. The mission of the Journal of Veterans Studies is to sustain international research in veterans studies, facilitate interdisciplinary research collab…
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What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a specific population such as veterans or at-risk youth. But, did you know equine assisted learning can also be a viable business model? Yep, it does not have to be in a non-profit or therapeutic structure for…
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Show Summary On today’s episode, we feature Veteran Rocio Palermo, Program Coordinator for Women Vets On Point, a program of U.S. Vets. WVOP is designed and informed by women veterans for women veterans in order to address critical needs and barriers to mental health care after military service. Provide Feedback As a dedicated member of the audienc…
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If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be time for you to revisit the social piece of your marketing strategy. ✳️ Why you shouldn’t skip the social part of social media ✳️ How to build relationships on social media when posting isn’t working for you ✳️ Wh…
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Show Summary On today’s episode, we feature Tom Chiodo, Executive Producer of Special Projects, National Productions for WETA, he flagship PBS station in Washington DC. We discuss the upcoming PBS Documentary, Caregiving, which will examine both systematic issues within the care system as well as tell personal stories of people who care for loved o…
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We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society. And here’s the thing: You need connections as a horse business owner! PSA: Your customers are craving connection, too. That’s why in this episode, Jodi Lynch Findley with The Thriving Equine Professional is sharing…
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Show Summary On today’s episode, we feature a conversation that first aired on the Head Space and Timing Podcast on the Psychology of Saving Private Ryan. Dr. Katie Gordon and Dr. Brandon Saxton, hosts of the Jedi Counsel Podcast, join me to explore the film Saving Private Ryan through a mental health and psychology perspective. Provide Feedback As…
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Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box stores? We’re diving into all of that and more in this conversation with veteran business owner Amy Bond with The Painted Cowgirl in Greenwich, Ohio. W…
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Show Summary On today’s episode, we feature a replay of a recent PsychArmor Conversations Webcast, an engaging conversation on the past, present, and future of the LGBTQIA+ community in service and beyond. We hosted a diverse panel of individuals with lived experience in both the military and the LGBTQIA community About Today’s Guests Allison Jaslo…
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Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and grow, both personally and professionally. The only downside to all that? We’re not often known for making self-care a priority in our list of to-dos and must-dos for the day. Taking care of your …
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Show Summary On today’s episode, we feature a conversation with Retired Army Lieutenant Colonel Robin Johnson, CEO of the Best Medicine Brigade and Executive Director of Heal*arious a nonprofit offering therapeutic humor programming for improved psychological performance. About Today’s Guest Lieutenant Colonel (Retired) Johnson served over twenty y…
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Working with influencers could be the key to reaching a new audience with your equestrian brand. But, it’s so much more than just putting free products in the mail to the influencer with the biggest following and crossing your fingers for a return. In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you ne…
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Show Summary On today’s episode, we feature a conversation with Navy Veteran Jenn Kerfoot, Chief Strategy & Growth Officer at DUOS. We talk about accessing healthcare for veterans and a partnership with Humana and a collaborative program to enhance the healthcare experience and improve health outcomes for Louisiana Veteran members of Humana with ch…
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If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple! You don’t have to have a million followers online in order to work with brands. But, there are some things you do need to know and do well to dive into the world of influencer marketing successfully. In this episode, Megan Sullivan wi…
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Show Summary On today’s episode, we feature a conversation with John Pray, Brig. Gen., USAF (Ret), CEO of Operation Homefront. Operation Homefront provides relief and recurring family support programs and services throughout the year to help military families overcome short-term difficulties so they don’t become long-term hardships About Today’s Gu…
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How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at St…
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Show Summary On today’s episode, we take a look at year one of the Behind the Mission Podcast, as well as provide listeners with an opportunity to provide feedback on the show Provide Feedback As a dedicated member of the audience, we would like to hear from you about the show. Please take a few minutes to share your thoughts about the show in this…
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Text the Science4Parliament podcast here. Welcome to the Science4Parliament podcast, the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. It is presented by Denis Naughten, a directly elec…
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Show Summary On today’s episode, we feature a conversation with Emma Payne, Founder and CEO of HelpTexts, a company that delivers asynchronous grief, caregiver and mental health support via text message. About Today’s Guest Emma Payne is a seasoned technology entrepreneur, MIT graduate, and award-winning change-agent, who started building online co…
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Show Summary On today’s episode, we conclude our mini-series of four episodes on LGBTQIA+ Veterans with returning guests, veterans Erika Hoover and Andrea Norton, as part of public awareness campaign developed in partnership with the Michigan Governor’s Challenge to Prevent Suicide among Service Members, Veterans and their Families About Today’s Gu…
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Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it? In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s …
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Text the Science4Parliament podcast here. Welcome to the Science4Parliament podcast, the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. It is presented by Denis Naughten, a directly elec…
  continue reading
 
Show Summary On today’s episode, we feature a conversation with Dr. Alan Teo, a Psychiatrist and Researcher with the VA Portland Health Care System and Associate Professor at Oregon Health & Science University. We talk about a recent article that he and colleagues published on the effectiveness of online VA S.A.V.E. training for veteran families. A…
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Show Summary On today’s episode, we continue the LGBTQIA+ Veteran Public Health Awareness series with a conversation about myths and misconceptions about members of the LGBTQIA+ community with veteran Ale Hernandez About Today’s Guest Alejandra Hernandez served in the United States Marine Corps for four years a Food Service Specialist with Marine C…
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Show Summary On today’s episode, we have a conversation with Gold Star family member Lupe Urdaneta, surviving spouse of Sergeant First Class Dennis Urdaneta, and her journey with wear blue: run to remember, an organization that honors the service and sacrifice of the American military through active remembrance and programs to support all those who…
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Text the Science4Parliament podcast here. Welcome to the Science4Parliament podcast. This is the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. It is presented by Dennis Naughten, a dire…
  continue reading
 
Show Summary On today’s episode, we feature a conversation with military spouse and family member Ellen Gustafson, the Co-Founder and Executive Director of We the Veterans and Military Families, a non-partisan, non-profit organization that empowers the veteran and military family community to strengthen democracy. We’re going to talk about their wo…
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How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur? We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got…
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Text the Science4Parliament podcast here. Welcome to the Science4Parliament podcast. This is the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. It is presented by Dennis Naughten, a dire…
  continue reading
 
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